HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience News & Analysis

Content Strategies Built for Revenue

Content Strategies Built for RevenueIt’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything.

But as we look at marketing -- and how the use of content plays into that -- one of the drivers we have to examine is changing the way we think of success. Rather than looking at “more engagement” -- whether it be “visitors,” “likes” or “followers” -- we should start to examine how content can be tied together to generate revenue.

Siteworx Report: Retailers Missing Opportunity in Mobile Point-of-Sale

More than half of US shoppers used their tablets to research holiday purchases, but desktops and laptops are still the top choice for actual shopping. Those are among the takeaways in the annual State of Mobile Features and Functionality 2014 report by digital experience agency Siteworx.

Web Quality Management Meets Digital Governance in Acquisition

Web Quality Management Meets Digital Governance in ActiveStandards' WelchmanPierpoint BuyMore than one year after a rebranding strategy, Web Quality Management (WQM) provider ActiveStandards of London has scooped up an enterprise digital governance consultancy.

Today it announced in a blog post it acquired Baltimore-based WelchmanPierpoint and will tap its founding partner, Lisa Welchman, to head the new professional services division as President of Enterprise Digital Governance Solutions.

The Next Step in Internet Evolution: The Internet of Things

evolution.jpg

The Internet of Things is a natural next step for the Internet, and is being driven largely by improvements and adaptation of existing technology. 

Content Marketing and CRM: How Shared Content Can Shape Customer Relationships

Content and CRM: How the Content You Share Can Shape Customer RelationshipsThe content you share with customers and potential customers makes an enormous difference in the way prospects see your business and the degree of confidence and trust they have in you, both before and after the sale. The cynics say CRM is about feeding the sales machine, and while this is important, it really sets the stage for what CRM’s really good for --  building relationships and extending the customer lifecycle. Nothing helps in doing this better than sharing knowledge that helps your customers succeed.

IBM Launches New Global Customer Experience Consultancy #IBMConnect

customer experience, IBM Launches New Global Customer Experience Consultancy #IBMConnect

Connecting on a global scale today for Boston Children's Hospital means thousands of stakeholders leveraging IBM's digital global platform — OPENPediatrics — to communicate, collaborate, innovate and share research about their pediatric care.

"Nothing breaks down borders better than caring for critically ill children," physician Jeffrey Burns, Chief of Critical Care at Boston Children's Hospital, told the audience this morning at IBM Connect in Orlando, Fla.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

Convenience vs. Security: Is There a Collision Coming (and Should We Care)?

Convenience vs. Security: Is There a Collision Coming (and Should We Care)?In the growing wave of security concerns spawned by the slow staccato of major information breaches --Target, Neiman Marcus and several others unnamed at this writing are only the latest -- there is another factor, largely ignored but of equal importance and perhaps even greater intractability.

That factor is convenience and our romance with it in virtually every part of our lives. 

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

e-commerce two.jpg

Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

How Will the Internet of Things Reach its Potential?

RFID.jpgKevin Ashton coined the term “Internet of Things” [IoT] in 1999. He built the concept primarily on his experience and expectations for Radio Frequency Identification [RFID] adoption. Since then, the IoT concept has grown to encompass any device that uses any type of Internet connectivity. Let's take a look at some of the myths surrounding the IoT and take a look at why it may never reach its potential.

With Customer Experience in the Cloud, SDL Envisions Strong 2014

Fluffy clouds.jpg

Customer experience. No bigger buzzwords exist today for digital marketers.

And as we saw last week in Amith Parameshwara's  6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.

SDL is the latest provider to move toward a complete customer experience offering.

Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIs

Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIsAfter giving a presentation recently on epic customer experiences, I was asked, “If customer experience is so critical, why do so many companies still suck at it?” Though lighthearted, I think the question deserves serious attention. That’s why I’m kicking off a three part series on the key obstacles that hinder companies from delivering the experiences customers want.

All Content Must Prove Value

helpfulcontent.jpgSome believe that because they are not involved in commercial websites they don’t have to prove value. That’s not true. 

Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD

community manager.jpg

Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day.

Just don't say, "Thanks for tweeting and posting to Facebook all day." The job goes way beyond posting updates, engaging with fans and handling customer service issues.

"A community manager is the person within an organization why knows how to get people to do stuff without telling them what to do," explained Rachel Happe, a principal and co-founder of The Community Roundtable. Think about that for even a moment, and you'll likely agree that a job as a community manager is complex indeed.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

e-commerce image.jpg

With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

Displaying 271-285 of 3064 results

< Previous 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Next >