TIBCO is keeping its "Switzerland of technology" theme going with its latest product release -- this time in the digital marketing arena.
The Palo Alto, Calif.-based provider released today TIBCO Engage, a Software-as-a-Service (SaaS) marketing application that officials say is the market's first true real-time, personalized marketing experience across any channel.
And in the spirit of the "buy versus build marketing cloud debate," TIBCO said this is not an inflexible lock-you-in cloud platform.
"We're not saying throw away your e-commerce systems or your point of sale or even your CRM," Leandro Perez, director of product marketing at TIBCO, told CMSWire. "We're going to come in and connect to those systems. We're not locking people in. We're adding some key functionality they don't have but also leveraging the technology they already have. We're agnostic."