HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience News & Analysis

4 Ways Marketers Can Move Mobile Advertising Forward

2015-29-january-mobile-mobile.jpg

On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular.

The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same vision for the future of mobile advertising, no such agreement exists regarding how to achieve that vision.

Think Only Marketing Owns Customer Experience? Think Again

2015-29-January-Not-Responsible.jpg

Customer experience management usually lands in the laps of the marketing team. After all, they’re the ones who are responsible for fostering the relationship between the brand and the customer.

The idea that customer experience is exclusively a marketing problem is a little shortsighted for any business. For the multichannel retailer, it’s flat out incorrect.

Survey: Marketers Will Be Revenue Generators in 3 to 5 Years

We said last summer marketers are a paranoid bunch. Will I go extinct? Does my work even matter?

We think a lot of that holds true today. 

It's all going to change, though. Marketers in the next three to five years will matter -- even to their organization's bottom line.

In a survey of nearly 500 marketers and CMOs conducted by Economist Intelligence Unit and Marketo, four of five marketers said their companies will classify the marketing function as a revenue driver.

That's a good thing considering right now more than 68 percent of marketers feel that the rest of their company views their department as little more than a cost center.

"We feel the rise of the marketer is echoing our marketing-first world," said Sanjay Dholakia, chief marketing officer for San Mateo, Calif-based Marketo, a marketing automation provider. "And 75 percent of marketers see themselves in the next three to five years as the owner of the customer journey and customer engagement over their lifecycle. That really speaks to notion of transformation in marketing and the rise of the marketer."

Can Advertisers Reconnect With Cord Cutters?

Advertisers are struggling to reconnect with cord cutters — people who have abandoned cable and broadcast television in favor of online streaming services.

While TV advertising is in no real danger of going bust any time soon,  a new report shows that Internet ad revenues now surpass those of broadcast TV.

As a result, it's become more challenging to get advertisements in front of over-the-top (OTT) content viewers who have shifted to the screens of mobile devices. OTT refers to delivery of audio, video and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.

But Rick Miller, vice president of customer insights at Networked Insights, said this shift also presents opportunities for advertisers who can align their TV media buys with the right online programming faster than their competitors. “We expect the profile of the 'typical' OTT viewer to change a lot as the segment matures, but today these consumers have distinct habits,” he said.

Who Wins, Loses in Ektron-EPiServer Web CMS Merger?

2015-29-January-perspective.png

The merger between Ektron and EPiServer announced Tuesday forms a tech alliance that could compete with web content management system giants like Adobe and Sitecore, according to industry analysts.

Or, as one analyst said, it could be "another venture capitalist effort to milk software license maintenance revenues out of an ailing vendor."

"It’s not the first time we’ve seen a struggling software vendor taking a private equity bailout," Boston-based Nucleus Research Vice President Rebecca Wettemann told CMSWire after Accel-KKR bought Nashua, N.H.-based Ektron last month.

Days later, the investment firm bought Stockholm-based EPiServer. This week, it confirmed reports it was merging the entities.

Ektron customers "at least have a clearer view of where the company actually stands," Wettemann said, adding that the first 90 days will be critical to both customer bases as the new executive team lays out its strategy.

Rev Up Your Content and Mobile Customer Experiences

2015-28-January-Speed.jpg

Congratulations. Your organization is moving down the digital transformation road with content and mobile strategies. There’s no turning back.

But are you exceeding audience expectations with a variety of digital, human and hybrid touches? If you’re unsure, your organization’s content engine -- or a more advanced stage known as a Culture of Content (CoC) -- might need oil or an overhaul.

How to Story-Sell without Annoying Your Customers

2015-28-January-Elmo.jpg

Creating online experiences that are content-rich as well as easy to transact have become a holy grail for marketers and merchandisers alike.

Apple Profits Pop With iPhone 6 Sales at Home and Abroad

2015-28-january-apple.jpg

Apple isn't breaking a sweat over slipping iPad sales: iPhone sales are making up the difference.

In fact, it sold 74.5 million iPhones in the past quarter, some 12 million more than predicted. And that helped generate the largest profit in Apple corporate history: $18 billion on revenues of $74.6 billion.

Apple's cash pile is now $178 billion, which means that if it was in the right frame of mind, it could buy IBM ... although IBM actually isn’t all that appetizing.

Managing Digital Experiences with DNN's New Evoq 8

With today’s release of Evoq 8, the latest iteration of DNN’s web content management suite, digital marketers will find it easier to personalize their site content, view and act on real-time visitor stats, and access cloud-hosted digital assets from anywhere, the company claims.

“From a marketing solutions perspective, on the one hand are traditional web CMS for content publishing and on the other hand, there are now more nascent solutions from young companies rooted in predictive analytics, personalization, and content marketing,” said Navin Nagiah, CEO and president of DNN, in a press release.

“Marketers are desperate to bridge that gap. With Evoq 8, we will be one of the few companies to straddle both worlds and deliver measurable ROI to customers.”

The Value Exchange Equation is Shifting

2015-27-January-Trading-Post.jpg

Marketers are hungry for customer data. Every piece of information about a customer and their interactions with a brand helps marketers create complete customer profiles and guide the ultimate strategy behind the sell. From methodically timing each touchpoint with a potential lead, to personalizing digital content on a website to show each unique visitor what they’d most like to see, the link between data and marketing decisions is undeniable.

But this data isn't always readily available, and customers are hesitant to provide brands with the personal information needed to create this free exchange of profiling and personalizing. The reason is simple -- customers don’t see the value in sharing data.

If You Build an Online Community, Will They Come?

2015-27-January-Cat-Birdhouse.jpg"If you build it, they will come." This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.

A Slimmer SDL Takes on the CXM Gorillas

Thumbnail image for 2015-26-January-Four Parts.jpg

Sometimes less is more, as SDL claimed yesterday when it chopped its customer experience (CX) suite down to four parts from seven while boasting it now has the only global-ready CX suite.

SDL's Customer Experience Cloud V2.0 consists of Digital Experience, Knowledge Center, Customer Analytics and Language.

The strategy, which was first reported by CMS Wire in mid-November, plays off SDL's products in language to distinguish the US- and UK-based firm from bigger competitors on both sides of the Atlantic.

Told You So: Ektron is Merging with EPiServer

2015-27-january-merge.jpg

Accel-KKR, the private equity firm that closed 2014 by buying Stockholm-based EPiServer and Nashua, N.H.-based Ektron, today confirmed what CMSWire reported more than seven weeks ago.

It's combining the two web content management systems (CMS) under the EPiServer name to "create the most complete digital experience platform in the cloud."

The news came at the exact time winter storm Juno was pummeling Ektron's New England headquarters — an irony not lost on former employee Fred Bals. Bals, who left Ektron in November after five years as manager of its customer advocacy and media relations programs, said simply, "One natural disaster deserves another."

But not everyone was as pessimistic. Ed Rogers, who joined Ektron shortly after his brother Bill founded the company in 1998, said it was potentially positive news. Rogers, who was fired in 2011 and went on to launch Akumina, told CMSWire, "New leadership signals a cultural change. I'm hopeful the new team will put the customer first, something that should be good for Ektron clients."

Fred Seibert: Ignore Anyone Who Calls Your Idea Crazy

Thumbnail image for Connecting with Bill Sobel

Fred Seibert likes to say that he's lived three FIVE lives … so far, anyway. He's been a cable TV pioneer, an ad agency owner, a TV and feature film cartoon producer, and, most recently, an Internet network executive. Oh, wait. We forgot "Jazz Cat" — a title he earned in the 1970s as the founder and head of Oblivion Records, a blues and jazz label.

In short, Seibert defines the title serial media entrepreneur. He was the first creative director of MTV, joining the parent company (then called Warner-Amex Satellite Entertainment Company) in May 1980. And he was the last president of Hanna-Barbera Cartoons.

One of his companies, Frederator Networks, is a leading independent online media start-up and cartoon production company. Another, Frederator Books, makes digital books for kids.

He's also the founder of multiple companies, including Channel Frederator, one of the first online animation networks, Next New Networks (acquired by YouTube) and Cartoon Hangover, the home of Bravest Warriors and Bee & PuppyCat (the largest animation Kickstarter in history). He's on the board of directors of Sawhorse Media and was the first investor in Tumblr.

But there is much more to Fred Seibert.

Turn Touch Points into Trust Points

2015-26-January-Touch.jpg

The bar gets raised in the retail world every year. Research from Statista indicates that retail e-commerce sales figures in the United States during the 2014 holiday shopping season reached $53.3 billion -- that’s billion with a capital B.

It used to be enough to sell good products, maybe have a website that describes them and a good customer service center. But these days, you don’t really succeed unless you do all that plus reach people on a variety of devices including smartphones and tablets, and get them to sing your praises on a slew of social media sites.

Displaying 211-225 of 4117 results

< Previous 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next >