Web Experience News & Articles

If you need help calculating the ROI of a community, there are tons of resources that can provide processes and best practices, but where can you find ROI in the first place? Where should community evangelists look, and where will ROI be easiest to prove?

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature.

Gaining visibility into a customer’s buying journey is nothing new to marketers. In fact, understanding the journey has been a standard practice since the time marketers primarily distributed messages through print ads -- and with good reason. 

There doesn't seem to be much of a recession in the tablet space. According to figures just released by International Data Corporation growth in the market is estimated to be 142% year-on-year with Microsoft climbing into fifth position on the back of Surface.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

Let me start with a basic reality of life: people are self-centered. We all are.

It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management solution, Data Digital Exchange (DDX), which is part of IBM’s Digital Analytics suite. 

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Stop us if you’ve heard this before: the age of on-demand marketing is coming. Although it’s been touted for years, and some could argue it’s already here, McKinsey & Company has visualized the real Golden Age, and it’s right around the corner.

Yahoo continues its attempt to reinvent itself with a variety of updates and features, which now include Yahoo Stream Ads and an interactive billboard ad.

Considering WordPress as a Web content management system is something hundreds, and maybe thousands of website owners likely do on a daily basis, and we've got a ready-made short list of alternatives that we think are viable alternatives.

Every month we like to serve up a little open source CMS roundup, and like most months in this busy segment, May is packed with interesting tidbits.

Personalization has become the name of the game in the world of Web Content Management/Web Experience Management (WCM/WEM). CMSWire thought it would be interesting to briefly review how five leading WCM/WEM vendors -- Adobe, Ektron, eZ Systems, Hippo and SDL are offering personalization features and functions.

Let's start with two grounding statements for context: markets are communities and communities are markets. And from an open or social business perspective, a customer community does not necessarily mean it's a destination on the web, computers or mobile devices that's only accessible with personal IDs and passwords.