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Web Experience News & Analysis

Cloudwords Localizes the Oracle Cloud

Cloudwords, a startup backed by Salesforce.com founder Marc Benioff, has beefed up its integration with the Oracle Marketing Cloud, aiming to automate and organize the process of managing the localization of B2B and B2C content

Cloudwords announced yesterday that it is now integrated with Oracle Reponsys, Oracle Content Marketing (formerly Compendium), Oracle WebCenter Sites and Oracle WebCenter Content.

Transform the Customer Journey with Predictive Analytics

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Predictive analytics is on the rise. Two years ago, retail chain Target was able to find out a teenage girl was pregnant before her father even did. While this revelation sparked controversy around issues of user privacy, the incident demonstrates the power of data.

Data can also predict user behavior. Google Calendar, for instance, absorbs user information and can predict where you will be and what you will be doing on a given Tuesday afternoon.

But data’s ability to anticipate and understand human behavior is not limited to business-consumer interactions: it has the ability to implement much-needed change in the way we engage with customers in general.

Jeff Dachis: Still Leading the Digital Revolution After All These Years

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Jeff Dachis is the kind of guy who responds to a tweet in the middle of the night. But what else would you expect from an entrepreneur whose titles include co-founder and former CEO of Razorfish, founder and CEO of the Dachis Group, chief evangelist at Sprinklr and mentor at TechStars, Capital Factory and the Founder Institute?

Dachis has spent the past 20 years "navigating the dramatic shift in the marketplace" brought about by digital, mobile and social technologies and "has tried to help unlock the value and impact created when people can connect, share and engage with each other."

He's not only a pioneer of the digital revolution, but one of the most adaptive participants. Earlier this year, he evolved again — from the head of Austin, Texas-based Dachis Group to the Chief Evangelist and advisor at New York City-based Sprinklr.

You Are Not Building a Website

2014-15-October-HTML-blah-blah-blah.jpgAre you about to implement a content management system? Do you want to make sure that technology investment pays off? There’s one thing you need to keep in mind.

You are not building a website.

Ensighten Buy Adds Analytics to Marketing Stack

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. 

Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.

It's another way five-year-old Ensighten tries to compete with the big marketing cloud players. When the company acquire rival TagMan in March, Ensighten CEO Josh Manion said the company is gunning for the Adobe Marketing Cloud. It "provides marketers with the unique ability to derive powerful insights and act on them in real time,” Manion said in a statement.

“In a competitive environment smart and timely actions make all the difference, and we’re proud to be leading the industry towards delivering more relevant and personalized consumer experiences across the entire customer journey,” the company boasted.

More DAM Integration: Now It's Magnolia CMS and Canto

Digital Asset Management (DAM) software provider Canto is partnering with Magnolia CMS's Java Open Source platform. The goal is to integrate digital assets into websites and apps and avoid what company officials call duplicates and versioning of assets across all marketing channels.

"The partnership primarily targets creative marketing teams who routinely create compelling, visually attractive campaigns," said Jan Haderka, CIO at Basel, Switzerland-based Magnolia International Ltd, which staffs 70 and has 200 enterprise clients. "Job roles that the integration serves include web editors, digital asset managers, social and marketing communication experts and campaign project leads."

The news comes about two months after Magnolia CMS teamed with a European digital platform provider on a cloud implementation of the open source content management platform.

The partnership speaks to a CMS trend: in September, Sitecore announced its website editors can use Picturepark DAM systems to find and place digital assets onto websites. Earlier in the summer, Sitecore partnered with DAM provider ADAM Software.

Big Data's Dark Side: Keep the Creep Out of Your Analytics

2014-14-October-Spider.jpgMost of what’s been written about big data and data analytics -- and there’s been a lot written --accentuates the positives and the possibilities. It highlights the ability to use insights gleaned from data to make faster, smarter business decisions. It talks about how companies can use big data to drive the development of new and improved products and services capable of improving life for customers. It examines the myriad ways data analysis can be used to improve the quality and delivery of healthcare, facilitate a better learning experience for students, and help the world proactively prepare for disasters.

None of this is untrue. Big data analytics can indeed be immensely powerful. But as the saying goes, with great power comes great responsibility. As we turn the calendar to October, a month famous for the scary, there’s no better time to talk about the dark side of big data. If not handled properly, ethically and procedurally, big data can get pretty creepy, pretty quickly.

Post-IPO HubSpot Still Playing Competitor Catch-Up

marketing automation, HubSpot Gains in IPO, Still Needs to Play Competitor Catch-Up

If competitor stories are valid precedent, HubSpot's IPO last week was a good move.

But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE debut last week. Not with future investment in marketing automation from competitors and not with recent advancements like Oracle's integration with BlueKai, according to a marketing automation analyst. 

"IPOs worked for Marketo, Eloqua and Responsys, so the precedent is good," said Gerry Brown, senior analyst for customer engagement and marketing technology for Ovum Research. "Competition for HubSpot will become intense as other vendors, such as Sitecore, offer marketing automation as an add-on. HubSpot needs to make sure they don’t get distracted from execution by the razzamatazz of the IPO."

How Face-to-Face Events Build Online Community Engagement

2014-14-October-The-Conversation.jpgWhat I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online interactions play in our lives. When I wake up early in the morning, I check email first, Twitter next. And that’s before I get out of bed.

Are You Ready for A World Gone Social?

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Today’s leaders can learn a lot from a turtle. Yertle, that is.

If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle constituents to pile on top of each other to lift him higher and higher so that he can be ruler of everything within his sight. Ignoring the repeated pleas of Mack, the poor, squashed turtle at the bottom of the stack, up Yertle rises until, fed up and hungry, Mack emits a tower-shaking belch that topples the tower and ends Yertle’s rule.

The demise of Yertle? He was a failure at social. By not using his channels to listen to and learn from those lower in the ranks, his empire ended up in the mud.

Ted Coiné, Chairman of Switch and Shift, and a Forbes Top 10 Social Influencer, offered CMSWire this analogy when we chatted with him about his eye-opening book, A World Gone Social, co-written with Mark Babbitt.

Computing Moves from Personal to Intimate #DF14

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It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Connecting Software Vendors and #TheWalkingDead Zombies

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I don't see much difference between a zombie apocalypse and the events going on in the software vendor space. 

Zombies seem to be everywhere. No more so, of course, than in the AMC television series "Walking Dead." Season five premiered last night. 

Vendors are everywhere, too. Just look at Dreamforce this week. We'll be there (check us out @cmswire on the #DF14 hashtag). 

The Walking Dead characters need their zombies to survive at times. The viability of the show itself certainly depends on them.

Just like we need software vendors to survive in a business sense.

Without zombies, the Walking Dead's just "Survivor" with clothes — and that's no fun. Without software vendors, there's just, well, businesses doing their own business. That doesn't sound fun, either. 

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

The Key Difference Between Online and Print Publishing

Vigorously managing what is already published is the critical difference between a professional online publishing culture and a traditional offline print culture.

Chasing the Elusive Single View of Your Consumer

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Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around ROI or are prematurely terminated owing to reactive corrections of marketing strategies.

Others, that manage to clear the budget approval and allocation viability gates falter in selling their global vision to their local counterparts. The few who hit the finishing line often struggle to assimilate the massive amounts of consumer data and its implications. These organizations cave in under a self-fulfilling prophecy of “big data cannot be tamed.”

The few who excel in justifying their investments have probably paid close attention to the following consideration in their CRM strategies: Is a “Single Consumer View” your holy grail?

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