Web Experience News & Articles

Think video is the defacto form of communication on the Web? You're not alone.  The explosion of online video has inundated the Web in much the same way documents once resulted in information overload. Video is, in a sense, the new document.

According to a new report from Adobe there few areas where marketers should use a mix of online and offline marketing when trying to create a successful marketing and engagement strategy.

Mobile carriers the world over have a fight on their hands if they want to keep up with customer demand, an Accenture report has found, and they’ll need to provide better technology and more products to keep up.

For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.

Assuming you were busy adding hashtags to your Facebook posts or checking out your Tweets’ analytics on Twitter, you may have missed some of the other social media-related news this week.

As you may have seen, Twitter is opening up its analytics.  

From OpenText's website: using WEM to target a specific audience.

It’s not about digital products anymore; it’s about ecosystems. Building on the ecosystem of its latest Web Experience Management solution, unveiled earlier this week, OpenText is now enlarging its partner network to help provide complementary capabilities. 

Ektron's visualization of its Managed Cloud, from its website.

Web CMS and customer experience management provider Ektron is ready to boost its global sales/marketing programs and its mobile/cloud offerings, thanks to a new infusion of outside investment. This round of financing, the third in the company’s 15-year history, brings the total outside funding to US$ 4.5 million. 

SDL has developed a global CXM strategy, will slowly transition to a Sass model for some products, and work harder to build up partner relationships, SDL CEO Mark Lancaster said at the SDL Innovate conference this week.

The categorization of social media posts through hashtags continues as Facebook announced today that they have adopted the feature to improve public conversation across the social network.

From the Lyris/EIU report, Mind the Marketing Gap

Digital marketers know what consumers want, right? Not according to a new report from data-driven marketing provider Lyris, which found that marketers are not effectively using Big Data to correct their misunderstandings. But the report also raises some questions about its own conclusions, resulting in a disclaimer by the survey-taker. 

Dropbox search results in Widen Media Collective's new version 6.4

Widen’s version 6.4 of its cloud-based Media Collective digital asset management software is out, and it features integration with fellow cloud occupant Dropbox. 

Brand management software and DAM provider, Brandworkz has released version 5.1.2 of its software which now boasts improved speed and functionality.

More digital marketing news from HP Discover is the last big piece of release news today. This time it comes in the shape of a major upgrade to the Autonomy content management system TeamSite that will offer marketers advanced capabilities in customer experience management (CXM) and multi-channel digital marketing. 

While there has been a number of releases already out of Discover, one that is really going to create a stir both inside and outside HP is the new Autonomy Marketing Cloud, which was just made public this afternoon.