Web Engagement News & Articles

Denmark-based Sitecore is on a roll.  The company said it’s experiencing concurrent expansion in product development, geography and revenue gains that make this a banner year for the web content management system company, which made an early bet on the Microsoft .Net platform. 

Check out our Exclusive interview with Darren Guarnaccia, Sitecore Senior VP of Product Marketing, who speaks about customer engagement taking center stage.

This week in Google Land we talked about some easy ways to engage with your audience via Plus, as well as Chrome's significant growth and a nifty Blogger integration. 

Are you taking full advantage of engaging with customers via social media channels?

Sitecore has announced the launch of an online resource for web marketers, publishers and business users called Sitecore Engage. Multimedia, text and other content on Sitecore Engage are designed to help align web and business strategies for better audience engagement.

Three major components of today's customer experience management efforts are the three "C's": Content, Community and Commerce. It goes without saying that all three are important for success in today's world of online commerce, but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important "C", the Convergence of each of these key areas.

We are a little less than one full day away from our October tweet jam. This month we cover three important elements of customer experience: Content, Community and Commerce. Take a gander at who will be there and what we'll be talking about.

If you’re working on a mobile content strategy, then you are probably holding your head in your hands. Maybe you’ve got a target hanging on the wall and are banging your head against it. The changing landscape in mobile leads to frustration for all of us. However anxious you may feel, there are five major pitfalls you need to avoid when creating a mobile strategy.

Google's Chrome browser has now hit 30% share of web browser usage and as it continues to rise, new and improved features keep appearing, the latest being a revamp of the app store.

For all the exclamations around social media for business, one thing is certain: Business forays into social media are pointless if business is not doing anything to turn friends, fans and followers into evangelists and customers.

Retailers are quickly learning the power of adding content like rich media to websites, but they aren’t the only ones catching on. Videos and 360◦ product photography has worked its way onto e-commerce websites, and consumers are now expecting them when they shop. Quality content can not only be a powerful sales tool for your website, but also a way to significantly improve the online customer experience. Here are three ways to use content on your retail websites.

Flowdock is aimed at software developers and other technical departments working in remote teams, offering a cloud-based inbox with chat for quick-and-easy discussions.

A little interesting potential acquisition news this morning. It looks like SDL might be wanting to get its hands on web engagement management provider Alterian.

Editor's Note: Alterian released a comment on the potential acquisition offer. Read on to get their perspective.

The tune about social business is slowly changing. A recent AIIM survey reveals that over half of user organisations consider social business applications to be significant, if not imperative, to their business goals. 

Three C's comprise the backbone of good customer experience management: content, community and commerce. This week we've got expert advice on how to improve them, with a particular focus on content. 

Adobe dug further down analytics with the immediate availability of AudienceResearch, a new audience measurement tool that grants publishers and digital marketers with certified metrics.