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Web Engagement News & Analysis

WEM Advice from the Experts: The Importance of Multi-Channel Marketing

Welcome to a new focus for us CMSWire kids: Web Engagement Management. This week our gracious experts advised us on all corners of WEM, paying special attention to the importance of multi-channel marketing in our increasingly mobile world. 

Facebook Pushes for Users, Releases App for Every Phone

Want Facebook on your phone? Now, no matter your mobile brand of choice, you can have it. 

Join the CMSWire Tweet Jam on July 20th: Managing the Mobile Experience #CXMChat

This month, CMSWire has been covering the practice of leveraging web, mobile and social to deliver a seamless customer experience (CXM). The mobile channel is said to be the most important channel to reach your customers, but not every organization is ready to address it as a priority.

It's Time for a Tweet Jam

Join us on July 20th at 10am PDT / 1pm EDT / 18:00 GMT. We welcome the broader CMSWire community to our second Tweet Jam. We'll spend an hour discussing Managing the mobile experience -- shifting priorities, winning strategies, continuing challenges.

All experience levels are welcome to connect with our expert panel. Here is a sample of the panelists: Tom Wentworth (Ektron), Douglas Heise (CoreMedia), Ian Truscott (SDL), David Hillis (Ingeniux), Hyoun Park, Billy Cripe and more.

The easiest way to join the conversation is by following or including the #CXMChat hashtag.

#CXMChat Tweet Jam Topics

You may tweet your questions and/or responses throughout the Jam, roping them in via the #CXMChat hashtag.

Here are some of the topics we will discuss:

  1. How do you see mobile channel priorities shifting in your customer base or organization?
  2. How do you see mobile shifting the design and development process?
  3. What new design approaches / strategies are working well?
  4. Is “mobile first” becoming a reality for your customers or in your organization?
  5. What is the biggest mobile challenge in 2011?

Participation Guidance

Here are a few things to keep in mind:

  • Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
  • Subsequent tweets must start with the question number you are responding to and the #CXMChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #CXMChat"
  • Please don't pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

We look forward to connecting with you on July 20th!

Google Offering Badges to Avid News Readers

In an attempt to drag more users towards Google News (news, site), readers can now earn badges for the stories they view.

WEM: Stop Managing Content - Start Managing the Experience

While it can be overwhelming to devise and execute a cross-channel marketing strategy that will effectively engage customers and convert their activity into profits, here are three key requirements that will help you to produce a successful campaign.

Omniture Founder Josh James Launches Domo for Business Intelligence

Omniture (news, site) co-founder Josh James is back in the headlines today with US$ 43 million dollars and a new business intelligence company called Domo. 

The Psychology of Sharing Reveals Motivations, Personas

The next time you bemoan email, think about how you’re sharing information.  The New York Times Customer Insight and Advertising Groups, in an attempt to help marketers better understand how its readers share information found that, despite a plethora of social sharing tools, email is still the most popular sharing tool.

Google+ Speeds Up Social Business Plans

Though Google had initially planned to test business partners on Google+ sometime in the next “few months,” it sounds like the Internet giant has decided to speed things up to next week. Could Plus be the social business network we've all been waiting for? 

Adobe, SDL Lead Forrester Wave for Online Customer Experience (CXM)

The Forrester Wave: Web Content Management for Online Customer Experience (CXM) has just arrived and it reads like a who's who of web content management. Seems there are few WCM vendors who don't make some attempt to support the delivery of a complete online customer experience, but most still have a lot of work to do. Who leads and who challenges? Read on.

Poll: Is Mobile a High Priority for Your Customer Experience Strategy?

CMSWire's editorial theme this month is focused on Customer Experience Management and how you better engage with your customers across web, mobile and social channels.

Some of you already do this well, others are still working to define your strategy. But as much as mobile is discussed as a key channel in the online customer experience, we'd like to hear how it ranks on your priority list.

Our poll closes July 27th, but since we know many of you are either heading out or will be on vacation soon, cast your vote now.

The Era of Mobile Apps: Are Your Customers App Happy?

Technology evolves at a rate much quicker than most of us can keep pace with. Right now we are in the era of mobile applications. Here are three ways to capture the interest of your app happy customers.

Hashable's Redesign Looks Towards Private Business Mgmt

Hashable's Redesign Looks Towards Private Business MgmtTeam Hashable (news, site) quietly switched up their mobile business contact app this week. The redesign tightens the reins a bit by making a private approach the default setting. 

Publishing for Tablets: What You Need To Know About iOS and Android

Publishers know that tablets are not going away. They also know that publishing for tablets is no easy task. In this article series, I will address many of these publishing challenges; this article will begin with which operating systems and devices to target.

WEM: Moving From Mass Blast to True Engagement

Web Engagement Management (WEM) is a heavily exploited topic by most Web Content Management (WCM) vendors. But can they truly deliver WEM solutions? Do they know what it takes, and do they truly deliver the technology to achieve it?

Oracle WebCenter Focuses on the Complete Customer Experience

Today Oracle (news, site) released detailed on its plans for customer engagement through the use of Oracle WebCenter. What does this mean for FatWire's web engagement platform?

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