Web Engagement News & Articles

Engaging your audience through social media might be easy, but tracking the performance and returns from these is not necessarily a piece of cake. Clearspring's latest updates to its AddThis (news, site) platform makes it easier to track the performance of sharing. A new partnership with the BlueKai data exchange also expands users' network for better campaign monitoring and tracking.

Curated content just got more connected. Just as Google+ launches, Flipboard also rolled out a few new features, designed to enhance the way readers browse, search and share content.

Back in March Hippo CMS 7.5 (news, site) was released. That version was focused on localization and contextualization. This week, the open source WCM provider releases Hippo CMS 7.6, but this time, the focus is on supporting developers as they build their websites and applications.

Today Twitter (news, site) announced the acquisition of an analytics platform called BackType. The plan is to develop tools for Twitter’s publisher partners that will help gauge the impact of social media. 

As expected, online gaming vendor Zynga (news, site) has filed for its IPO, meaning we get another round of "It's another bubble!" "Is not!" "Is too!" articles from the financial press.

Sitecore (news, site) knows that a complete customer experience is still a combination of digital and print media. To ensure its print capabilities are solid, it acquired technology partner Pectora.

Here is how some recent corporate news looks through the lens of "purpose" -- which I believe is a determining factor of a company's success.  

In part four of this series (see part 1, part 2 and part 3) I look at the process of eliminating duplicate items from the list of top website tasks.

Turns out the Google+ reveal wasn't the only thing up the Internet giant's social sleeve this week. Google Analytics and Google Webmaster Tools now provide tools for tracking the impact of tweets, likes, +1s and more on your website’s traffic. 

How many meetings are worth the time that we invest? What if the content of a meeting could be useful, usable and immediate?

Acquia released an update of its social software solution Drupal Commons back in May, but now it releases something more, the name Drupal. That's right, Drupal Commons is now simply "Commons".

While your department may be excited to deploy that new technology it has been eyeing for months, in the hope of exceeding its business goals, has it seriously considered how this deployment may impact the business outside its own four walls -- good or bad?

There's a new survey out today from Jive Software that examines the state of the social business market. The biggest takeaway from the results? Executives understand the importance of social in business today, but the average knowledge worker still hasn't completely bought in.

Google continues to battle Facebook’s famous “Like” button with its new “+1” as the feature goes global today.  

In my previous article, I began with a look at the “Virtual Community”: Companies have begun to extend customer service functions into the external online communities and forums that they sponsor. However, “Community” isn’t just one destination…an overall Virtual Community can come into play for providing customer service “anywhere, anytime.” In this article, I explore why the customer experience should be the real focus of customer service in the Virtual Community, and the benefits for customers and companies that arise from customer service communities.