Web Strategy News & Articles

In my last article, I discussed how we came to a place where we need a new model for website governance that Web professionals could easily use for any size or type of enterprise, for any size or type of website. Today I present my new website governance model and introduce six concepts for the future of website governance.

Your website governance is happening whether or not you know it -- perhaps not always with organizational focus and intent. Here’s a not-so-scary, not-so-dull framework to help you think about (then manage) your website and all its many parts. Hint: it happens on the frontlines where the work is happening, not in the back rooms.

We live in a truly global world.

All over the globe, people are logging on and logging in from their respective countries. It makes sense that people want to use the web to reach out to a global audience.

So much so that the W3C project recently released its internationalization checker, so you can check how well your site “internationalizes.” But what is internationalization, how does it relate to localization and why do you need to know them?

Get a good grip on your content management process by following the content management lifecycle.

As the public sector begins to come to grips with the transformation of services to online delivery, it is more important than ever that councils and local authority departments select the right supplier to support their Web Channel Strategy.

How do you know you’re hitting your marks in a Web project?

We finished with conference day 1 of J.Boye 2011. Today I’ve focused on the web content management and online strategy tracks, attended Bob Boiko’s opening keynote and unfortunately managed to disrupt the HTML5 session conducted by Philippe Le Hegert of the W3C with a blood-curdling scream.

Every website, intranet, CMS-selection or social media campaign should be supported by a content strategy. Doing a web project without a content strategy is nothing more than pushing the 'I feel lucky!' button.

This week we took a look at how marketers are measuring ROI on engagement efforts. We also checked out the role video can play in your customer engagement (CEM) projects.

Key to any CEM strategy is Web Content Management. So we thought it time to check in with a number of Web CMS (WCM) vendors to get their take on what's topping their WCM priority lists this year, and while in web content management land we reviewed the perils of selecting the wrong Web CMS.

Finally, we saw the continuation of two insightful article series with part three of Ahava Leibtag's Web Engagement Strategy review: Best Practices in Web Projects: Gathering Information and the third installment of Dan Keldsen's Mobile in the Enterprise series: Your Motivations for Going Mobile Better be Business Focused. 

Most Popular

• The Driving Force Behind Social Collaboration
• Day 2: Amazon EC2 Crash Still Causing Issues: Internet Very Unhappy
• Sitecore Repositions Web CMS as Customer Engagement Platform
• SharePoint: Get It Right the First Time
• The Perils of Selecting the Wrong Web CMS

Editor's Picks

• Is There a Must-Use Metric to Measure Web Engagement?
• The Key to Improving Collaboration: Breaking Habits
• SocialText: Social is Layer, Not a Feature
• Web Engagement Strategy: Best Practices in Web Projects: Gathering Information
• IBM Says Merge your Email into the Activity Stream

Around the Web

• Best Practices for Integrating Social With Your Website
• Bullish on Social Engagement
• The Death of Fluff Content: Content Strategy for Businesses
• Multilingual Marketing Content: Growing International Business with Global Content Value Chains
• Best Practices for Repurposing Content

Featured Events (all events | post an event)

• May 09, 2011 -- Brain Traffic Content Strategy Conference - ConFab 2011
• May 18, 2011 -- (Webinar) Reinventing Your WCM Strategy to Support First Class User Experience
• May 26, 2011 -- Advanced Intranets & Portals 2011 - Amsterdam
• Jun 08, 2011 -- DAM NY 2011 Conference
• Sep 12, 2011 -- Semphonic X Change 2011 Web Analytics Conference

Featured Jobs (all jobs | post a job)

• Graphic/ User Experience Designer at Microsoft
• Senior Digital Producer/Project Manager at GMMB Inc.
• Conceptual Copywriter at Pappas Group
• Digital Content Strategy and Analytics Associate at Google
• Product Manager -- Reporting and Analytics at Mzinga

Multidisciplinary teams are usually the best way to tackle complex projects, including the Web. I asked some talented colleagues how they begin Web projects well.

Today we’re going to discuss gathering those pieces of information experienced Web practitioners absolutely MUST have when they begin a Web project.

Typography is the single most import element of web design. Type has impact. It can make your content sing, or die. It delivers your message, embodies your brand and is the conduit for web experience.

Working as a member of various Web teams for more than a decade now has taught me that the most effective approach is to work with other Web experts who sub-specialize in content strategy, visual design, information architecture and usability.

Multidisciplinary teams seem to be the solution to large and even mid-size Web projects. I was curious to hear how other experts manage the challenges of Web projects. I asked some colleagues who I think are exceptional for their outstanding talent and commitment to the digital strategy field. Their answers fascinated me, and I hope you will find them useful and practical.

Website audiences have become more sophisticated, more social and more mobile. Greater familiarity with the web and broader exposure to sites and experiences have made consumers more savvy and demanding. Websites must fight harder for the attention of their visitors. A great share of that attention has moved to social destinations such as Facebook or Twitter and on to mobile devices led by the iPhone and Android. As a result, some say the brand website is now obsolete.

They are dead wrong.

It’s half comic, half E-Book authored by Lisa Welchman of Web Operations Management firm WelchmanPierpoint. If you ever wondered about the impact of the web on organizations, and how to examine and understand the strengths and weaknesses of your own web presence -- this quick read is for you.

In the heartland content management is alive. Since 1998, AllofE Solutions has been building a comprehensive suite of web-based products, custom applications and interactive media solutions.

Higher education, k-12 school districts and hospitals (among others) have long recognized the power and innovation of their enterprise content management system called ContentM. We recently spoke with Amit Guha, President and CEO of AllofE Solutions about content management, eCurriculum and the impact of community.