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Webinar Recap News & Analysis

Finding a DAM System You Can Love

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Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper.

"I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name. "Who knows if anyone was even looking at that? Who knows if the files ever came back?"

That was about a decade ago, around the time the advertising agency, GSD&M in Austin, Texas, implemented its first Digital Asset Management (DAM) system. The new system was better, but even that didn't last, said McIntyre, now the company's digital asset librarian.

She explained the company's challenges during a CMSWire webinar yesterday entitled "New Use Cases for DAM in the Enterprise." The session, sponsored by Nuxeo, also featured Nuxeo CMO Bob Canaway. You can watch the webinar here.

1.75B Reasons You Should Redesign Your Website

2015-24-February-mobile.jpgThere are a lot of good reasons to redesign your website. It's dated. It's slow. It's hard to navigate. 

But there are 1.75 billion more.

That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices.

Overcoming Old Fears About Live Video

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So many good reasons to stream live video. So many ways to screw it up. 

According to Forrester, video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners. But longstanding worries over costs, technical hiccups, meticulous planning, expert staffing and other issues make many IT and corporate communications managers wince at the very idea of going live.

What if the CEO is ready, but the network isn't? What if everyone logs on at the same time? What if the videographer is sick that day? What if you record an event and then can't find it in the SharePoint archive?

In a CMSWire webinar yesterday, Brian Prigge, SharePoint architect and product manager for Ramp, explained why those pain points are disappearing, making it possible to launch live-streaming video events on the fly. The webinar, which was also sponsored by Ramp, was titled "Extending the Enterprise CMS with Live Video." You can watch it by clicking here or at the end of this story.

Turn Weaknesses of the Cloud into Strengths

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It wasn't long ago that CIOs balked at storing data in the cloud, citing the risks of data breaches, regulatory violations, higher costs or other show-stoppers.

Over time that view has changed, but perhaps less than you'd think.

In an instant poll of the audience members at yesterday's CMSWire webinar on Enterprise Content Management (ECM) strategies, 73 percent of the participants said their companies limit or prohibit cloud-based document storage. Only 26 percent said they store high-value or high-risk documents in the cloud.

Forrester Study Finds Big Savings in Workflow Automation

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It's no secret today's CIOs are under the gun to show a clearer return on investments while racing to meet demands from business users for applications.

This is especially true as businesses move into the age of the customer (AoC), according to John Rymer, one of two Forrester Research analysts who spoke on a CMSWire webinar yesterday.

Ryan Duguid, vice president of products at Nintex, filled out the program, which was sponsored by Nintex and titled "Total Economic Impact of a Workflow Automation Solution: An Independent Case Study." You can watch the full presentation by clicking here or on the video at the end of this story.

Today's customer-centric business world is characterized by new points of contact with customers, like mobile and the cloud. Business process management (BPM) tools of yesteryear simply can't keep up with the pace of technological change that is needed to compete and win.

Why Your Videos Belong in SharePoint

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Do you find yourself watching more video at work these days? If not, you will soon. And integrating that video into your content management system (CMS) will be essential to helping your audience use it productively.

The ins and outs of enterprise videos were examined yesterday in a CMSWire webinar entitled: "Making Video Communication Easier with SharePoint." The session, which was sponsored by RAMP, can be watched here or at the end of this story.

RAMP Product Manager Brian Prigge, the company's SharePoint architect, explained the rapid rise of video in the enterprise, and in particular, its transition from a big production effort by the marketing department to an off-the-cuff effort by ordinary employees.

A Sneak Peek Into Information Governance's Future

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Information governance is slowly moving beyond its traditional image as a center of risks and costs as it evolves into a technology practice that delivers added value for companies.

That was one of the themes yesterday in a CMSWire Webinar, "Real Customer Successes: Business Transformation with Information Governance." The speakers were Barclay T. Blair, executive director and founder of the Information Governance Initiative (IGI), and Stephen Ludlow, the director of product marketing at OpenText who leads that company's e-discovery and information governance (IG) practice.

The core of the presentation was a preview of a benchmarking study by IGI that is based on interviews with 30 information governance managers.  You can watch the full webinar by clicking here or at the end of this story. The full IGI study is scheduled to be released in January.

How to Engage the Other 98 Percent of Your Visitors

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In today's hyper-competitive environment, many marketers would be happy if 2 percent of their website visitors made a purchase. But what about that other 98 percent?

The importance of addressing those potential customers came up repeatedly yesterday during a CMSWire webinar entitled "Be More Agile with Real-Time Insights."

The program featured Donna Pahel, director of digital marketing and e-commerce solutions for EPiServer, and Joakim Holmquist, the company's digital marketing manager. EPiServer also sponsored the session, which you can watch by clicking here or at the end of this story.

Leverage Data-Driven Marketing to Measure Business Impact

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As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There's a secret to that. In fact, there are four.

Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar, The Survivalist's Guide to Data-Driven Marketing. The session was sponsored by Marketo and you can watch it by clicking on the frame at the end of this story.

Bullock explained that marketers need to understand the close connection between their budgets and the company's financial success. For example, they could ask themselves what impact would a 10 percent increase in the marketing budget have on their company's profit?

The Next Phase of Collaboration: Getting the Job Done

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While many companies struggle to adopt social business practices, others have found ways to generate real business results through collaboration.

The difference often comes down to a structured approach to social business that was explored yesterday in a CMSWire webinar featuring Jim Lundy, CEO and lead analyst for Aragon Research, Matt Wenger, CEO of ThinkTank and Kim Glover, manager of knowledge management for FMC Technologies. The session was sponsored by ThinkTank.

What's structured collaboration? Lundy explained it's basically a mash-up of existing social techniques with product management technologies augmented by predictive analytics.

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Making Sense of B2B Marketing Analytics

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Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue.

That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results of a survey of more than 500 marketing professionals authored by Holger Schulze, vice president of eG Innovations.

Schulze and Amit Varshneya, vice president for consulting and strategic services at Demandbase, offered suggestions to marketers based on the study. 

How to Ensure Success in Your Customer's Journey

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You wouldn't climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance?

Today, it's important to help your Software-as-a-Service (SaaS) customers to succeed by analyzing the way they use your product and step in when they need help. This approach, known as customer success, has grown rapidly over the past couple of years. It's a byproduct of the subscription economy that has turned the traditional sales model on its head.

The subject was explored in depth yesterday as customer success executives from Totango and Kapost shared their ideas in a CMSWire.com Webinar sponsored by Totango.

How to Get Started in Web Experience Personalization

2014-21-August-PaintedLadies.jpgAll savvy marketers -- along with most shoppers -- understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored just for us.

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone.

This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives. Is that unreasonable?

No, says Noah Logan, senior vice president of Upland Software and the general manager of its Clickability unit, which provides services to NBC, Cantor Fitzgerald and about 500 others sites around the world. He spoke Thursday in a CMSWire webinar titled "5 Effective Ways to Personalize Web Experiences." The session was sponsored by Clickability.  (Click to watch)

Choose the Right Path to Mobile

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We're more than halfway through 2014 -- the year when mobile usage will surpass desktop computing -- but many marketers and technologists are still scratching their heads about the best way to create a satisfying experience for mobile customers.

"Mobile is going to be there all the time. It's going to be in your face. So, really, are you ready for that?," asked Fred Faulkner, director of marketing and digital strategist for ICF Interactive (formerly CITYTECH). During a CMSWire webinar yesterday, he fired off a series of questions to mobile minded managers on the call. (Watch the Webinar)

"Are we ready for the 2.3 billion people who are going to be using smartphones by 2017? Are we ready for the fact that, of the smartphone users today, 62 percent are expecting a mobile friendly website?," he asked.

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