Web Engagement News & Articles

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Social media webinars. Web 2.0 books for beginners. Social business conferences. Blogs on how to build a successful online community. These are all things that people and companies are doing to keep up with the ever-changing world of social; however, many organizations still struggle to understand what exactly social is and how it fits into an organization’s overall business objectives.

Web and mobile e-commerce sites are noticeably deficient in their efforts to build the kind of product familiarity that customers obtain when they view the product in a store. When customers are in stores, they not only touch and hold products, they use fuzzy logic processes to become more familiar with them.

A perfect storm. Mobile and social have converged.

With news that Microsoft has spent US$ 5.5 billion on its Bing search engine, those using its new 'action buttons' might wonder where the money has gone.

Regardless of what industry you are in you are likely faced with a variety of pressures pushing you towards smarter use of your web and social channels. Inevitably, this implicates your web content management systems.

Smarter tends to mean delivering higher quality customer experiences, which ideally means that your visitors receive more relevant information more quickly, and are more satisfactorily engaged.

It also means that you should see positive financial returns on your customer experience investments.

Typical concerns include:

• Content delivery and monetization for media companies
• Consistent, progressive brand experiences across digital channels
• Intelligent transactional marketing

To help you develop an ROI framework, the white paper Web Content Management ROI Measurement identifies 4 of the top value drivers (download it). They are:

1. Improved operational efficiency
2. Development or enhancement of revenue streams
3. Improved online branding
4. Achieving faster time-to-market

Along with a breakdown of these drivers, the report provides a repeatable process that you can use to determine the ROI of your web content management initiative.

If you are still trying to get management to buy-in for your next project, then this white paper is a must read. You can download it here.

In the new world order of technology and the web, we often associate social media or social networking with Facebook, Twitter or LinkedIn. However, just because you have a Facebook page or Tweet on Twitter doesn’t mean you’re a social business. Just because you microblog on some cloud-based CRM system doesn’t mean you’re a social business. And social business is not just about the marketing hype of the cloud itself. A social business is one that views its entire value chain as a set of collaborative networks called communities and embraces technology that focuses on the relationships, conversations and business activities that occur in these networks.

So where were we? In the first article of this series, What You Need To Know About iOS and Android, we decided that the wise publisher currently targets iOS first and Android second. In a second article, Data Formats for Fixed and Flowable Content, we agreed that HTML is the sensible way to expose a publisher’s content to the world. Today we’ll talk about how we take this content and create wonderful tablet apps.

 Everyone's favorite developer-tool company Adobe is looking firmly forward with its latest version of Flash, packing in high-quality communications, multimedia and 3D gaming-focused features for all devices.

Australian web content management provider, Elcom, has released the latest version of ElcomCMS (formerly CommunityManager.NET). We gave you a sneak peek at what was coming back in August, but now it's finally here. Let's check it out.

Your objective should be to reduce the amount of time customers have to spend on your website.

For brands, it can be futile to go on the offensive and try to prevent a social media fail incident from occurring in the first place. It can stifle creativity, lines of communication and the brand-consumer relationship. Of course, you can have measures in place to reduce the risk. Clear guidelines will set you up for day-to-day social communications and help to deliver a consistency in your tone of voice. But if something does go wrong, how you react will be critical.

Looks like Attensity is getting with the social times. The company announced the addition of a Facebook module to its analytics and engagement application, enabling business users to extract business insights from the network's comments, posts and surveys.

There's a new acronym on the block: WEM! It's Web, it's Engagement and it's Management. It's new, it's sexy and everybody loves it. But before you join the enthusiastic crowd, I think some warnings are essential.

HTML5 is cool. However, no matter how cool it is, it’s not magic. Technology teams must be concerned with the same development issues as with other languages: Managing applications, correcting defects and implementing enhancements. PreEmptive, providers of tools to harden, monitor and protect code from reverse-engineering applications, is providing teams with tools to make that easier.