Web Optimization News & Articles

The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links.

Links cause most problems when they overlap and audience based links are particularly problematic.

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely necessary.

Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology.

Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve. For example, the variety of websites in the car insurance industry illustrates how each organization arranges their website and user journeys differently.

The first place to start is to identify your top tasks, then create an Information Architecture before defining user journeys.

Adobe has recently launched a SaaS offering that helps businesses conduct A/B testing for rich media advertisements, which take into consideration various network- and hardware-based factors, such as CPU usage and user experience.

There is a growing resistance to traditional marketing techniques. Today's customer is more logical, less emotional.

 Support is the new marketing.

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

Your objective should be to reduce the amount of time customers have to spend on your website.

On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap.

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper.

 Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy.

The World Wide Web Consortium (W3C) (news, site) has been busy making the web a more accessible place. In focus today is a project dubbed the Authoring Tool Accessibility Guidelines (ATAG) -- it aims to help software vendors make better web content authoring and management tools, including WYSIWYG editors, word processors and web content management systems.