Under the umbrella of “customer engagement” and “web engagement,” companies look to implement technology and processes to ride the next wave of the World Wide Web. After Web 2.0, companies now need to engage with their audiences.
And of course, it’s clear that visitors can no longer be treated as anonymous “guests” on a website, especially not when they have identified themselves by logging in. They should be recognized and serviced appropriately, with relevant information. And ideally, that experience should also be context sensitive, especially when someone uses a mobile device. But how do you make the content relevant?
It's that time again -- Tweet Jam time -- and this month we take a closer look at three key elements of Customer Experience Management (CXM): Content, Community & Commerce. CXM is a pretty big topic, even when focused on these three elements, and we could go in any number of directions, but we have tried our best to keep it straightforward. Let's give you some details.
These days, lead generation is more than just producing a list of names. It’s a delicate balance of art and science. With marketers juggling a wide range of responsibilities, who has time for trial and error? Set yourself up for success by avoiding these common lead generation pitfalls.
After Facebook waded into the comments space, is there still room for others to grow? Looks like it, as Livefyre bags US$ 4.5 million in new funding and launches version 2.0 of its engagement-encouraging comments system.
Recent projects have forced me to look critically at how business users interact with their web content management systems, and the significance that the ethereal term “user experience” (which I will use interchangeably with the older term UI or user interface) can have both to their job satisfaction and their productivity. In my opinion, the single most important piece of a web content management solution is the interface used by the editorial team. If the user interface is poor or lacking, your editorial team will not work as quickly, content won’t be as fresh, and traffic to your site will usually drop.
To ensure that your website is working at top efficiency, and has content that engages visitors and converts them into paying customers, you’ll often need to conduct a website review. Learn the first step in this process, the website content audit.
To have a successful e-commerce site, content is critical. This content can take many forms including images, manuals, feature descriptions, recommendations and more. The key to successful commerce and accelerating purchase decisions is to understand the customer decision journey and target content to the user to help them navigate that journey as quickly as possible, with minimal distractions. By focusing on the customer journey, it will be easier to understand and prioritize the content requirements for your, or your partner’s, e-commerce site.
By some cloud magic, and a lot of user-side shuffling, you can just about get your desktop email, browser bookmarks and some documents accessible on any device of your choice. But shouldn't open access be a no-brainer, no-action-required, offering from Amazon, Google, Apple and others when offering us cloud-based services?
Your customer experience strategy is likely composed of several initiatives. Perhaps you want to implement a new community or improve your e-commerce experience. Maybe it's your cross-channel integration that needs the most love?
There is no witch here to cast spell and give you the right answer. And there's no skeleton in the closet that you need to hide -- every organization has different priorities. Our poll is open until October 25th. We'll share the results here before the end of the month.
Web content management has changed. Yes, again. The universe of options for organizations to create, edit, manage and ultimately publish content to their Web platforms has shifted for the second time in a decade.
Market research from ComScore suggests that Apple's iOS platform is even more popular than expected. Both Apple's tablet and smartphone platforms dominate in their respective markets, in terms of mobile web access.
As we build our learning and body of knowledge around user context in a multi-channel world, we increasingly recognize the intrinsic values of consistency. Productivity, familiarity, effectiveness and success are some of the ways users express satisfaction when they encounter intuitive and repeatable patterns in user experience. And these are the kinds of feelings that make people come back. Of course we aren’t talking about un-changing, never-ending consistency, because that’s boring. We simply do new things in similar ways that bend to take advantage of the unique capabilities and opportunities provided for experiences in each channel.
We've long considered Web CMS vendors like Sitecore and Ektron to be mid-market players. And to some extent they still are. But with the evolution of web content management towards customer experience management has come a shift in the .NET Web CMS vendor landscape. Here's a look at where the players are today.
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