While it can be overwhelming to devise and execute a cross-channel marketing strategy that will effectively engage customers and convert their activity into profits, here are three key requirements that will help you to produce a successful campaign.
The next time you bemoan email, think about how you’re sharing information. The New York Times Customer Insight and Advertising Groups, in an attempt to help marketers better understand how its readers share information found that, despite a plethora of social sharing tools, email is still the most popular sharing tool.
Though Google had initially planned to test business partners on Google+ sometime in the next “few months,” it sounds like the Internet giant has decided to speed things up to next week. Could Plus be the social business network we've all been waiting for?
The Forrester Wave: Web Content Management for Online Customer Experience (CXM) has just arrived and it reads like a who's who of web content management. Seems there are few WCM vendors who don't make some attempt to support the delivery of a complete online customer experience, but most still have a lot of work to do. Who leads and who challenges? Read on.
CMSWire's editorial theme this month is focused on Customer Experience Management and how you better engage with your customers across web, mobile and social channels.
Some of you already do this well, others are still working to define your strategy. But as much as mobile is discussed as a key channel in the online customer experience, we'd like to hear how it ranks on your priority list.
Our poll closes July 27th, but since we know many of you are either heading out or will be on vacation soon, cast your vote now.
Technology evolves at a rate much quicker than most of us can keep pace with. Right now we are in the era of mobile applications. Here are three ways to capture the interest of your app happy customers.
Publishers know that tablets are not going away. They also know that publishing for tablets is no easy task. In this article series, I will address many of these publishing challenges; this article will begin with which operating systems and devices to target.
Web Engagement Management (WEM) is a heavily exploited topic by most Web Content Management (WCM) vendors. But can they truly deliver WEM solutions? Do they know what it takes, and do they truly deliver the technology to achieve it?
Don’t let the hype of using Web Engagement Management tools fool you. If you want to cultivate a truly engaged online community, it’s more important to home in on how your organization is practicing WEM, no matter how simplistic the tactics may be.
It's rare that an organization uses a single application or service from a single vendor. Instead they tend to look for the best solutions and integrate them together. Sitecore (news, site) recognizes this and has designed an App Center that will make decision making, testing and integration much smoother.
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