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Web Engagement News & Analysis

Forrester Report: Change Your Marketing Approach for Generation Z

According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z.

How FourSquare Works for Marketers

Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier. 

More Government Heads Tweeting

According to a recently released report from the Digital Policy Council (DPC), Twitter is becoming a key communication tool for many government officials and their offices.

Facebook App of the Week: Page Design and Engagement with Ripe Social

In this week's Facebook App of the Week we're looking at Ripe Social, a collection of page design and engagement tools.

Facebook App of the Week: Social Marketing with Offerpop

It’s time for the Facebook App of the Week. This week we’re focusing on Offerpopa social marketing tool.

Joomla! Hits 36 Million Downloads, Featured in Harvard CMS Course

Joomla! continues its rise as one of the most popular Web CMS systems in the world, let alone one of the most popular open source versions.

Bad, Very Bad, Awful Ideas - The Canned Social Media Response

Have you ever had a moment when you heard something so doomed to fail, so absolutely guaranteed to result in catastrophe, that it made you feel for a split second like you were falling?

Deep Learning Aids Speech Analytics, Voice Recognition - Just the Beginning

Advances in an artificial intelligence technique known as deep learning are helping companies like Microsoft and Nuance create powerful speech analytics and voice recognition software at a much quicker pace than ever before.

Putting the Social into Customer Relationship Management

The customer has always been king, but social media -- Facebook, Twitter, texts, chat, forums and email -- have profoundly affected customer expectations, giving them more power and influence and changing customer relationship management in ways we could never have imagined even a decade ago.

Mobile Trumps Social on Cyber Monday

Online sales on “Cyber Monday” -- the Monday after Thanksgiving -- were up 30% this year from Cyber Monday 2011, making it the most successful day of mobile shopping in history, according to analysis from IBM. Interestingly, mobile commerce drove much of the increase while social commerce actually decreased from last year.

InboundWriter Introduces Enterprise Version to Hone Online Content

Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content. 

BlackBerry 10 Devices Going Onsale February 2013

bb10_logo.JPG RIM will show off the make-or-break BlackBerry 10 devices at its Jam event next January, with the smartphones launching for sale in stores the following month.

DAM Lowdown: PublishingNOW Updates, The Pro & Cons of Open Source DAM

It’s been a DAM stormy week, at least for some of us on the East Coast. Nevertheless, in digital asset management news: PublishingNOW updates, StrongBox gets together with eMAM, VYRE’s Brand goes 2.4, and open source systems and video assets attract some tips. 

Facebook App of the Week: Engaging Your Fans with Survey Monkey

It’s time for the Facebook App of the Week. This week were are concentrating on Survey Monkey, a poll-based app that allows users to post polls and surveys to their fan pages.

This Week: CEOs Say Social Biz is Smashing + Pardot Acquired by ExactTarget

The Magic of Social
An IBM CEO Study says social makes for better employees and better business processes.

Gartner also weighed in with its Magic Quadrant for Social Software -- identifying leaders and encouraging social vendors to work as an enterprise layer.

Marketing Automation Acquisitions
Breaking news: Pardot acquired by ExactTarget for US$ 95 mil -- marketing automation maturity is coming...and no doubt, further acquisitions.

Got Smart Engagement?
Our recent "Smarter Web Engagement" webinar was a great success -- you can now watch the webinar on-demand.

Social Business Tweet Jam - Oct 24th
Get ready for our #SocBizChat Tweet Jam on October 24th. You can check out the Tweet Jam questions and panelists here.

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