Email is the best marketing channel. So why not exploit it?
That's PostUp's thinking -- and today it announces an integration company officials claim will work better than anything else.
The email marketing provider has partnered with an email data platform to help its clients manage campaigns, optimize deliverability and analyze results within a single UI "with no technical effort."
Austin, Texas-based PostUp joins the Return Path partner program to bring its clients capabilities that include seed testing, render previews and device detection.
Officials at PostUp called email the "highest ROI of any digital channel."
They said their platform is designed for high volume senders and particularly suited to enterprise publishing, media and entertainment companies.
Keith Sibson, vice president of product and marketing at PostUp, told CMSWire Return Path is a great fit because it is the "undisputed leader in email deliverability tools and intelligence," a fact Yesmail may dispute. He further claimed PostUp is the first Email Services Provider (ESP) to offer a "comprehensive integration of the Return Path tool set, fully baked into the email platform."