Web Experience News & Articles

 Why shouldn’t users who frequently leave comments be able to share their profiles between sites? Discussion platform provider Disqus believes they should be able to, and is releasing a new feature called AudienceSync for that purpose.

Site visitors could always do with a little more content, right? But even if your site has lots of great articles, getting links to the right kind of stories can be problematic. So, Google will now feed appropriate content using recommendations from its social media service for mobile users.

A lot has been written about having a customer-centric approach, or placing the customer at the heart of your business rather than your product. However, unless you’re a strategist or marketing evangelist it can all start sounding like the "what came first, chicken or the egg?" brain teaser. The truth is it doesn’t have to be that complicated … 

Google has announced a new YouTube Analytics API which is designed to give more insight into viewer trends through “patterned data.”

To say that living without cash has been the stuff of legend would be an exaggeration … but only a slight one. And the reality may come sooner than we think.

From the VEI report on online events

If you’re attending online events more often, welcome to the club. A new survey finds that about two-thirds of online event producers say their attendance has increased, while only about 10 percent report lower online attendance.

Winning is at the heart of strategy. Strategy has its roots in military thinking and the art of war is the art of winning.

This week brought us some very interesting articles related to our month long theme on Customer Journeys. In the world of Social Business we took a look at social intranets and what the future holds for enterprise portals, while over in Information Management we learned the five things you should know before making the move to SharePoint Online.

It can’t be said often enough: the companies who use data the best will win the future. 

Consero Group LLC -- 2013 Customer Experience Data Survey.

The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.

Salesforce has purchased startup Clipboard, which provides a Web content clipping and social bookmarking service.  

Customer journeys are nothing new, but understanding the paths that customers take while interacting with your brand has become more complicated. How do organizations use customer journeys to improve the customer experience? Is customer journey mapping still possible with the proliferation of channels and access points available? Join us for this month's Tweet Jam to discuss these issues and more.

Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. 

For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider. 

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.”