Web Experience News & Articles

SFVision Technologies, a developer of  mobile apps for Salesforce, is releasing version 2 of its SFVision for Salesforce iOS/iPad app. The app is designed to simplify daily Salesforce tasks using the unique capabilities of mobile devices.

Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. 

Web content management provider, Ektron has announced Ektron 8.7, an updated version of its web content and digital experience management platform.

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

A new month and new upgrades from OpenText. This time it tackles the problem of large file transfers with the release today of version 7.2 of its Media Management offering, as well as the release of Portal for Media Management.

With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.

Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website.

Digital asset and font management provider Extensis released the latest version of its Portfolio Server DAM software today. Version 11 provides visual search results, customizable metadata fields, and drag and drop capabilities.

Are you a social media manager looking for ideas for topics you can post about online? Are you a content manager who is trying to simplify the process of creating, updating and publishing blog posts, while incorporating edits from contributors? Then look no further than Relaborate, a new content creation platform.
 

Automattic, the company behind WordPress.com and WordPress VIP, is adding social login via a partnership with Janrain.

Marketers face a new landscape where consumers are connected online all the time, through all available channels. Thus Adobe recommends they respond by adopting a “media mindset,” meaning shifting from one-way to collaborative, immersive, brand storytelling across all channels. 

When using video, marketers tend to use a one-size fits all model, an ineffective method that doesn't properly engage with customers when they're at different stages of the customer journey.

You’d think that organizing all of the world’s information would be a big enough workload to keep everyone at Google busy all of the time. But, apparently, the technology giant has decided that the world’s information includes April Fools’ jokes, and this year’s is a bumper crop.