Web Experience News & Articles

The new proactive customer experience management (CXM) of the future and how you can prepare for it now.

Independent video ad platform BrightRoll is partnering with global interconnection and data center company Equinix to release VideoRTB+, a real time bidding (RTB) solution reduce latency and lower bidding times for online video ads.

We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.

This month we've discussed how you know your customer community is working, ways to grow it and even why communities matter. But are you leveraging the opportunity that communities afford you and your organization?

Advertising on Facebook might become a little more costly as its being reported the social network will charge US$ 1 million for a single video advertisement.

What do you trust more: advice from a friend or advertising?

After a barrage of negative press due to weak PC sales, and Intel's latest flat quarterly figures, the PC landscape is looking pretty barren. Both parts of the Wintel alliance are making their own moves to try and improve the situation. 

YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI.

Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.

Cloud business intelligence platform Indicee has launched a new analytics, Indicee Analytics for Sales and Chatter for Salesforce’s AppExchange.

Within a crowded marketplace, organizations are turning their sights to drive sales and brand recognition through one key relationship -- the customer. Under the umbrella of customer experience there is a growing fever and host of initiatives, theories and ideas of how to improve it across channels -- but at the root of it all, there is one place where customer experience must reign supreme. 

Are you focusing your marketing efforts not just on acquiring customers but on the real value of their return buyers? There’s been a lot of discussion about how to engage customers after purchase, but according to new research from SumAll, a marketing analytics company, it takes between three and five years for the average business to create a customer base comprised 25% of return buyers. Are you doing all that you can to cultivate customers into buyers and beyond?

If you are looking to optimize your digital content to meet the needs of your customer base, then the latest version of eZ's Live Viewer should get you on your way.

Formation of communities is one of the many ways that distinguish humans as social creatures. Communities generate and preserve a common set of value systems that are important to the group. This creates a sense of belonging, dedication and commitment essential to a successful community. 

Last summer, customer service provider KANA Software bought Ciboodle, a contact center provider. KANA had been focused on Web-based customer self-service, and Ciboodle on the agent. This week, KANA is releasing its new version of KANA Enterprise, which brings self-service and agent support together in one platform.