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Web Experience News & Analysis

Marketo Q2 Results Show Growth of Marketing Automation

digital marketing, Marketo Reports Numbers Growth in Marketing Automation Space

It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk.

But it isn't hurting the company.

On the heels of its latest major platform announcement -- its new customer engagement platform unveiled at its annual Marketo Nation Summit in April -- the San Mateo, Calif.-based marketing automation provider reported revenue growth this week for its second quarter.

“Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter,” Phil Fernandez, chairman and CEO of Marketo, said in a statement. "From new customers in the business-to-consumer category such as Unilever and 3-Day Blinds, to major business-to-business leaders such as Cisco, Principal Funds and SGK, marketers are choosing our innovative solutions to build individual and personal long-term relationships with their customers.”

Googlebot Imposters Attack, Hack and Spam Your Site

2014-24-JULY-SPIDERBOT.jpgContent producers spend a lot of time worrying about Google's search algorithms. But maybe it's time to think less about how frequently Google crawls your site -- and more about the potential damage from evil Googlebot imposters, who assume Googlebot’s identity to gain privileged access to websites and online information.

According to new research released today by Incapsula, a web security firm, millions of these “evil twins” are used for distributed denial-of-service (DDoS) attacks, hacking, spam, content theft and other shady activities on a daily basis.

Marc Gaffan, Incapsula’s co-founder and Chief Business Officer, shared a disturbing statistic. "For every 25 Googlebots that visit your site, you will also be visited by a fake Googlebot," he said.

Why worry? Because more than 23 percent of these fake Googlebots are designed to wreak havoc on your website.

LinkedIn's New Marketing Tool Offers Testing, Personalization

Marketers using LinkedIn as a tool can now personalize and test content in the newsfeed without having to originate posts on their LinkedIn company page, the professional social media network announced today.

An expansion of LinkedIn's "sponsored updates" product, the new solution is called "direct sponsored content."

Sponsored updates are LinkedIn native advertisements, where company-created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners were created in April -- sponsored update partners and content partners.

Should You Be One of Facebook's 1.5 Million Marketers?

digital marketing, Should You Be One of Facebook's 1.5 Million Marketers?

Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night.

And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform.

"To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," CEO Mark Zuckerberg (left) said. "Our goal here is to make ads as interesting and useful as your friends' content on Facebook. We're investing heavily in this area, and this quarter we launched a number of efforts to improve the quality and relevance of our ads, including our new ads preferences tool, interest-based advertising and improvements to News Feed designed to reduce low-quality content."

CMSWire Tweet Jam: The Omnichannel Challenge #CXMChat

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Customers have as many paths to interact with your brand as you have fingers on your hands. So what can businesses do to provide a seamless experience no matter what channel they're on -- and is this even possible? Find out at this month's Tweet Jam!

Retailers Face Challenges, But With Effort Comes Rewards

2014-24-July-Pittsburgh-Bicycle-Challenge.jpgThe term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow -- online, offline, mobile, kiosk, call center, website, store -- retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience -- many explicitly claiming strategies to enable an "omnichannel experience" -- but converting the intention into crisp execution has significant challenges.

TubeMogul, YuMe Could Benefit from Ad Budget Shifts

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Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe.

Both companies are poised to benefit from major brands shifting more of their TV advertising spending to the digital video market.

While the video ad market today is worth about $5 billion — relatively tiny in comparison to $197 billion spent worldwide on TV ads — it’s estimated to be expanding at a compound annual growth rate (CAGR) of around 30 percent, driven by brands wanting to further extend their presence to where viewers are these days.

Did Forrester Get Its Digital Experience Wave Right?

customer experience, Did Forrester Get Its Digital Experience Wave Right?

If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.

The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader? 

CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.

Choose the Right Path to Mobile

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We're more than halfway through 2014 -- the year when mobile usage will surpass desktop computing -- but many marketers and technologists are still scratching their heads about the best way to create a satisfying experience for mobile customers.

"Mobile is going to be there all the time. It's going to be in your face. So, really, are you ready for that?," asked Fred Faulkner, director of marketing and digital strategist for ICF Interactive (formerly CITYTECH). During a CMSWire webinar yesterday, he fired off a series of questions to mobile minded managers on the call. (Watch the Webinar)

"Are we ready for the 2.3 billion people who are going to be using smartphones by 2017? Are we ready for the fact that, of the smartphone users today, 62 percent are expecting a mobile friendly website?," he asked.

What Television Can Teach Us About Digital Innovation

2014-23-July-Kevin-Spacey.jpgOn June 25, Aereo lost a huge battle in the Supreme Court which pitted established broadcast networks against the online streaming start-up.

A quick recap: Aereo is a company that lets consumers stream live TV over the internet. The Supreme Court shut them down for copyright infringement, saying Aereo antennas were redistributing private content without permission. The media is calling it the death of technological innovation in the television industry.

But here’s the thing: they're wrong.

Understand Your Customers with A/B Testing

2014-23-July-Choices.jpgImagine changing a flight or booking a hotel, comparing mortgage rates or researching healthcare providers. You’re probably thinking about specific websites that can help accomplish these tasks -- or maybe a search that could start the process.

Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and -- if you were dedicated to the goal -- a lot of struggle before the job was done. It has little if anything to do with the screen size. Instead, it’s a reflection of design and content that doesn't match the contextual needs of the user. And it doesn't take an extreme example to illustrate this point.

Gigya Follows Janrain With New Social Login Data

Two competitors have released their perspectives on the most popular social logins. The statistics from Janrain and Gigya paint a picture that sometimes matches, but often does not.

Most recently, on the heels of a report on social logins from Janrain, Gigya released its quarterly report this week in the form of an infographic. In both, Facebook reigns supreme – but, underneath that social giant, the landscape gets more complex.

Canadian Marketers, Listen Up: Now Recipients Must Opt-In

digital marketing, Digital Marketing in this Country? Your Recipients Must Opt-In

American marketers may think they have it tough with the CAN-SPAM Act of 2003.

But maybe they should look to their northern neighbors.

On July 1, Canada's own anti-spam act became law. Canada's anti-spam legislation (CASL) puts marketing credibility to the test with a focus on opt-in for those receiving electronic marketing messages -- versus the "unsubscribe," opt-out nature of its American counterpart.

Sending out a commercial electronic message to a Canadian audience or from a Canadian entity? Then you must comply with three requirements: obtain consent, provide identification information and provide an unsubscribe mechanism.

It's like America's law on steroids.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Information Architecture: The Engine that Drives Retail

2014-22-July-Steam-Locomotive.jpgUnder pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are scrambling to defend their businesses. To stay competitive, most have now added an e-Commerce channel. The challenge for many legacy retailers is that e-Commerce has involved a long learning curve and now mobile and web channels have become part of core functionality rather than a cutting edge addition to the brand.  Add to this that many traditional retailers still lack a core competency in the technical nuances necessary to compete effectively with the Amazons and eBays.

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