Website Optimization News & Articles

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation. All of this is according to a new survey by Demandbase, which aimed to learn more about how B2B corporate websites act as lead generation tools.

If you’re making decisions about your content, audience or brand based on yesterday’s information, you’re probably not being as accurate as you could be. Google Analytics, while widely accessible, is not as reliable as real-time analytic tools, which can show website conversation rates as they happen. Using real time analytics can mean the difference between being able to better filter the content produced and remaining paralyzed by a lack of relevant information.

Even though a certain operating system won't be making the 2011 debut we hoped for, at least now we've got more details. The same goes for Google's upcoming social layer, Google Me. I mean, Emerald Sea. I mean, Google +1. 

This month we put aside some time to discuss our favorite 'O' word: Optimization. In addition to advice from experts around the way, we've got some thoughts from a couple of our very own CMSWire kids.

If ‘Always be Testing” isn’t a mantra of yours, you could be missing out on customers and valuable feedback. Yet, even if you can’t employ comprehensive usability testing, there are many ways that you optimize your website for success.

The long-awaited and rather-delayed release was prematurely leaked a little while ago, but now it’s all official. Ektron CMS400.NET version 8 is live and brings a slew of new features, including usability enhancements, integrated web analytics, API changes, first attempts at CMIS support and new social media capabilities.

In addition, Ektron (news, site) reports growth this year and plans a takeover of the enterprise-level market.

Hot Banana (news, site) from Lyris signs up a bunch of resellers to improve its presence in the CMS market.

We were impressed with Hot Banana when we reviewed it last year, rating it very highly in website optimization and multi-lingual support. We recommended it to "those who run small and medium size organizations, for whom marketing and branding is a priority, and for whom ease of use is important."

Buoyed by that success, the company has spent the time garnering new partners left, right and center. Among those signing up to join in the party are Foxhollow Technologies, Xtent and Tzero Technologies. Each has a raft of clients who will be moved over to Hot Banana, to take advantage of the flexibility provided by the web content management system.

The announcement was made at ad:tech Chicago, where brand performance and digital marketing are hot topics.

They may be an enterprise content management provider, but Interwoven appears to know a little bit about online marketing — particularly when it comes to optimizing it through technology. They are taking the best practices they have developed with their customers and offering a one day Transatlantic Online Marketing Optimization Summit.