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Web Engagement News & Analysis

PaperShare Gives Content Marketing Actionable Analytics

What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement. But how can you effectively evaluate your content so it can drive future content creation and optimize content marketing? The folks at PaperShare have launched Actionable Content Analytics, which puts all of the data about your content’s performance across all your channels into one place. 

Gesture Based New York Times App to Debut for Leap Motion

Gesture Based New York Times App to Debut for Leap MotionAs if news websites weren't already under siege from the flood of mobile devices, now they'll have to contend with gesture controls via the Leap Motion interactive controller, and a New York Times compatible app.

The Future of Mobile Advertising is Built on Current Trends

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Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee. Its comprehensive mobile advertising solutions not only serve the largest mobile operators, publishers, and advertisers in the world, but it also provides a vast array of innovative technologies designed to deliver powerful analytics that can tell you what’s valuable to your customers. 

Webtrends Optimize Updated with Streams Real Time Data

Webtrends Optimize Updated with Streams Real Time Data

Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week.

Personalization Startup Evergage Brings Web Experience Tuning to the Masses

Personalization online has been a dream of commercial websites since the Internet's rise to prominence 20 years ago, and startup Evergage hopes to bring that Web experience fine tuning to marketers everywhere.

Sharethrough Mobile Explores the Promise of Native Advertising

Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads. And by visually engaging we mean that consumers looked at native ads 53% more frequently than banner ads and viewed native ads approximately 4 times per session. 

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ThingLink Release Interactive Image Feature for Facebook

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

Forrester: Marketers Need a Customer Journey Strategy

A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.

ShareThis Acquires Socialize to Improve In-App Socialization

Content sharing widgets and solutions provider, ShareThis has acquired Socialize, a tool that helps make apps more social.

Volacci Releases Automatr, a Marketing Automation Solution for WordPress, Drupal

Digital marketing company, Volacci has released Automatr, a marketing automation solution designed for WordPress and Drupal.

Real-Time Marketing: Done Well, It's Engaging, But Done Wrong...

Real-time marketing looks to revolutionize the digital marketing industry by increasing engagement. What exactly is it? And can you do it wrong?Take a lesson from the Oscars -- you can.

New Facebook Tool Targets Audiences in Both an Offline and Online Capacity

Facebook Studio, the social network’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.

Forrester Report: Change Your Marketing Approach for Generation Z

According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z.

How FourSquare Works for Marketers

Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier. 

More Government Heads Tweeting

According to a recently released report from the Digital Policy Council (DPC), Twitter is becoming a key communication tool for many government officials and their offices.

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