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Web Engagement News & Analysis

Bunchball Launches New Gamification Products To Engage Employees, Customers

bunchball logo 61912.pngCan game-like techniques improve business problems like software adoption or sales productivity? Bunchball thinks so. The gamification solutions provider has announced two new product lines to motivate employees and customers.

Bridgeline Picks Up a Key Partner in UPS, Offers End to End eCommerce

Bridgeline Digital has been through some major changes lately with new management and a new version of the iApps Web Content Management Platform. Now it adds a major partnership with UPS that sees the integration of UPS logistics and fulfillment services, resulting in the full eCommerce package.

Buddy Media Overcomes 'Anarchy' of Social Media With New API, Mobile CMS

Buddy Media Issues Enhancements To Overcome ‘Anarchy’ of Social MediaLike many voices at a party, the many kinds of social media conversations all compete for attention. To help deal with what it describes as the “anarchy” of social media marketing in many agencies, social enterprise software provider Buddy Media is announcing major enhancements to its social marketing suite.

Google Shakes Up Brand Marketing Metrics with Active View Initiative

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As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.

Tealeaf CX Mobile Brings Customer Experience, Usability to Mobile

 Tealeaf CX Mobile Brings Usability to MobileIn July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites. Eight months later, Tealeaf is capitalizing on this sentiment by introducing a new version of Tealeaf CX Mobile, a complete mobile customer experience management solution. 

How to Pick the Right Design Agency: Avoiding the Pitfalls

Last week, I wrote about the different types of agencies and consultancies out there and gave a few hints about how to discern between them and what some of their high-level strengths and weaknesses are. I specifically chose to avoid writing about the RFI/RFP process itself as I'm sure it's been covered before by people more qualified than I. This week I promised to help people understand some of the nuances around the actual selection process and how to avoid some of the biggest pitfalls that plague enterprises of all sizes, including startups.

Is it Possible to Standardize Content Reuse? #sxswi

sxsw2012-logo.jpgYou could argue the ability to easily repurpose content has been fundamental to the success of the Internet. A small percentage of people create new content and then the masses quote, blog and mash it up. Content mobility is good, but the rampant re-sharing common online is not without its problems like how to reuse content fairly and “give props” to the original author. Will the new Curator’s Code system make a difference?

How to Pick the Right Design Agency: The Selection Process

It starts with inspiration. It starts with an idea of something new. Something that people -- users and executives alike -- will love.

Shoutlet 5.0: Trigger-based Social Media Management & More

Today, enterprise social management platform, Shoutlet, announced the release of Shoutlet 5.0. Designed to abridge social media for enterprises, the latest version adds three ultra-sophisticated new features and a round of updates to the existing program. Makes you just want to shout out loud thinking about it!

Customer Experience: Web Content Health Lessons from Hospitals

Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.

In this extremely noisy environment, it is essential to take advantage of every visit to your website to create a lasting, positive impression.

It's Official: SDL Has Acquired Alterian

It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian.

The New Google Analytics: Visitor Flow Report

As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.

Hippo CMS 7.7 Offers Personalization & Channel Management

Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.

Customer Experience Innovation: A View From The Outside-In

As enterprises search for more robust and targeted solutions from Web CMS providers to manage customer experiences, it is important to consider the customer's perspective.

A Look Back at Customer Experience in 2011

Last December experts from around the globe predicted that 2011 would be all about Customer Experience, and boy was it. As a result we've seen huge shifts in every major area of B2C. Here's a look back at our related trials and tribulations, as well as some key advice for overcoming challenges in 2012. 

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