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Web Engagement News & Analysis

Empathetic Marketing Creates Emotional Customer Experiences

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Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences.

3 Tools to Monetize Mobile Content

What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.1 percent)? Considering that more people are spending more time on their mobile devices, what can advertisers do to improve the outcomes of their mobile advertising campaigns?

Are You Prepared For the Age of the Customer?

There's the industrial age, the information age and now the age of the customer. Recently Forrester released two new reports that focus on how the age of the customer is poised to place harsh and unfamiliar demands on institutions, requiring changes in how they develop, market, sell, and deliver products and services and what we can do to leverage it for success. 

Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

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The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo. 

Is Your Mobile Site More Responsive than the Fortune 100?

Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider. A new report shows that despite the sizable budgets and big brand names of these companies, very few have aligned their mobile websites alongside mobile marketing best practices. 

Customer Service Week: 4 Ways to Get Closer to Your Customer

Happy Customer Service Week! The week recognizes the importance of customer service and honors the people who serve and support customers. The timing is perfect as it coincides with this month's focus on the next generation of customer call centers. 

Social Media Briefs: Facebook Offers Free WiFi, Instagram Gets Ads, Social Media Careers Soar

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Social media can bring us so much. This week, it brings ads to Instagram, free WiFi to Facebook and Sticky Hashtags to Nestivity. 

 

What Does a Good Manager Do? Inspire.

What Does a Good Manager Do? Inspire.What would you say if I asked you what your main objective as a manager was? You'd probably answer that it was to delegate tasks, oversee projects and if there's time, confidently lead your team to success. It seems reasonable, but considering all that you do, how much time is spent actively inspiring your team members? 

Is Blippex the Next Big Search Engine?

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Meet Blippex. While it's not yet used as a verb, it is being regarded as a contender in the search engine market. But not because it's the next Google. 

Be Seen: New Network Connects Brands with Instagram Influencers

Seen-Logo.jpgWhen it comes to social media, the objective for brands is to be seen, so it's only appropriate that the photo engagement platform Seen (formerly Venueseen) has launched Snapfluence, an exclusive network that connects brands with Instagram influencers. 

 

Key Metrics for Measuring the Customer Experience [Infographic]

This month we talked a lot about the benefits that big data and analytics can have on the customer experience. But there's a lot of information flowing through your organization's fire hose. How do you what to measure and what metrics to use? 

Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor Chats

Customer Experience,Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor ChatsIt's not entirely clear if humans are changing social media or if social media is changing humans. Perhaps a little of both. Hashtags have permeated the way we find information, while Twitter leverages the power of their ability to deliver real-time updates in times of crisis. 

Big Brands on Instagram: Best Practices for Engagement

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It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now. But though visual content can contribute to social sharing and customer engagement, do we really understand how it's being used and the strategies that have proven most effective? Thanks to a new report from TrackMaven, which explored and analyzed the rate of adoption, posting photos and videos, filters and interactions of the US Fortune 500 on Instagram, now we do. 

It's In the Way That You Use It: Unified Data and the Customer Experience

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Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous scale, which requires leveraging big analytics.

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

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