Web Engagement News & Analysis
| Thursday May 17, 2012
Like many voices at a party, the many kinds of social media conversations all compete for attention. To help deal with what it describes as the “anarchy” of social media marketing in many agencies, social enterprise software provider Buddy Media is announcing major enhancements to its social marketing suite.
| Friday Apr 20, 2012
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
| Wednesday Mar 28, 2012
In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites. Eight months later, Tealeaf is capitalizing on this sentiment by introducing a new version of Tealeaf CX Mobile, a complete mobile customer experience management solution.
| Thursday Mar 15, 2012
Last week, I wrote about the different types of agencies and consultancies out there and gave a few hints about how to discern between them and what some of their high-level strengths and weaknesses are. I specifically chose to avoid writing about the RFI/RFP process itself as I'm sure it's been covered before by people more qualified than I. This week I promised to help people understand some of the nuances around the actual selection process and how to avoid some of the biggest pitfalls that plague enterprises of all sizes, including startups.
| Tuesday Mar 13, 2012
You could argue the ability to easily repurpose content has been fundamental to the success of the Internet. A small percentage of people create new content and then the masses quote, blog and mash it up. Content mobility is good, but the rampant re-sharing common online is not without its problems like how to reuse content fairly and “give props” to the original author. Will the new Curator’s Code system make a difference?
| Tuesday Mar 6, 2012
It starts with inspiration. It starts with an idea of something new. Something that people -- users and executives alike -- will love.
| Tuesday Feb 14, 2012
Today, enterprise social management platform, Shoutlet, announced the release of Shoutlet 5.0. Designed to abridge social media for enterprises, the latest version adds three ultra-sophisticated new features and a round of updates to the existing program. Makes you just want to shout out loud thinking about it!
| Monday Feb 13, 2012
Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.
In this extremely noisy environment, it is essential to take advantage of every visit to your website to create a lasting, positive impression.
| Monday Jan 30, 2012
It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian.
| Monday Jan 23, 2012
As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.
| Wednesday Jan 18, 2012
Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.
| Monday Jan 9, 2012
As enterprises search for more robust and targeted solutions from Web CMS providers to manage customer experiences, it is important to consider the customer's perspective.
| Wednesday Dec 28, 2011
Last December experts from around the globe predicted that 2011 would be all about Customer Experience, and boy was it. As a result we've seen huge shifts in every major area of B2C. Here's a look back at our related trials and tribulations, as well as some key advice for overcoming challenges in 2012.
| Monday Dec 19, 2011
I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what?
My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.
I just have no idea. Do you?
| Wednesday Nov 30, 2011
Like most of the Internet Giant’s social networking efforts, the reception of Google Plus has been up and down. After a long-awaited debut and a surprisingly positive initial reaction, the smoke is clearing away to reveal a growing nugget of doubt. After all, compared to Facebook, Plus is a ghost town. But wait, should we even be comparing the two? A closer look indicates Google has something different -- and potentially way more powerful -- up its sleeve.