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Web Publishing News & Analysis

Universal Winds of Change for Google Analytics

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Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.

But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.

Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.

Top 10 Things to Measure in Google Analytics

What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question.

Adobe Expects New Integration to Improve Mobile Experiences

adobe experience managerDPS

How can you drive consistency across rich-content mobile apps and websites? Adobe thinks the answer lies in integrating its Digital Publishing Suite (DPS) and Experience Manager, part of the Adobe Marketing Cloud. The goal is to create a "unified design and publishing process."

Adobe announced the integration today.

In a conversation with CMSWire, Adobe's James Lockman, a senior solutions consultant, and Loni Kao Stark, director of product and industry marketing, described the integration as a way for publishers and brands to create, deliver and measure experiences for customers across content-rich apps like digital magazines and the web — using one set of assets. "We need to bring them together to create a seamless web experience," Lockman said.

News Bites: Handling Negativity, Publishing on LinkedIn and More

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There's a lot going on this week, including news on dealing with negative social postings. Plus, we'll tell you how LinkedIn is opening its publishing platform, how Kochava is updating its mobile ad measurement platform, how Widen speeds up Smartimage and how Purple WiFi is adding location services for in-store customers.
 

Google Sells More Ads Quicker in Q3

If Google has been struggling to find a solution to falling mobile advertising prices, it appears to have found a solution this quarter: sell more ads and sell them quicker. It may seem simple, but it has taken Google a while to come up with it. The result is a spectacular 12 percent rise in revenues to $14.9 billion year-over-year, with profits close to $3 billion -- and a promise of more to come in future quarters.

Adobe, Major Magazines Release New Industry-Standard for Digital Readership

As magazines go digital, how is readership measured? This week, Adobe, the Association of Magazine Media (MPA) and the American Association of Advertising Agencies (4As) is answering that question with the announcement of a new standard for digital magazine audience metrics.

Woodwing Enterprise 9 Released with Updated Interface

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Woodwing Enterprise 9, a digital publishing system, has been released, and it features a rearchitected CMS integration and upgraded interface.

One Year of Medium: How's It Looking Now?

customer experience: one year of Medium

It’s been about a year since Medium, a publishing platform from Twitter co-founder Evan Williams launched. In honor of this anniversary we’re taking a look back at Medium's start and how it’s been viewed by the public.

Yahoo Leads comScore Report, Not Everyone Convinced of Success

customer experience: yahoo comscore resultsYahoo’s redesign seems to be paying off as the media company pulled ahead of Google for web traffic according to a report from comScore.

Discussion Point: What Does 'Brands as Publishers' Really Mean?

brands as publishers, content marketing, customer experience

Brands working as publishers may be a necessary digital marketing component for many businesses, but try explaining that to the hard headed executives sitting at the boardroom table. Well, we've got the solution. CMSWire recently gathered a group of experts and asked them how they explain the concept of "brands as publishers" to their organization/clients? Their answers will certainly help you effectively reach those at your own business.

Acquia Cloud Site Factory Debuts for Churning Out Websites

Acquia Cloud Site Factory Debuts for Churning Out WebsitesCommercial Drupal services provider Acquia has debuted a tool called Site Factory, an apt name as it's meant to help marketers launch multiple websites in short order for building campaigns and launches.

Flipboard Magazines Now Available on Desktop

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Mobile may be considered the "wave of the future," but one mobile only tool is seeing the benefit of the desktop. Flipboard web magazines can now be viewed from both mobile devices and desktop computers.

Report Shows Native Advertising On the Rise

Customer Experience: OPA Native Advertising Survey

New research from Online Publishers Association and Radar Research show a majority of responders include native advertising on their sites and offers some best practices for marketers exploring the medium.

Apple Reported to Buy HopStop for Even More Maps Data

Apple Reported to Buy HopStop for Even More Maps Data

Apple is getting closer to a mobile overhaul with the upcoming release of iOS 7, and it now looks as if the company has gone out and bought mapping app HopStop.

Yahoo Buys Social Data Company Ztelic

Yahoo Buys Social Data Company Ztelic

Yahoo announced it has bought up social data company Ztelic this week after its second quarter earnings were released, and like Google, Yahoo got hammered on lower ad rates in the quarter.

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