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Web Experience News & Analysis

PaperG's Victor Wong: Save Time, Cut Costs with Programmatic Creative

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Victor Wong wants to make “designing for ads an easier experience.” And as co-founder and CEO of PaperG, a San Francisco, Calif.-based advertising technology company, that's exactly what he is trying to do.

Wong founded PaperG in New York City about six years ago — before the term “programmatic” had even been coined to describe the space the company now occupies. The now 60-person team began with very little capital and fairly simple mission: to reduce “creative friction.”

Wait. What "creative friction"?

“We tried to help print advertisers and publishers transition to digital. We saw ourselves as part of the generation that was going to make paper into a digital medium. There was — and remains — huge creative friction when trying to transform content that is paper based into digital content or creative,” he said.

Over time, the company's focus has shifted. As more content has become digital, PaperG has tried to turn itself into the “Ikea” of the ad world. “We are trying to make high-end design accessible and affordable to everyone, to find out what works for some people and then apply it to everyone,” he said.

Content Marketing Fuels Pipeline Growth

Marketing automation has changed business as we know it. In the last decade, it has elevated the role of the CMO, helping marketing to be more productive and measurable through email and nurturing programs, scoring and reporting. Your marketing team more effectively manages all of your company’s contacts so they turn into customers more efficiently.

But how do you more efficiently engage new buyers? Turns out marketing automation has improved marketing, but it’s not the end-all, be-all of marketing optimization. There’s still a massive group of potential buyers who are not addressed by marketing automation alone -- those who have no idea your company or product exists.

Is AI the Missing Piece of Your Marketing Automation?

Are you still using autoresponse elements in your email marketing? It's time to stop, according to new research from  a provider of artificial intelligence-driven lead interaction management.

While Foster City, California-based AVA.ai (AVA stands for Automated Virtual Assistant) agrees autoresponders are good for select chores, such as letting buyers know their e-commerce order has been received, they are past due for retirement for more personalized responses. Not exactly surprising, since AVA.ai has just released a cloud-based, lead-interaction management software solution that utilizes artificial intelligence (AI).

Tradeoff Between Control and Simplicity

At the crux of many management decisions today is the tradeoff between control and simplicity.

World Cup Website Hacked: Is Yours Vulnerable, Too?

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Hacktivists have delivered on their promise to take down Brazil’s official World Cup website, effectively disrupting this year’s competition and adding significant weight to their ongoing global threats to use of computers and computer networks to promote political ends,

This is no surprise, according to Incapsula, a cloud-based website security and performance service. Last week, Incapsula Co-founder and Chief Business Officer Marc Gaffan warned the FIFA site was at risk in the wake of two other incidents.

On June 11, feedly announced it was under attack by a distributed denial-of-service (DDoS) attack refusing to pay the ransom demanded. At the same time, Evernote announced it too had been struck by a DDoS attack.

3 Brand Asset Secrets from HBO's Game of Thrones

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The dragons are chained, The Hound is dying, Jon Snow is back in Castle Black and Tyrion Lannister is on a ship to parts unknown. If you watch the hit HBO series Game of Thrones, then you understand.

Last Sunday's season four finale was watched by 7.1 million viewers — and broke illegal download records.

With the next episode months away, we thought we'd give fans a Game of Thrones fix: three brand asset secrets from the fantasy drama TV series.

This Week: Working During the World Cup + Launching SharePoint

Marketing Automation Done Right
Marketing automation has shown that it can be a smart tool — when done right

My Analytics Beat Yours
IBM claims its customer experience analytics top Google's and Adobe's.

Working During the World Cup
We deliver five ways to keep your employees productive during a major sporting event.

Kick Start SharePoint Implementation 
If you wait too long to deliver something, users get impatient and the project loses momentum.

Why ECM is Alive and Well
To talk about enterprise content management as dead or dying is just plain silly.

Inside Box's Streem Play
Streem can help Box be the place where you store, access and sync all your content. 

Evaluating DAM Needs and Vendors
How to be an Informed Buyer
Learn More

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Microsoft, Google Yield to Pressure to Improve Phone Security

Microsoft and Google will incorporate a kill switch into the next version of Windows-based and Android smartphones. The feature, which is already featured on Apple's iPhone 5, allows users to remotely wipe all data and information on the device in the event of theft.

At a press conference yesterday, New York State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascón announced they had reached agreements with both companies to include the feature in the next iteration of their respective operating systems.

Transforming Connections in an Age of Digital Change

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The goal of marketing still revolves around accelerating new and repeat sales. But the means to that end has shifted over the past few years.

This fundamental shift can be tied, in part, to digital innovation. However, it’s not just about technology. It’s about the lifestyle shift and what could be considered a "workstyle" shift, which I define as a person’s expectations and preferences in how they work and engage with a company.

How can companies transform the ways they engage with customers and partners and connect to their existing marketing automation systems? Here are three significant points to consider.

What Comes After Authenticity?

Don't look now, but authenticity has a target on its back (and it's not the first time either). Those practitioners in the user experience, marketing and customer experience domains at the forefront of their craft have moved on and they're not sitting around waiting for you to catch up.

Every ethic and virtue has their days in the sun. Despite the wholesome goodness in any virtue, however, those days are finite and numbered. I don’t mean that the virtue will disappear entirely. I do mean that the virtue will recede from the limelight as society becomes conscious to the flaws in the virtue as another ethic that speaks to those flaws steps forward. As nothing in our universe is perfect, this goes on ad-infinitum and quite often circles back on itself. This is the cycle of virtues and we are all witnessing the waning days of authenticity.

Hit the Digital Accelerator: 5 Reasons You Must Go Digital Now

2014-19-June-Skid.jpgDigital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new digital or data-based lines of business. These kinds of experiences are no longer just conveniences. They are becoming the de facto standard, and have created strong impetus for businesses who haven’t done so already to start on the path to digital transformation. These five key trends are making digital transformation an imperative for businesses today.

Context Defines the Future User Experience

2014-19-June-You-Are-Here-2.jpg"The better we know our customer, the more effectively we can market to them." This has been true since cavemen traded animal skins for berries. But it was with the advent of the Internet that marketers suddenly had the tools to truly understand their consumers in real time. First it was websites and email marketing, followed by social media marketing. More recently, marketers have turned to inbound marketing, in which they gently "prod" customers with valued content, until the customer signals they are ready to engage.

Now there’s "context marketing." Context marketing, in the words of one marketing firm, “uses technology to glean insight on the person behind your persona, and deliver customized messages in a way that most appeals to that individual.” But what do we mean by context?

Marketing Automation Tweet Jam: Meet the Experts #CXMChat

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The role of the modern digital marketer is not an easy one. Every day, another program, process or product is thrown their way claiming to be the one solution that will make or break their marketing strategy. As marketing automation continues to evolve, will providing customers with a positive experience become easier in the near future? What's preventing everyone from jumping on the marketing automation bandwagon? Find out at this Thursday during this month's Tweet Jam!

How Much Is Your Data Worth?

2014-19-June-Froggy-Love.jpgIn today’s age of information, data is currency. Information about our preferences, habits and everything in our life is a valuable commodity for companies trying to learn more about us in order to make us their customer. The value of our personal data seems to rise every day.

If our personal data is valuable, shouldn’t we guard our privacy more closely? If we are giving away information for free, how much are we getting in return? Data for services is the business model for both Google and Facebook. They provide you a free service and in return, they mine your data to drive advertising revenue. The question people don’t seem to be asking is this, “Is the average consumer aware of the value of their information to make an informed decision?”

How Marketers Can Get a Better Handle on Data

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Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

The result is an overwhelming number of options for measuring how well digital media such as websites, social media and apps serve customer needs. But marketers can get a better handle around all this data by understanding data structure.

How can marketers do that? The solution starts with a light overview of HTML and object oriented programming protocols, which specify data type and format.

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