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Web Experience News & Analysis

Watch Out! Microsoft Released Dynamics Marketing Today

customer experience, Watch Out! Microsoft Dynamics Marketing Released Today

Hey Oracle, Salesforce, Adobe and other big marketing software providers who feel they should be mentioned in this sentence:

Microsoft's here. Today. Consider the space shaken up.

Living up to its promise to deliver on the new Microsoft Dynamics marketing platform by this quarter, Microsoft announced today new capabilities in marketing, customer care and social listening. It comes as part of the Redmond, Wash., giant's Microsoft Dynamics CRM spring wave of updates in 54 markets and 42 languages.

This new releases are integrated with Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365. 

Marketing Automation: Don't Build It If You Can't Use It

2014-02-June-Construction.jpgThe problem with marketing automation is that it takes people and processes to use the technology and companies often treat that as more of an afterthought. The result is a much higher percentage of failed programs and implementations.

The problem is not the technology. The problem is being prepared to use it.

B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

customer experience, B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.

Meanwhile, Holmboe put his Twitter analytics engine to work.

Holmboe, CEO and founder of Klurig Analytics in Boston, had a deep interest in the Twitter sentiment around the 118th running of the Boston Marathon.

He's done about a handful of them now, including the 2013 race when two bombs were detonated around the finish line, killing three and wounding close to 300.

Not deterred, Holmboe, 55, came back this year again and completed this year's race, finishing in three hours, 23 minutes and 42 seconds.

Meanwhile, his Twitter engine was picking up stats on the #BostonStrong and #BostonMarathon hashtags while analyzing top words, top tweeters and sentiment both positive and negative.

What's New in June for Open Source CMS

Thumbnail image for ed-schipul-with-helicopter.jpgWho has time to handle post-CMS deployment needs when there's so much to do developing the platform? That's the thinking of the creators of Tendenci, an open source content management system (CMS) project for associations and other nonprofits (NPOs).

Last week, the software development company spearheading the Tendenci platform launched a web alliance marketing program. It enables leading providers of marketing and website services to partner with Tendenci "to accelerate the success of the large installed base of websites powered by the Tendenci CMS platform," the Houston, Texas-based company claimed in a press release.

Establishing "an ecosystem of leading service providers" allows Tendenci to focus on developing its CMS platform, according to company founder and CEO Ed Schipul. He said Tendenci has more than 1 million users and powers "hundreds of websites" for NPOs, associations and other cause-related organizations worldwide.

Schipul quit his full time job as a software consultant for a large petroleum corporation in 1997 to start his own web marketing company. He began selling Tendenci CMS worldwide in 2004 and released it as an open source product in 2012. 

Schipul describes himself as an amateur photographer as well as a drone builder and pilot, who just wants to "Organize and Connect the World's People" — and "Do Good."

What else is new in free and open source CMS this month? Read on.

Google Wants to Tap Your Brain

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While the quest for the ultimate in marketing automation technology continues, I'm still struggling to get my email spam filter to work properly. But Ray Kurzweil, Google's director of engineering, says that more intelligent systems are coming faster than we think.

By 2030, computers will be able to handle natural human language and experience emotions, Kurzweil said in an interview with the Wall Street Journal this weekend. But that's just the tip of the iceberg. By 2045, we will attain "full singularity," he continued, which means that humans will be completely integrated with technology — with direct links to the cerebral neocortex.

Managing Services Requires Different Success Metrics

Customers are not as locked into services as they are to products. Therefore, we need a continuous process to ensure that the customer is satisfied.

NYC Media Lab: Using Technology to Save Media Companies

Connecting with Bill Sobel

Justin Hendrix is a man of many interests — media, Americana music, space news … oh, and he plays the banjo. But the real story is that he is executive director of the NYC Media Lab, where he "helps companies discover."

The NYC Media Lab "connects technologists in digital media and technology companies with bright minds in New York City's universities" to drive innovation and talent development. A public-private partnership launched by the New York City Economic Development Corp., Columbia University and New York University, the Lab hosts events and seeds projects "to foster collaboration across a range of disciplines core to the future of media."

With an impressive roster of corporate members — HBO, Time Warner Cable, Hearst, AT&T, Verizon, News Corp. and NBCUniversal — the Lab is designed to spur innovation. More specifically, in its own words, "generate fresh thinking that creates value through research, prototyping, knowledge transfer, talent development, and human relationships."

Get on Board with B2B E-commerce, Forrester Warns

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The old theory that B2B companies can avoid selling through online channels is done, and B2B e-commerce solutions "contribute significantly to key selling metrics and incremental revenue," according to a new Forrester Research Report commissioned by EPiServer.

Forrester said 50 percent of B2B companies have plans to change or upgrade e-commerce technology in the next 18 months. 

"Every company that plans to compete in the future must transform digitally simply because all your competitors are planning for it now," said Bob Egner, vice president of product management at EPiServer, which sells an e-commerce platform. "There are no restrictions based on type of product or service, or on geography. In fact, many of our customers find they can expand geographically in a shorter time frame and at a lower cost by going digital."

Segmentation Is About to Get Interesting

2014-30-May-Halloween.jpgFor marketers willing to ask the question, “Who is my customer?” the response now comes as billions of data points. Few of these fit into the neat set of demographics that once defined marketing. It’s age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams and much much more. Understanding this deluge of data -- and the people or segments they represent -- means a whole new way of understanding customers.

This Week: Gartner's Top Multichannel Managers + Integrating Yammer with SharePoint

Five of an MCCM Kind
Gartner taps these five providers as leaders in multichannel campaign management. 

Target B2B Influencers
If you haven't yet, start engaging with your brand's top influencers.  

Don't Lose Sight of IBM
Microsoft and Cisco exchanged words on enterprise collaboration software, but don't rule out IBM and Hootsuite.

Yammer Marries SharePoint
They can live happily in your organization. Just follow these steps.

Hang Onto Your DAM Assets
Your biggest challenge may be finding assets that are lost in the vast Siberia of DAMs and pretend-DAMs within your organization.

Sync This, Share That
The enterprise file sync and sharing market is cluttered with vendors, but we've got our eye on a few.

Research: Unlocking Knowledge to Engage Customers
How information integration and customer centricity can drive revenue
Learn how they did it

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Yes, It's True: Microsoft + Salesforce are Hooking Up

2014-29-May-Nadella-and-Benioff.jpg

Salesforce CEO Marc Benioff has a new BFF — and he’s none other than Microsoft CEO Satya Nadella.

You have to give Benioff credit for leveraging his Zen Buddhist learnings and urging Microsoft to regain its “beginner's mind.” Last year, at TechCrunch Disrupt, he called Microsoft “such a disaster” that only Bill Gates could save it.

In 2010, Microsoft sued Salesforce for nine patent infringements and Benioff called Microsoft a patent troll.

Today Benioff was busy on Twitter, posting pictures of himself and Nadella in various settings, sometimes even looking like lovebirds. 

Google Now Offers E-Commerce Analytics #GASummit2014

Google analytics e-commerce May 28 2014.jpgGoogle has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.

By combining analytics and e-commerce, Google claims it will be able to offer marketing and customer experience managers insight into not only what their customers are thinking, but also how effective their marketing campaigns have been.

Mobile Publisher Onswipe Highlights Mobile Behaviors

The ways people interact with content and functions on a mobile device are, of course, different from a desktop or laptop. But different how? Two new reports from mobile publishing platform Onswipe help to fill in a few data points about mobile behavior.

For instance, what are the most popular financial stories on the iPad?

How Social Media Cuts through the Noise

2014-29-May-Marching-Band.jpgWhile most companies spend a lot of time and energy celebrating the success or agonizing over the failures of their direct sales forces, much of that energy is misspent. Studies show that the indirect channel -- resellers, VARs, distributors, consultants and partners of all stripes -- accounts for 70 percent of sales worldwide -- but channel programs are seldom showered with the attention that direct sales teams get.

5 Types of Influencers B2B Marketers Need to Engage Now

2014-29-May-Horse-Race.jpgYou've seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps. To make matters worse, more people than ever are now involved in the process of buying complex products. So where does that leave you?

Most likely trying to craft a never-ending stream of content marketing to influence this very process. And that helps, for sure.

But let’s be honest. You need to do more than turn your brand into a publisher … especially as most publishers are having their own issues these days. With that in mind, there’s another approach to influencing the buying process while also supporting your could-be-better content marketing efforts.

Start engaging the influencers.

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