Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research.
Forrester named the best of the best in this space in a Wave report released this week.
Adobe, AT Internet, IBM and Webtrends lead the pack with strong web analytics offerings and strategies for the enterprise, according to the Forrester Wave for web analytics.
Google is a “strong performer” that offers a premium product that’s gaining support for easy-to-use features.
SAS Institute is a “contender,” offering a customer-intelligence-based alternative.