HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience News & Analysis

5 Ways to Get Personal with Real Time Marketing Tools

2014-12-September-Nose.jpgDigital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences -- whether online or in a retail outlet.

Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.

The Consumer Journey: Content as Compass

2014-12-September-Blindfold.jpgContent marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not enough has been said about how well you understand the consumer compass -- a specific interest combined with level of intent. Only then can you determine what content to serve, how to serve it and when.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

5 Things Salesforce Users Should Know About Malware Attack

2014-11-September-crocs-fighting.jpg

The malware is coming! The malware is coming!

Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute.

We reported this week that CRM giant Salesforce warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

The questions now are: What can Salesforce users do, and what should they know? CMSWire caught up with Zulfikar Ramzan, chief technology officer for San Jose, Calif.-based Elastica, to discuss.

Provenir-KBM Promise Real Time Customer Engagement

This customer engagement thing continues to catch on.

Boston-based Provenir and KBM Group, out of Richardson, Texas, have entered into a partnership that company executives say will boost KBM's IMPACT 360 Consumer Engagement Platform (CEP). 

Provenir helps agencies make the "transformation" toward digital engagement by engaging consumers one at a time to "quickly dream up creative experiences and put them into action," according to Jeff Nicholson, vice president of marketing at Provenir.

It's all about "customer journeys" today where as in the "old days" it was "campaigns," he added.

"Today it's what kind of experience do we want our consumers to feel," Nicholson told CMSWire. "How should it feel as they interact with your brand on your mobile site? How should that connect with their experience in-store?"

Customer-Centric Content Journeys: Your Duct Tape Is Showing

2014-10-September-Quick-Fix.jpgGetting the right content to the right person at the right time was first evangelized by the programmatic ad buying platforms. It was a vision that stemmed directly from a doe-eyed interpretation of their capabilities.

Now content marketers have latched on to the same philosophy, without fully appreciating an important distinction: Content marketing, unlike ad buying, generally assumes an active and intelligent customer who wants to educate him or herself (not simply a target for the right sales reminder at the right time).

WCM: Pick for the Process Instead of the Project

2014-10-September-Choice.jpgWeb content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one thing that's clear is that the amount of content, along with the number of tools producing it, has increased significantly.

The Future is Bright for the Mobile App Industry [Infographic]

Yesterday we shared Gartner's list of the top mobile application developers. The list ranks the providers Gartner feels are best at enabling IT developers to create mobile applications for customers, partners and employees.

But what, you may be wondering, does the future hold for mobile app development? Relax — we've got you covered. Or actually, our friends at the University of Alabama at Birmingham (UAB) Collat School of Business have you covered.

The team there just created an infographic that explains trends in mobile app development.

A Look at the Top of Gartner's Mobile App Development World

2014-9-september-climb-to-the-top.jpg

Customers want mobile apps. And providers are answering.

Gartner has chosen the providers it feels are best at enabling IT developers to create mobile applications for customers, partners and employees. It announced them in its Magic Quadrant for Mobile Application Development Platforms released this month.

It tabbed SAP, IBM, Kony, Adobe, Appcelerator and Pegasystems as the leaders in the space, followed by "challengers" Salesforce and MicroStrategy.

The "niche players" field is large: Apple, Microsoft, Google, Oracle, DSI, Motorola Solutions, Embarcadero, Verivo Software and ClickSoftware. Gartner also named Xamarin, Terelik and Sencha as "visionaries."

What's Behind Microsoft's MSN Portal Revamp?

2014-9-9 msn redesigned portal.jpgTwo decades after it launched MSN, Microsoft is applying its "mobile-first, cloud-first" direction to the MSN portal, which it claims has over 425 million users daily. The enhanced personalization capabilities will provide advertisers with a single place to buy space that can be synched across devices and audiences.

User Feedback: The Fuel Of The Experience Engine

2014-09-September-Suggestions.jpgUser feedback helps companies deliver the best products and services possible. Identifying needs, incorporating ideas and listening to customers questions are all ways to help solve problems and ensure development efforts remain focused on what really matters. By creating a conversational relationship, a company is able to better understand what it’s customers truly value.

Use Purpose-Driven Content to Create Buyer Experiences

2014-09-September-Buy-Now.jpgIt’s no secret that the information pools that buyers can tap are overflowing. It’s time, however, that we start looking at the customer buying process with a different perspective and begin focusing on purpose-driven content that creates distinguishing experiences for audiences.

Coveo Offers Free Search for Sitecore Customers #SYMNA

Sitecore clients got more than a bag full of tchotchkes at the company's conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore's 4,000 customers.

Officials of the Quebec City, Quebec-based Coveo said the free Sitecore edition will let companies "quickly configure and manage search experiences" on their websites. 

"Search is one of the most powerful drivers of visitor engagement and online conversions,” said JP Provencal, Coveo's senior vice president for alliances. The product will be available to customers by mid-October.

Forrester Names Best in Cross-Channel Campaign Management

digital marketing, Forrester Tabs Its Best for Cross-Channel Campaign Management

Forrester Research has tabbed its software leaders for cross-channel campaigns, and it isn't a spot match of rival Gartner's.

Adobe, Infor, RedPoint Global and SAS Institute lead the pack for Forrester in its Wave for Cross-Channel Campaign Management for the third quarter, and IBM, Teradata and SAP are "strong performers."

Forrester also reported that Pitney Bowes and SDL "contend on certain capabilities but lag overall."

In its own multi-channel industry report -- its Magic Quadrant in May -- Gartner picked Adobe, IBM, SAS, Teradata and Oracle as leaders in the research firm's latest multichannel campaign management (MCCM) analysis. 

Gartner also named SAP a challenger and rated Salesforce, Marketo and Sitecore as visionaries. For niche players, Gartner selected Experian, SDL, Infor, RedPoint Global, Selligent, Pitney Bowes and Zeta Interactive.

As companies "struggle to consistently communicate with their customers across channels," according to Forrester in its recent Wave, "they need improved abilities to connect inbound and outbound campaigns and make decisions in one channel based on intelligence in another."

Displaying 286-300 of 3809 results

< Previous 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Next >