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Web Experience News & Analysis

New Hack Targets Windows XP Computers

Microsoft is warning XP users to avoid using a hack that allows continued security updates of the operating system, despite the fact that the company put an end to XP support in early April.  

In a statement released to ZDnet on Monday, the company said: 

We recently became aware of a hack that purportedly aims to provide security updates to Windows XP customers. The security updates that could be installed are intended for Windows Embedded and and Windows Server 2003 customers and do not fully protect Windows XP customers.

Windows XP customers also run a significant risk of functionality issues with their machines if they install these updates, as they are not tested against Windows XP. The best way for Windows XP customers to protect their systems is to upgrade to a more modern operating system, like Windows 7 or Windows 8.1." 

The hack capitalizes on the fact some users are looking for a workaround to keep their XP computers secure in the absence of updates from Microsoft.

Buyers Want Technical, Accurate Content

The good news: 88 percent of business buyers believe that online content has played a major to moderate role in vendor selection. The bad news: Only 9 percent of buyers trust vendor websites. 

5 Reasons for Marketers to be Thankful

customer experience, Five Reasons Today's Marketer Should be Thankful

It's Memorial Day weekend. The official start of the summer. Cookouts. Beer. Flip flops. Relaxation. Beer. Getting the boat on the lake. The first camp-out. Beer.

All that.

We always forget, though, the true intent of this holiday weekend: honoring Americans who lost their lives serving their country. I'm guilty. "Long weekend" enters the mind too often when "life sacrifice" should. 

But I am thankful for my freedoms. I get to write for a great company. Have a great family. A great group of kids to coach in Little League.

Marketers can be thankful, too. Sure, it's a thankless job a lot of the time, but there is a lot to be thankful for as a marketer. We think so. Hence, here are five things we think marketers should be thankful for:

Less Can Be More for Email Marketing

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Did you ever know someone who was over keen? Who didn’t respect your space? Maybe they had something valid to say, but in the end you just had too much and tried to avoid them somehow?

As marketers, we have to be careful not to fall into this category with our email campaigns. It’s a fine line between staying top of mind with your reader and, well, bugging them. Quite simply if you “blast” them with too many newsletters, your image will suffer and eventually they’ll probably either unsubscribe or hit spam.

Pinterest Boosts Offerings for Marketing Tech Firms

Continuing its effort to turn its platform into a revenue generating service, Pinterest is enhancing its API platform to give marketing companies more insight. 

TechCrunch reported today that Pinterest is preparing to announce a new initiative that will allow businesses to gain a better understanding of Pinterest trends, along with the improved API platform. The new service is currently offered to a limited number of marketing technology firms, including Salesforce, HootSuite, Spredfast, Percolate, Piqora, Curalate and Tailwind.

The API is Pinterest's first effort to allow third parties to build over its services. The company will continue to offer its free analytics service.

By giving companies a more comprehensive understanding of Pinterest trends -- which images are most popular, which are driving the most traffic and which have been shared, or "repinned," the most -- Pinterest thinks companies could design more effective marketing campaigns and facilitate greater customer engagement.

Want Subscribers? Recognize Who Owns the Channel

2014-23-May-Social-Channels.jpgAccording to a recent study from EdgeRank Checker that analyzed 50,000 posts from 1,000 brand Facebook pages, Facebook’s organic reach has been on the steady decline over the past two years. Marketers should realize that this decline is not only natural, but unavoidable. While user growth -- the goal of every social network -- will increase the amount of social status updates, the total amount of time people have to view this content will not.

To remain successful, marketers have to understand the implications of social media data ownership and monetization. Brands have spent a lot of money building their "likes" so they could harness Facebook as a channel within an overall marketing efforts.

Long Live the Marketing Funnel

2014-23-May-Marketing-Funnel.jpgContrary to what you might have heard, rumors about the marketing funnel’s demise are greatly exaggerated.

The funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a variety of shapes and sizes and colors -- with different twists and turns. Despite this variety, few marketers really leverage this powerful model.

Remaking Marketing With Remarketing

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In the post Making the Most of Dynamic Tag Managers, I shared how tag managers address dynamic campaigns, a refining element for better analytics. One benefit from that refinement is enabling a better response to website visitor segments that can appear.

Certainly one segment that appears is the casual customer who browses a number of websites. That customer needs a reminder of why your site is worth a conversion — a purchase, a download or what action that you are undertaking.

The usual string around the finger is digital advertising. But the best string to use is a remarketing campaign.

By using remarketing features in Google Analytics, you can reinvigorate paid search campaigns and cross-device strategy.

This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

SAP Adds Marketing Muscles
SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set?

Stormy B2B Selling
Anyone looking to sell IT technology B2B has it pretty hard these days

Mobile Enterprise Like Rome
While important strides are being made, we are still years away from realizing the full potential of the mobile enterprise.

Collaboration ROI Fool's Gold
Collaboration ROI miners who dig for fool’s gold and find it think they have hit the jackpot — only to find out later that it is worth nothing

Beware the Windows RAT
The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. 

Big Gains for Big Data
Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use.

The Definitive Guide to Content Migration (download free)
Intel migrated 300,000 web pages in only 8 weeks by automating their content migration.
Learn how they did it

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Busted: 5 Common Myths Of Customer Service

2014-22-May-Big-Fella.jpgThere are dozens of misconceptions about working in customer service commonly assumed by businesses. Whether a fresh young start-up or established conglomerate, mistakes like limited thinking or an overemphasis on one particular aspect of a customer strategy has the potential to weaken a business from the inside. And it’s amazing how many companies continue to make the same mistakes, resting on the appeal of their renowned brand name whilst they fail to address gaps in their service structure.

Go Digital - In 6 Easy Steps

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Finally, someone has stood up and said it. Digital business is not about IT,  applications, software, the cloud or even — as much as it pains us to say it — information management.

Digital business is a mindset. A different way of thinking about business. It includes all the above elements, but it is more than the sum of those parts. According to new research from Gartner, digital business is the new enterprise lingua franca, with digital expertise spread across the entire organization.

NICE Systems Wants to Hear Your Voice

Sometimes, proving who you are can be difficult. To make phone authentication easier, customer interaction management provider NICE Systems has unveiled its real-time authentication solution that requires only your voice.

The system's Seamless Passive Enrollment process creates a voice print from previous callings, so that users do not have to set up their own voice profiles.

"If a customer has called before, they can be automatically authenticated using their voice the very next time they call," NICE Enterprise Group Yochai Rozenblat said in a statement.

TechValidate Integrates With Oracle Eloqua Marketing Cloud

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TechValidate believes it has a solution that integrates seamlessly with one of the industry's big players in the marketing software cloud space.

The Emeryville, Calif., provider, led by CEO Brad O'Neill (pictured left), announced this week its integration with Oracle Eloqua Marketing Cloud.

It will help B2B marketers automate, they say, the process of creating marketing content with a drag-and-drop from their TechValidate library directly into Eloqua campaigns.

"For the first time ever, there will be a totally seamless way for B2B marketers to find highly-targeted customer evidence and get it in the hands of segmented customers and prospects," TechValidate claimed in their product pitch to CMSWire.

The Marketing Cloud Battleground Isn't Quite Set

customer experience, Is the Marketing Cloud Battleground Not Quite Set?

It’s SAP’s turn to go fishing for marketing software.

“SAP really needs to step it up on the marketing side of things,” Ian Michiels, principal and CEO of Pleasanton, Calif.-based Gleanster Research, told CMSWire yesterday as SAP announced it acquired behavioral marketing cloud provider SeeWhy

“Both Adobe and Oracle have extremely compelling stories to tell, but they are largely just stories,” Michiels added. “Only a handful of clients, if any, are using comprehensive suite offerings."

SDL Boosts CX Cloud Offering with SDL Web

SDL says it has something better than "personalization" for marketers.

Calling it "context brokering," SDL says it now has the capabilities within its Customer Experience Cloud (CXC) offering to help businesses provide personal and contextualized interactive brand experiences for customers across all channels and devices. It does through its next release of SDL Web, the Web pillar of the CXC.

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