Web Optimization News & Articles

In the wake of the Twitter flatline phenomenon (the company’s massive growth rate leveled out between July and December of 2009), it appears we’re seeing what is possibly the most change the platform has undergone since its inception. Their latest development? Digging up the most relevant Tweets rather than presenting them real-time.

What is perhaps an attempt to save a little face after several privacy disasters, Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics.  

Twitter (news, site) announced a tool called @anywhere at this year’s SXSQ event. The new feature enables users to enjoy the Twitter experience (almost) anywhere and anytime, without signing into their actual account.

Are you reminded of Facebook Connect? Yeah. Us too.
 

Autonomy (news, site) unveiled a new tool called Autonomy Explore today. The “customer interaction analysis application” connects all customer touch points (Web, contact center, social media, e-mail, etc.). This way, users can develop a better understanding of each customer, customer segment, and the overall customer base.  

MediaFunnel, the “Team Tool for Social Media” previously known as TweetFunnel, has rebranded to reflect the company’s focus on providing a single interface from which businesses can manage all of their social media channels.  

Do not act based on anything you might read in this article. It is purely for information purposes only.

FuzeBox kicked out a new Twitter-based application for rich media, publishing content, promoting offers, and creating conversational threads. Basically, it’s like Twitter plus FriendFeed, wrapped up in a neat little package for marketers.

Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy.

Here’s a fun Friday thought: Mobile social networks that are private, targeted to niche groups and location-based.  

Web analytics company Omniture (news, site) bets that your brand has a Facebook application, and that you’d love to know how it’s performing.  

As the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.  

Is Twitter (news, site) going to attempt to squash third-party apps like Seesmic and TweetDeck with a new feature of their own? A tweet sent out last week by Twitter engineer Alex Payne indicates that the company’s definitely got stuff cooking, but raining on the third-party parade might not be the goal.

Customers are much more likely to get impatient with your website than they are to be bored with it.

Ever wonder what your Facebook campaigns are doing for you? Well, today Webtrends (news, site) attempts to answer that question with their new Facebook measurement capabilities. 

Do you remember Seesmic (news, site)? They’re the company that’s got that cool Tweetdeck alternative with social media marketing perks. Now their revamped Web application is aiming high as well, and features threaded Twitter conversations, a contact manager and drag and drop list creation.