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Web Engagement News & Analysis

Putting the Social into Customer Relationship Management

The customer has always been king, but social media -- Facebook, Twitter, texts, chat, forums and email -- have profoundly affected customer expectations, giving them more power and influence and changing customer relationship management in ways we could never have imagined even a decade ago.

Mobile Trumps Social on Cyber Monday

Online sales on “Cyber Monday” -- the Monday after Thanksgiving -- were up 30% this year from Cyber Monday 2011, making it the most successful day of mobile shopping in history, according to analysis from IBM. Interestingly, mobile commerce drove much of the increase while social commerce actually decreased from last year.

InboundWriter Introduces Enterprise Version to Hone Online Content

Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content. 

BlackBerry 10 Devices Going Onsale February 2013

bb10_logo.JPG RIM will show off the make-or-break BlackBerry 10 devices at its Jam event next January, with the smartphones launching for sale in stores the following month.

DAM Lowdown: PublishingNOW Updates, The Pro & Cons of Open Source DAM

It’s been a DAM stormy week, at least for some of us on the East Coast. Nevertheless, in digital asset management news: PublishingNOW updates, StrongBox gets together with eMAM, VYRE’s Brand goes 2.4, and open source systems and video assets attract some tips. 

Facebook App of the Week: Engaging Your Fans with Survey Monkey

It’s time for the Facebook App of the Week. This week were are concentrating on Survey Monkey, a poll-based app that allows users to post polls and surveys to their fan pages.

This Week: CEOs Say Social Biz is Smashing + Pardot Acquired by ExactTarget

The Magic of Social
An IBM CEO Study says social makes for better employees and better business processes.

Gartner also weighed in with its Magic Quadrant for Social Software -- identifying leaders and encouraging social vendors to work as an enterprise layer.

Marketing Automation Acquisitions
Breaking news: Pardot acquired by ExactTarget for US$ 95 mil -- marketing automation maturity is coming...and no doubt, further acquisitions.

Got Smart Engagement?
Our recent "Smarter Web Engagement" webinar was a great success -- you can now watch the webinar on-demand.

Social Business Tweet Jam - Oct 24th
Get ready for our #SocBizChat Tweet Jam on October 24th. You can check out the Tweet Jam questions and panelists here.

Discover the New Movable Type
Learn how the 5th version of this platform delivers an all-in-one social publishing solution.
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Webinar Recap: Smarter Web Engagement with Advanced Targeting

Your digital channels aren't fields of dreams. You can’t just build them and wait for engaged people to come.

Managers of digital channels must intelligently engage their visitors -- and that’s not an easy task. CMSWire, Semphonic and Sitecore recently explored the topic of Smarter Web Engagement during a live webinar and even livelier Q&A session. Here's the written recap and the full video replay.

Ingeniux Unveils Version 8 of Its Web CMS, Focus is Mobile, ASP.NET

Ingeniux has released its CMS 8, with such features as a new deployment server technology, improved mobile optimization and new ASP.NET developer capabilities.

Webinar Redux: Rethinking Web Engagement - Leading with Content Marketing

Digital marketing is being disrupted. New technologies, including social media, and increased consumer sophistication are requiring digital marketers to rethink how they engage their audiences.

As detailed in CMSWire's August 8th webinar, “Rethinking Web Engagement - Leading with Content Marketing,” by changing their approach to a content- and journey-centric marketing strategy, marketers can weather this change and distance themselves from the competition.

Read on for a recap of the webinar content and to access the full recording of the event.

Salesforce Buys GoInstant Co-Browsing Technology

salesforce-logo.JPGSalesforce is buying startup GoInstant, a Canadian firm that designed a unique co-browsing technology that allows two or more people to browse the same website without any downloads or browser plugins.

Oracle Combines ATG, Endeca Products into Oracle Commerce

oracle logo 71012.pngOracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.

Nielsen Targets Online Ads with Vizu Purchase

nielsen-logo.JPG Consumer research firm Nielsen is attempting to bolster its reporting capabilities in the online advertising sector with the purchase of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. Nielsen says the acquisition will build on its existing online and cross-platform advertising campaign measurement solutions.

Use Your Best Product Fans as Sales Agents

needle logo 7312.png Some of your customers know your products as well -- or possibly even better -- than you do. So why not use them as advocates and sales agents? One company, Needle, is doing just that.

Social Experience Provider Lithium Opens Office in Sydney

Social Experience Provider Lithium Opens Office in SydneySocial customer experience solutions provider Lithium has opened an office in Sydney, Australia. The new office opening, covering that country and New Zealand, follows the recent launch of a Singapore office, which serves as the company’s headquarters for the Asian-Pacific region.

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