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Web Engagement News & Analysis

Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

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The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo. 

Is Your Mobile Site More Responsive than the Fortune 100?

Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider. A new report shows that despite the sizable budgets and big brand names of these companies, very few have aligned their mobile websites alongside mobile marketing best practices. 

Customer Service Week: 4 Ways to Get Closer to Your Customer

Happy Customer Service Week! The week recognizes the importance of customer service and honors the people who serve and support customers. The timing is perfect as it coincides with this month's focus on the next generation of customer call centers. 

Social Media Briefs: Facebook Offers Free WiFi, Instagram Gets Ads, Social Media Careers Soar

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Social media can bring us so much. This week, it brings ads to Instagram, free WiFi to Facebook and Sticky Hashtags to Nestivity. 

 

What Does a Good Manager Do? Inspire.

What Does a Good Manager Do? Inspire.What would you say if I asked you what your main objective as a manager was? You'd probably answer that it was to delegate tasks, oversee projects and if there's time, confidently lead your team to success. It seems reasonable, but considering all that you do, how much time is spent actively inspiring your team members? 

Is Blippex the Next Big Search Engine?

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Meet Blippex. While it's not yet used as a verb, it is being regarded as a contender in the search engine market. But not because it's the next Google. 

Be Seen: New Network Connects Brands with Instagram Influencers

Seen-Logo.jpgWhen it comes to social media, the objective for brands is to be seen, so it's only appropriate that the photo engagement platform Seen (formerly Venueseen) has launched Snapfluence, an exclusive network that connects brands with Instagram influencers. 

 

Key Metrics for Measuring the Customer Experience [Infographic]

This month we talked a lot about the benefits that big data and analytics can have on the customer experience. But there's a lot of information flowing through your organization's fire hose. How do you what to measure and what metrics to use? 

Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor Chats

Customer Experience,Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor ChatsIt's not entirely clear if humans are changing social media or if social media is changing humans. Perhaps a little of both. Hashtags have permeated the way we find information, while Twitter leverages the power of their ability to deliver real-time updates in times of crisis. 

Big Brands on Instagram: Best Practices for Engagement

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It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now. But though visual content can contribute to social sharing and customer engagement, do we really understand how it's being used and the strategies that have proven most effective? Thanks to a new report from TrackMaven, which explored and analyzed the rate of adoption, posting photos and videos, filters and interactions of the US Fortune 500 on Instagram, now we do. 

It's In the Way That You Use It: Unified Data and the Customer Experience

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Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous scale, which requires leveraging big analytics.

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

The Future of Big Data & Marketing Analytics [Infographic]

There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be entirely clear how incorporating appropriate marketing analytics can improve the bottom line. Until now. 

Want to Capture Customers' Attention? Act Like a Media Company

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I have a confession to make. I suffer from Customer Attention Deficit Disorder. I use multiple screens, devices and resources to make online buying decisions. Often, I load up my online shopping cart and then abandon the checkout process, either because I get distracted by something else or want to think about my decision to buy a little longer. The brands I interact with that understand my condition, email me and remind me that I left items in my cart or their site's cookies show related items in my Facebook feed. The brands that don't understand my condition don't follow up. Maybe these savvy brands are just enabling me, but according to Michael Brito, they have morphed their brand into the next media company. 

How Can Big Data Improve the Customer Experience? [Infographic]

This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience. It seems obvious, but with so much data it's hard to know what exactly to look for or how to put data into action.

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