Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.
In this extremely noisy environment, it is essential to take advantage of every visit to your website to create a lasting, positive impression.
As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.
Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.
Last December experts from around the globe predicted that 2011 would be all about Customer Experience, and boy was it. As a result we've seen huge shifts in every major area of B2C. Here's a look back at our related trials and tribulations, as well as some key advice for overcoming challenges in 2012.
Like most of the Internet Giant’s social networking efforts, the reception of Google Plus has been up and down. After a long-awaited debut and a surprisingly positive initial reaction, the smoke is clearing away to reveal a growing nugget of doubt. After all, compared to Facebook, Plus is a ghost town. But wait, should we even be comparing the two? A closer look indicates Google has something different -- and potentially way more powerful -- up its sleeve.
We all (hopefully) use cloud services in some form, but with more apps starting to rely on them, expect Windows 8 to have cloud at the core, along with the endless possibilities of Kinect's motion, audio and lip-reading skills.
A colleague, Francesco Gallarotti recently brought the following video to my attention. Take the 9:05 minutes to kindly watch the video first before reading below.
I found this video to be very interesting and it got me to thinking about personalization and targeted content. Is personalization good? What sort of targeting works best? What about content filtering?
Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve. For example, the variety of websites in the car insurance industry illustrates how each organization arranges their website and user journeys differently.
The first place to start is to identify your top tasks, then create an Information Architecture before defining user journeys.
At the giant search and social media conference Pubcon in Las Vegas, Google’s top Spam cop Matt Cutts said in his talk the company is getting out the knife again. He reported Google is looking to discern “…what are the things that really matter, how much content is above the fold.”
You may remember the last time Cutts’ team went after low-quality content was with its Panda algorithm, also known as Farmer, that targeted content farms gaining top search hits on “shallow” content.
We’ve definitely seen many uses for crowdsourcing. From designing to human intelligence tasks to collaboration, crowdsourcing has been a reliable method for getting things done on time and under budget, provided you’re engaging the right community. Recently, we learned about another way to employ crowdsourcing in a way that’s mutually beneficial for all parties -- usability testing.
SugarCRM sweetened things up a bit with today’s release of version 6.3. The latest iteration of the customer relationship management platform demonstrates deeper integration with third party apps, faster feedback for real-time collaboration and tighter admin control.
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SharePoint is Already Legacy view comments SharePoint is already legacy. It was built in a world that needed a better enterprise solution for basic document management capabilities than the big enterprise content management ECM vendors...