HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience News & Analysis

3 Lessons from Marketo #mktgnation2014

2014-08-April-Mike Litt.jpgFace it. Between personalization, video, mobile and big data, it's not easy to keep up with all that's happening in digital marketing today.

To help, CMSWire dropped into three well-attended sessions at Marketo's Marketing Nation Summit in San Francisco today to find out what you need to know about video, real time personalization and user testing.

None fell into the category of rocket science, yet each drew 200 to 300 professional marketers who listened intently, then asked lots of questions. Here are some of the highlights.

Turn Your Smartphone into a Lean, Mean Marketing Machine

Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?

Apps: the 'Next Wave' of Digital Marketing #mktgnation14

Customers yearned for more app-like experiences.

That's when ion interactive saw the light for its cloud-based landing-page platform: the world is shifting from landing pages that gate content to marketing apps that are content.

Marketing apps are, in fact, "the next wave of digital marketing," ion interactive claims. It's why the Boca Raton, Fla., and Cambridge, Mass.-based provider today revises its platform for marketers to include tailored, responsive web marketing apps using a drag-and-drop creative studio without the programming requirements. It announced the news this morning at the Marketo Marketing Nation Summit in San Francisco.

Hackers Use Viral Videos to Attack B2B E-Commerce Site

2014-08-April-Peanut-and-Linus-by-Asa-Aarons.jpg

You probably never thought about kittens, zombies and porn in the same breath — and the imagery gets even weirder if you throw the words "B2B e-commerce" into the mix.

But everything is possible on the Internet: even a distributed denial-of-service (DDoS) attack that employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a target website with junk traffic.

According to researchers from Web security firm Incapsula, the attack last Wednesday resulted from a persistent cross-site scripting (XSS) vulnerability on one of the biggest and most popular video sites on the web.

Incapsula co-founder Marc Gaffan declined to identify the site, but told CMSWire it ranks among the top 50 websites in the world by traffic based on statistics from Amazon-owned firm Alexa. That seems to narrow it down to one of two sites: Youtube.com — the third largest — or Xvideos.com — the 44th largest.

Someone capitalized on viral videos of something like cute cats … or maybe sex kittens … to surreptitiously turn website visitors into “DDoS Zombies” — in the hope of taking down an unidentified B2B e-commerce site.

You can't make this stuff up.

Reporting for Duty at Bloomfire: New CEO Bob Zukis

2014-08-April-Bob-Zukis.jpg

Want to watch someone walk their talk? Then keep your eyes on Bob Zukis.

Zukis is the author of Social Inc., a book that claims Business is the next social opportunity — and it's worth trillions of dollars.

Beginning this morning, he’ll have a chance to prove it when he takes the helm at Bloomfire, a start-up that aims to revolutionize the Enterprise through its knowledge sharing and social collaboration platform.

For those who aren’t yet familiar with Bloomfire, it was launched nearly two years ago at SXSW in Austin, Texas, where the company also happens to be based.

Inside Marketo's New Customer Experience Platform #mktgnation14

2014-08-April-5-Marketing-Trends.jpg

Marketo itself admitted that it's not the only marketing software company talking about real time personalization, one to one interactions and customer experience programs.

But it claims it's the best choice for companies that are looking for a marketing platform with those capabilities. Better than Oracle, Salesforce, Adobe and anyone else in the space.

At the Marketo Marketing Nation Summit in San Francisco this week, the 500 employee San Mateo, Calif. based marketing software company provider unveiled it's new marketing platform.

"We think everybody needs a customer engagement platform, and we think we happen to have the best," said Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. "Moreover, we want to be the company that will define what you need to have in a customer experience platform."

5 Minutes With Irina Guseva

2014-07-April-Irina Guseva.jpg

Inside the content management universe, there are vendors who promote their technologies, customers trying to pick just the right one and analysts who try to bridge the gap.

One of the most colorful analysts in the enterprise information management space is Irina Guseva, senior analyst for the Real Story Group and an occasional contributor to CMSWire.

Starting her career as a broadcast, print and online journalist, she later worked as a web CMS practitioner and industry consultant. In all, she has more than 15 years of experience with content technologies -- a very long time in an industry that evolves so rapidly.

In the first of a new feature for CMSWire, we asked Guseva five questions to take her pulse on the state of the industry.

TapSense Mobile Ad Guide Helps Clear the Fog

For marketers struggling to keep up with the fast-changing mobile ad landscape, help has arrived: TapSense just updated "A Complete Guide to Mobile Marketing."

The third edition of this handy manual has been expanded with tips on strategies, business and native ads. It is quickly becoming the go-to guide for mobile ads.

For example, there are tips about native ads for mobile, an environment where native ads are arguably better suited because of the limited screen real estate. Those ideas include selecting a native format that works best for your product, tapping into demand on real-time bidding marketplaces, and being sure to label sponsored content clearly, if not for any other reason than the fact that the US Federal Trade Commission is watching.

Bizo's B2B Marketing Solution Targets Anonymous Site Visitors

No one does this. 

That is Bizo's claim on a new tool that it says defines a new era of marketing automation beyond the email inbox. The unique part?

Marketers have the ability to nurture their anonymous website visitors that have not yet provided an email address. It's a patent-pending Multi-Channel Nurturing solution that Bizo says helps B2B marketers use online display and social ads to engage known prospects and convert anonymous website visitors.

Reinventing Retail for the Omnichannel Era

2014-07-April-NYC-retail

Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation's annual gross domestic product, according to the National Retail Federation. So it's no surprise that there's so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing.

Held last week at the Fashion Institute of Technology in New York City, the symposium examined how fashion retailers are creating seamless customer experiences across channels. Organizers described it as "a forum and think tank" for retail business leaders to discuss best practices for future implementation of omnichannel retailing strategies.

Peter Nordstrom, executive vice president and president of merchandising at Nordstrom, presented a compelling keynote that addressed cross-channel convergence from his company’s perspective. Additional Speakers included Jean-Marc Bellaiche, senior partner and managing director at The Boston Consulting Group; David Cox, a global business manager for Microsoft's relationship with Bank of America, and Katia Beauchamp, one of the three co-founders and co-CEO of online retailer Birchbox.

"We help consumers discover products they didn't even know they wanted," Beauchamp said.

Changing Your Website? Answer These 4 Questions First

Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions.

LiveHive 2.0 Tracks How Prospects Engage with Content

2014-07-April-LiveHive

It must be hard being a digitally-inclined sales professional these days. In addition to, you know, actually making sales, you have to track everything you're sending out.

To help assess prospects' engagement with content, LiveHive recently launched version 2.0 of its cloud-based sales acceleration platform.

LiveHive's assessment of prospects is built around the idea that customers are doing much of their own product research and don't interact with sales professionals until they're more than halfway through the sales process. Sharing personalized marketing materials through social networks, email or links, and then tracking their use, is key to LiveHive's approach for determining who is a likely customer.

How Ease-of-Use is Reshaping the IT Industry

The interface is increasingly becoming the product when it comes to IT. Ease-of-use, long a peripheral issue, has now become central. 

Mail-In Rebates: Annoying Customers, One UPC Code at a Time

2014-07-April-Jumping-through-hoops.jpgHey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.

Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online.

Oh, I gave it a try. I printed the rebate form, filled out my name and address, and even scrounged around for an envelope and a stamp. But when I realized I needed to cut the UPC codes from the boxes of all 10 products I purchased  — and then write those same UPC numbers on the form — and then go back and print the receipt from my online purchase — and circle the prices of all the items in question — I gave up.

Who in this age of real time marketing, omnichannel experiences and digital everything has the time to be patient? 

Not me. 

This Week: Salesforce Guns for SAP + Consumers Want Control of Data

HTML5 Not Making Grade
HTML5 hasn't met expectations as a platform for mobile applications

Salesforce Set to Take on SAP
Just two days after Gartner released the top earners in the software industry, a Salesforce executive said his company will be bigger and better than SAP.

Privacy, Security Woes in Enterprise
We have very few mobile applications that an IT professional would feel comfortable calling enterprise grade because of a lack of viable security and privacy options.

Goodbye SharePoint Problems
A new report says SharePoint 2013 ironed out all the wrinkles and now offers a powerful enterprise collaboration platform for business users. But governance mistakes still happen to the best of us.

EMC's News Hits Street
EMC has released a new Documentum developer edition and it includes open source components. Not just that, but anyone — not just EMC customers — can download it for free.

Consumers Want Control of Data
In the world of big data, one of the first things to know is understanding customers truly by understanding transaction data.

OpenText Innovation Tour
Interact with thought leaders on the future of enterprise information and the role of CIOs.
> Register Now

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Displaying 46-60 of 3078 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >