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Web Experience News & Analysis

This Week: The Next $10B Digital Marketing Trend + Recipes for a Great Intranet

Responsys a Gap-Filler for Oracle?
One competitor of Oracle's certainly feels this way, and they and others shared their thoughts on what the $1.5 billion acquisition does for the marketing industry.

$10B a Year Marketing
Location-based marketing is coming to a store near you -- are your marketing departments diving in? What you need to know about this trending marketing practice.

Recipes for Intranet Success
Need inspiration? Chris Wright gives us his concise recipe for a perfect intranet. And we looked at how National Geographic built an outstanding intranet

Making the Most of SharePoint
In SharePoint, organizations must embrace changes required for success and move past the traditional roadblocks -- so here's how.  

Stop Ignoring Rogue IT
As Jeff Foxworthy would put it, “If you shared a company document with a colleague using a publicly-available document sharing service, you might just be rogue IT.”

Going After Dropbox in Enterprise
Dropbox wants to be the cloud solution enterprises turn to for online file sharing, but there’s a problem

Who Wins in Business Intelligence?
Forrester says these large enterprises are focusing their efforts on providing their workers with broad, scalable enterprise suites with BI embedded in ERP, customer relationship management (CRM) and financial software packages, as well as lightweight desktop self-service tools.

Forrester Report: Mobile App or Mobile Web?
Better understand both the business and IT implications of your mobile choice.
> Download the Report

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The Digital Economy Will be Built on Connections: Lessons from Davos

The Voice of the Customer Brought to You by the Internet of Things - Here's What We Learned at DavosIt’s no surprise that technology is shaping the world, but it’s changing our worldview too. And no, I’m not talking about Google glasses (or contact lenses).

Earlier this week five of the tech industry’s leading executives took the stage at the World Economic Forum in Davos, Switzerland. Their panel opened the conference whose theme was “Reshaping of the World: Consequences for Society, Politics and Business.”

Sound boring? Trust me, it wasn’t.

How to (Not) Alienate Your Customers and Damage Your Brand

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Not everyone says the right thing at the right time all the time. I learned the hard way at age 12 never to ask a woman directly if she’s pregnant. And I know the always-correct answer to the proverbial question, “Do these jeans make me look fat?”

But while painful, the consequence of the bone-headed statements in those situations is limited to me and perhaps one other person — ok, then maybe all of her friends too — but you get the point.

The stakes are quite different for a corporate executive or other high-profile individual who represents an organization. In those cases, it can be difficult to separate statements made on behalf of the organization from personal statements — which inevitably become part of the customer experience. And then what do you do?

Broken Bad: How One Company Plans to Fix Online Customer Experience

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When is the last time you did business on the web and came away thrilled by the experience?

OK, maybe thrilled is asking too much, how about with just a hint of the warm-fuzzies?

If you’re typical, the answer is “almost never.” And, yes, we’re being generous with the “almost.”
 

Digital Marketer eZanga Pushes Bitcoin into B2B Space

Bitcoin .jpgBitcoin is one of those things everyone seems to have heard about — but few people can define and even fewer understand how it works. But maybe it's time that you should learn.

More and more businesses are starting to accept the digital currency: from restaurants and  retailers to sports teams and casinos. Last November, Richard Branson announced Virgin Galactic would allow payments in Bitcoins.

Zynga began testing Bitcoin payments for games this month. And now eZanga.com, a search engine and digital marketing company, has opened the virtual vault, too. 

How Awesomeness Dies

awesome wave.jpgI once collaborated with a business leader on a team, and she really liked an idea I had. After a conversation about the idea, she asked how we could make it real "without killing the awesomeness." In that moment, with that question, I immediately knew how awesomeness dies.

Blue Collar Big Data: The Work Behind Big Data Analysis

Blue Collar Big Data: Did you see the article in the New York Times on January 5 about Pandora and big data? 

It's all about how Pandora serves you particular ads or predict what artists you’ll want to vote for based on your choice of songs. These are the types of articles that make marketer's hearts sing about the promise of big data.

CMSWire Tweet Jam: The Internet of Things and Customer Experience: Meet the Experts #CXMChat

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At this year's International CES, the Internet of Things (IoT) hit big, with predictions of a $19T value, new partnerships and acquisitions, and the introduction of a series of shiny new connected "things." In our first Tweet Jam of 2014 we'll be discussing the IoT, the changes it will bring to customer experience and the challenges involved in getting there. 

Marketing Software Selection: Find Your IT Champion

customer experience, Marketing Software Selection: Find Your IT Champion

The marketing technology landscape is crowded, for sure. 

But too crowded? That's a different question, said Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research.

"There are many, many different processes that are performed by the marketing organization," Wizdo told CMSWire. "These processes comprise many many different tasks. And, automation all of these processes and tasks will help marketers scale operations and drive consistent, quality execution, and results. So, it’s hard to say that there is too much automating technology out there."

CMSWire continues today its series examining ways to approach the thickly-settled marketing software vendor space. Yesterday, we discussed avoiding the vendor hype.

Remedies for 947 Marketing Software Vendor Headaches

customer experience, Remedies for 947 Marketing Software Vendor Headaches

So we know now the marketing technology landscape is jam-packed with 947 vendors. At least that.

Now as a digital marketer you have to figure out what to do with it. How do we weed out the pretenders from the contenders?

"Digital marketers must guard against getting seduced by the shiny new object," said analyst Richard Fouts, vice president at Gartner for Marketing Leaders. "While a new vendor’s approach might sound hugely exciting, you have to relax a bit and evaluate things, that while seem mundane, are hugely important."

Today, we start the first article in a short series examining ways to approach the thickly-settled marketing software vendor space.

Some Early Lessons Learned from the Internet of Things

earlylessons.jpgEverything goes better with Internet. Deep down, that’s probably what’s allowed the Internet of Things to transform from being a visionary concept to an integral part in the product plans of major manufacturers and service providers in less than three years. Over the last 20 years, we've all experienced the benefits of being able to shop online or obtain formerly difficult-to-obtain information with a few keystrokes.

With that experience in mind, it didn't take much of a conceptual jump to understand how connectivity and intelligence would enhance consumer products or commercial equipment. Companies aren't questioning why they need to integrate Internet capabilities, the question is how. 

So what works? 

Personalizing Customer Experience with Big Data

Personalizing Customer Experience with Big DataBack in 1991, I trained in a database marketing boot camp. I worked on American Express (AMEX), managing it’s Gold Card direct marketing efforts. AmEx, a leader in personalizing printed communications, had created its most successful program when it highlighted in direct mail pieces that someone was a “Member since XXXX.” Yes, membership had its privileges. But for American Express, this personalization triggered a lift.

5 Things You Need to Know About Location Based Marketing

asif khan.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked. But it's not something most people can do anymore.

Thanks to smartphones and a host of location based technologies, there's a good chance someone can pinpoint your location, give or take a few feet. For Asif Khan, that's not only a good thing: It's the key to virtually endless possibilities for retailers, advertisers, digital marketers and a host of related businesses.

How Does Lead Scoring REALLY Benefit Businesses? [Infographic]

How Does Lead Scoring REALLY Benefit Businesses? [Infographic]In their pitch for lead scoring, salespeople will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say. What benefits have they really gained? Which exceeded their expectations and which fell short?

My, How You've Grown: 20 Years of Digital Marketing

customer experience, Looking Back 20 Years on the Digital Marketing Industry

Scott Brinker’s marketing technology landscape report begs a question:

If the marketing software vendor market is 947-vendor deep, at least, what the heck was digital marketing like 20 years ago?

So we asked.

“We are now in what I call the second ‘digital decade'," said Forrester Research analyst David Cooperstein, vice president and research director.

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