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Web Engagement News & Analysis

How Can Big Data Improve the Customer Experience? [Infographic]

This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience. It seems obvious, but with so much data it's hard to know what exactly to look for or how to put data into action.

Measure The Real Impact of Online Video

Measure The Real Impact of Online Video

We know that video plays an important part of one's content strategy. Now that a variety of social media platforms have made it easier to create, upload and share video, measuring the performance or impact of this unique content is bring new challenges to marketers and advertisers. Today, BrandAds has launched a new video analytics solution, BrandAds Bridge, designed to let media buyers see how their in-stream campaigns are performing across different media vendors and devices in one unified real-time dashboard.

Marketing Funnel Analytics for the New Customer Experience

Marketing Funnel Analytics for the New Customer ExperienceIf the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of display advertising at every stage of the marketing funnel.

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

New InboundWriter Update Gives Context to Your Content Marketing #CMWorld

A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry. After all, there's a big difference between publishing a blog post to a website with a limited reach and publishing an article to a prominent, well-read website with a large audience. Even if you use popular keywords and write strategically about relevant topics, if you're not factoring in the reality of your website's influence, you may be setting your web content up for failure.

Evolving Content Curation for Marketers #CMWorld

Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content curation solutions has announced its new Content Curation Center for marketers today at Content Marketing World.

Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter

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Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us? 

Customer Analytics is in the Hands of CMO

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Recently we inquired about the role big data plays in marketing. The answers were mixed. Most everyone agrees that big data can definitely impact the customer experience and customer loyalty, but not everyone understands how to make it happen. While best practices can help, like a lot of things, successfully implementing customer analytics is a leadership issue.

What Role Does Big Data Play in Marketing? [Infographic]

Marketers and big data go together like -- well it depends on who you ask. There's no denying that when used appropriately, analytics can provide marketers with ways to leverage their customers' behaviors to improve how content created and relationships are cultivate. However, to say that all marketers are embracing analytics into their workflows isn't accurate. Let's look at the ways in which big data and marketers are -- and aren't -- working together. 

Most of Your Customers Aren't That Valuable [Infographic]

If it's all about the customer, why do companies struggle to make them the center of the brand experience? Probably because they're treating their customers like they're all worth the same amount of time and money.

Content Marketing, Now for Brands and Publishers [Infographic]

You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers. Thanks to sponsored posts, native advertising and a digital landscape upon which these types of content marketing strategies can be planted and cultivated, the way brands and publishers market themselves online is changing. 

Get More Loyalty, Engagement and Insights In Store with PunchTab

Get More Loyalty, Engagement and Insights In Store with PunchTab

If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store. Unless, it’s sold exclusively in its own store, there are only so many things manufacturers can do to ensure it ends up in a customer’s shopping cart. In store displays are costly, and manufacturers’ coupons aren’t always user-friendly. Now, thanks to a new solution from the folks at PunchTab, consumer packaged goods (CPG) can now gain valuable insight into purchase behavior, no matter how they’re displayed in store.

Content Marketing: 3 Tools for Unique Content Curation and Delivery

Content marketing isn't just about creating content. While many organizations will tell you that content creation is among their biggest marketing challenges, successful content marketing also depends on sharing and curating content. 

Adopting a Data-Driven Marketing Strategy Brings Challenges

Recently, we explored the different ways digital marketers use Twitter. Now, a new survey shows us how marketers are leveraging data and the challenges than can result.

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search. 

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