Webinar News & Articles

Content is still the currency of modern marketers, it's been said. Unfortunately, many of you wrestle with a disconnect between the content managed and the tools needed to optimize it across devices and channels. In our increasingly multi-device world, this gap is a growing concern.

Today, your customers demand a personalized, consistent experience across all touchpoints. And they want to be your first class visitor. What you need is an integrated solution that brings together your content and marketing tools in an easy to use approach that supports this customer engagement experience.

Sitecore Vice President, Darren Guarnaccia, is leading a live webcast session on May 11, 2011 at 2pm ET (11am PT) entitled How to Engage Customers with Consistency by Integrating Your Digital Marketing Channels.

Key take aways include:

• How to reduce the pain and complexity often associated with web analytics
• How to incrementally develop customer interactions across your channels
• Strategies for delivering consistent interactions across touchpoints
• What to expect from a modern integrated marketing toolset

Customers demand first class treatment. Having the right tools integrated with the content customers need is an important part of delivering positive customer experiences.

You can register here for the May 11th event.

Today's pressing question for web marketers is: How do I more effectively use my website?

Building a web strategy that supports and advances your business goals ain't simple. 2010 strikes us as the year when the role of Web CMS is changing -- going from just managing content to managing experiences, to testing and optimizing interfaces, and to using content more strategically. 

AMR Research have teamed with Sitecore to present their vision of the future of Web content management. They are holding a webinar tomorrow, February 17, at 2pm Eastern Time titled: Beyond Web Content Management: 4 Essential Strategies.

You will learn about the forces shaping content management over the next few years and hear about actions other companies are taking today -- and how they are using new trends to their advantage.

If you're focused on maximizing your web presence, then jump on over and register now.

We've met the enemy and he is us.

It’s a fact, knowledge workers not only produce much of their tangible intellectual work via e-mail, but also implicitly form useful social networks, collaborate with geographically dispersed colleagues, and create organizational knowledge through the daily exchange of hundreds of e-mails.

As useful and necessary as e-mail is, it stills overwhelms us and costs businesses US$ 900 billion a year in lost productivity, according to research by New York analyst firm Basex.

Add to that the persistent loss of actionable knowledge -- because it's buried deep inside mail folders -- and you have yourself a nice little problem.

What can one do about this?

The brains at MarkLogic (news, site) think they have answers. And they are holding a webinar next Thursday to share them. The event is entitled: Reducing Information Overload: Turn Email into an Asset and will run Thursday, April 30th at 2pm ET / 11am PT.

What you will learn:

• How the corporate e-mail glut continues to cost businesses time and money 
• How to re-capture technical expertise for the entire organization
• How MarkMail -- an enterprise infrastructure tool -- is transforming the way we do e-mail archiving, e-mail search and knowledge management
• How Mark Logic uses MarkMail to eliminate chronic re-creation of repetitive knowledge, reduce unnecessary interruptions, and easily create an interactive knowledge system

Better Management of Email-borne Knowledge

MarkLogic's public MarkMail project celebrated its one year anniversary this past December. They set up this demo of the technology to give the public an accessible view into what they were capable of. To date they've cataloged over 7,000 public mailing lists with more than 37 million email messages, and the site is getting over a million unique visitors per month.

The idea is that email needs to be better leveraged. The company aims to deliver what Basex calls Friction Free Knowledge Sharing. With MarkMail email is the content source, allowing your organization to turn the "by-product of daily work into organizational knowledge."

Ready to learn more? Register today.

Did you know: Businesses around the world create more than 7.5 billion documents and that 35% of these documents contain legally sensitive information? Thought so.

In most work environments and organizations, IS departments try to provide a shared place for users to store and interact with files. In a perfect world, every business critical document or file would be located on a centralized file share in a "safe and sound" environment such as a data center. This is a best practice because this critical (and sometimes sensitive) data is kept on redundant servers and is backed up.

However, how do content managers begin when thinking about how to manage unmanaged documents? That is, how does an organization try to handle all the documents and business files located on users' hard drives and shared folders throughout the network?

An upcoming AIIM webinar will aim to steer you and your organization in the right direction with regards to governing unmanaged data and files.

The webinar is on February 25th from 2:00-3:00PM EST and costs nothing to attend. It is hosted by Mark Diamond of Contoural.

Go to their website to register.

Industry analyst, Steve Paxhia, of Gilbane's Publishing Strategy & Technology Practice, will make his top five predictions for 2009 in a free, one hour webinar, Wednesday, February 18, 2009 at 2:00 PM Eastern / 11:00 AM Pacific.

Paxhia is expected to share highlights from a year-long study on digital publishing which included interviews with numerous industry leaders and visionaries.

In this report, entitled Digital Platforms and Technologies for Book Publishers: Implementations Beyond eBook,  Steve Paxhia of Gilbane Report identifies five trends that are drastically and quickly changing the landscape for information providers.

The presentation is expected to touch upon:

1. Domain expertise
2. Online discoverability
3. XML technology and Custom products
4. Communities influence on digital publishing strategies
5. POD print-on-demand trends.

All attendees will receive a copy of the completed research report from Gilbane.

If you are busy that day, sign up anyway and they will send you a link to the recorded event for later perusal. To register, go here.

Continuing professional education can be one of the tools to make you more valuable and marketable in these uncertain economic times. Here’s an opportunity to learn more about SaaS Enterprise Content Management at a webinar hosted by SpringCM and Forrester Research.

Is Enterprise Content Management (ECM) an infrastructure platform or an application? What are the advantages and limitations of Software-as-a-Service (SaaS) in ECM? These questions and more are to be covered at this webinar.

In a down economy businesses need to be more concerned than ever about potential litigation costs and risks. Next week HP brings you a webinar covering best practices for proactive e-discovery (electronic discovery) by utilizing good records management. Aimed at lowering litigation costs and mitigating risks, this webinar is a must for legal teams, upper management or any business concerned about potential electronic discovery issues.

Drupal is one of the most mentioned open source Web content management system out there today. But not everyone knows about it and how it fits into the content management world. So if you are one of those people, or just want a refresher, O’Reilly is hosting a webinar entitled: Everything you Wanted to Know About Drupal but were Afraid to Ask.

Awareness knows you want to know more about leveraging Social Media Marketing. They also believe this type of marketing is your best strategy during a recession. And they are not alone.

Join Awareness and Forrester Vice President, Josh Bernoff on Wednesday December 10th at 2:00 PM EST for a webinar on “Why social media is your best marketing strategy in a recession! “

Wondering what’s going to happen to the ECM industry next year? AIIM offers you its look at the upcoming ECM trends.

Facilitating compliance and eDiscovery will be two of the top IT business problems, if not the top problems, says AIIM. Add to that the current economic conditions and cost-cutting initiatives as a top priority, and you’ve got yourself a (free) must-see Webinar.

AIIM and IBM invite you to join them for a discussion about the following trends and more to help you plan for a successful 2009:

• Compliance and eDiscovery: Enterprise content management investments will increase to offset external litigation support costs.
• SharePoint will continue to explode: Get organized or pay for it down the road.
• ECM as a shared service.
• Searching, or rather finding, information will continue to improve.
• Renewed interest in business process management (BPM)

When: December 10, 2008, at 2:00 PM ET
What: Webinar on Enterprise Content Management (ECM) in 2009
Where: Registration is open here

While it’s still two weeks away, here’s a Webinar that you don’t want to miss. Especially, if you’ve been working to utilize visual design to not just be user-friendly but design-friendly as well.

The folks at User Interface Engineering — a research, training and consulting firm specializing in Web site and product usability — are hosting Essentials of Effective Visual Design on Thursday, November 20, at 1:30 p.m. EDT. This Webinar aims to help you take advantage of a visual hierarchy, so the most important info jumps out of the design first, as well as to give you the tools to make your graphics work hard for your design.

Following up on its latest study on how global businesses need to actively create, manage and publish multilingual content, the Gilbane Group is hosting a webinar on Wednesday, September 24, at 2 p.m. EST.

The webinar is dedicated to helping companies develop enterprise strategies that are crucial for creating, managing and publishing multilingual business communications.

Is summer a good time to attend webinars and events? It must be. Besides, the content management world doesn’t stop so we can sit on the beach and burn.

So agrees Siteworx, Inc., a web consulting firm. They have announced a free webinar for July 17, 2008 at 12 EST called: CMS 2.0: The Next Wave of Directions and Challenges. This webinar is designed to provide best practices and strategies for helping you make your CMS work in this Web 2.0 world.

Human Factors International (HFI), a company dedicated to software usability, presents Trends in user experience design: What you need to know in 2008 that can help your business. This free, live webinar is scheduled for Thursday, February 7 at 3:30 pm ET (US).

Among the top challenges facing multi-national manufacturers in today’s globalized market are high costs, difficult regulatory requirements, lawsuits, and lost business opportunities.

Amid this intimidating swirl of liabilities, Astoria Software and Idiom Technologies, Inc. have revealed their findings on the success factors for ECM adoption in a multilingual corporate environment.