Web Experience News & Articles

PaperShare, a real-time web publishing company has announced its moved out of beta and is publicly releasing its cloud-based, real-time publishing engine.

Marketing automation vendor Marketo previewed an upcoming Hootsuite integration and its Marketing Financial Management suite at its annual summit this week.

Marketing collaboration platform SHIFT, has introduced the SHIFT Open Marketing Cloud, a suite of marketing applications designed to give enterprise users a platform of tools in which to create and launch marketing campaigns.

Be they grassroots or company owned, customer communities play an important role in customer experience strategy. Listen in this Thursday, April 11, as we host a Google Hangout to discuss these important customer connections.

Four out of every ten customers would rather experience a trip to their Department of Motor Vehicles than contact customer care. With all due respect to your local DMV, that’s a sobering reflection of the state of customer service, but only one of many in a new survey sponsored by Aspect Software, a customer interaction management vendor. 

Got negative reviews? Think that you have them under control? Zendesk has released results from a recent study, which reveals the negative impact that the rise in social media and web review sites, like Yelp, have on a business' bottom line. 

There’s a new Elvis stepping onto the stage. This week, multi-channel publishing vendor WoodWing released version 4.0 of its Elvis digital asset management (DAM) system, featuring an enhanced integration with the editorial management application, Content Station, in the company’s Enterprise publishing solution.

Is it the destiny of digital asset management to disappear? According to DAM vendor NetXposure, keeping DAM hidden, even as it becomes an uber-system, works out just fine for many clients.

The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive.

The Little Britain skit in which the computer so hilariously says “no” to situations that couldn’t possibly be real is a hoot to watch. But it’s not so different from something you might experience every day on Google and not even know it.

Enterprise cloud technology provider Salesforce is introducing Salesforce Platform Mobile Services, aimed at easing the process of developing mobile apps in the Salesforce environment.

Brainshark today introduced its Sales Enablement Product Suite and Brainshark Sales Enablement Portal to increase productivity and efficiencies in sales operations.

Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?”  

The past few years have been good for community managers. Community managers have been able to transform themselves into company listeners, social enablers and company customer service liaisons. But the community manager has a growth problem -- in that there hasn’t been anything for the community manager to aspire to -- no corporate ladder to climb. Until now. Introducing the Community Director. 

Is a 5-inch smartphone not enough for you? Do you have linebacker-sized hands that need more screen space, but can't be bothered with a mobile-enabled proper tablet? Another new off-shoot of the Galaxy range is coming from Samsung to answer this particular niche in the market.