A colleague, Francesco Gallarotti recently brought the following video to my attention. Take the 9:05 minutes to kindly watch the video first before reading below.
I found this video to be very interesting and it got me to thinking about personalization and targeted content. Is personalization good? What sort of targeting works best? What about content filtering?
Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve. For example, the variety of websites in the car insurance industry illustrates how each organization arranges their website and user journeys differently.
The first place to start is to identify your top tasks, then create an Information Architecture before defining user journeys.
At the giant search and social media conference Pubcon in Las Vegas, Google’s top Spam cop Matt Cutts said in his talk the company is getting out the knife again. He reported Google is looking to discern “…what are the things that really matter, how much content is above the fold.”
You may remember the last time Cutts’ team went after low-quality content was with its Panda algorithm, also known as Farmer, that targeted content farms gaining top search hits on “shallow” content.
We’ve definitely seen many uses for crowdsourcing. From designing to human intelligence tasks to collaboration, crowdsourcing has been a reliable method for getting things done on time and under budget, provided you’re engaging the right community. Recently, we learned about another way to employ crowdsourcing in a way that’s mutually beneficial for all parties -- usability testing.
SugarCRM sweetened things up a bit with today’s release of version 6.3. The latest iteration of the customer relationship management platform demonstrates deeper integration with third party apps, faster feedback for real-time collaboration and tighter admin control.
Twitter has caught a lot of flak over the years for sticking strong to its 140 character limit, but this week the platform showed a bit of flexibility with Stories. The spin-off site showcases interesting tweets and ways users are communicating via the platform.
Forget about making Forrester's list of the top online customer experience platforms, that's a nice to have. Look instead at Ektron's latest financial report and the launch of its new global community practice to get an idea of where this Web Experience/Web Content Management vendor is headed.
Denmark-based Sitecore is on a roll. The company said it’s experiencing concurrent expansion in product development, geography and revenue gains that make this a banner year for the web content management system company, which made an early bet on the Microsoft .Net platform.
Check out our Exclusive interview with Darren Guarnaccia, Sitecore Senior VP of Product Marketing, who speaks about customer engagement taking center stage.
Sitecore has announced the launch of an online resource for web marketers, publishers and business users called Sitecore Engage. Multimedia, text and other content on Sitecore Engage are designed to help align web and business strategies for better audience engagement.
Three major components of today's customer experience management efforts are the three "C's": Content, Community and Commerce. It goes without saying that all three are important for success in today's world of online commerce, but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important "C", the Convergence of each of these key areas.
We are a little less than one full day away from our October tweet jam. This month we cover three important elements of customer experience: Content, Community and Commerce. Take a gander at who will be there and what we'll be talking about.
If you’re working on a mobile content strategy, then you are probably holding your head in your hands. Maybe you’ve got a target hanging on the wall and are banging your head against it. The changing landscape in mobile leads to frustration for all of us. However anxious you may feel, there are five major pitfalls you need to avoid when creating a mobile strategy.
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