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Webtrends News & Analysis

In Web Analytics Ranking World, Another Choice Emerges

customer experience, In Web Analytics Ranking World, Another Choice Emerges

Who's got the best web analytics software?

Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.

The latest to flex its ranking muscles is TrustRadius, an Austin, Texas-based forum for professionals to share "candid insights about business software."

And TrustRadius feels it has 230 good reasons for being a trusted source for analytics rankings --  the 230 reviews by analytics software users that ultimately led to the crowdsourcing firm's TrustMaps™ for Digital Analytics software.

"It's performed by market segment -- company size -- others are one size fits all," Vinay Bhagat, CEO of TrustRadius, told CMSWire when asked what makes his company's ranking style unique. "It's based upon real user information vs. a survey of vendors, a typical analyst approach. Analysts generally do a very poor job of collecting real user feedback. Their surveys are long feature checklists, and are often driven by historical relationships with vendors."

Why These Six Web Analytics Providers Lead the Pack

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Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research.

Forrester named the best of the best in this space in a Wave report released this week

Adobe, AT Internet, IBM and Webtrends lead the pack with strong web analytics offerings and strategies for the enterprise, according to the Forrester Wave for web analytics. 

Google is a “strong performer” that offers a premium product that’s gaining support for easy-to-use features. 

SAS Institute is a “contender,” offering a customer-intelligence-based alternative.

5 Questions for New Webtrends CEO Joe Davis

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Joe Davis, a web analytics pioneer best known for his work at Coremetrics, has taken over as CEO of his one-time competitor, Webtrends, with the goal of boosting revenue growth.

It's a task that contributed to the demise of former CEO Alex Yoder five months ago. That's when Yoder was replaced after five years in the corner office by board member David Mitchell, operating partner at Francisco Ventures, which controls the privately owned company. Yesterday's announcement caught many by surprise because the company gave no public indication Mitchell was serving on an interim basis.

Davis sold Coremetrics to IBM in 2010, and has been out of the analytics business while the big data revolution exploded over the past few years. Now he's back in the middle of it, hoping to do better than Yoder, who came to Webtrends with a sales background 12 years earlier and rose to the ranks to chief executive.

Webtrends Shuffles CEOs for Second Time in 5 Months

Webtrends named analytics industry veteran Joe Davis as CEO today, marking its second change in leadership after longtime CEO Alex Yoder left suddenly in September.

Davis, who served as CEO of rival Coremetrics before that company's acquisition by IBM, takes over the job from David Mitchell, an operating partner at the private equity firm Francisco Partners and a member of the Webtrends board.

With Customer Experience in the Cloud, SDL Envisions Strong 2014

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Customer experience. No bigger buzzwords exist today for digital marketers.

And as we saw last week in Amith Parameshwara's  6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.

SDL is the latest provider to move toward a complete customer experience offering.

My, How You've Grown: 20 Years of Digital Marketing

customer experience, Looking Back 20 Years on the Digital Marketing Industry

Scott Brinker’s marketing technology landscape report begs a question:

If the marketing software vendor market is 947-vendor deep, at least, what the heck was digital marketing like 20 years ago?

So we asked.

“We are now in what I call the second ‘digital decade'," said Forrester Research analyst David Cooperstein, vice president and research director.

Webtrends Analytics Platforms Aim for More Tech Disruption

The Digital Analytics Association's most disruptive technology innovator is causing more disruption. At its client event Engage 2013 in London today, Webtrends previewed new big data capabilities. The company claims the two platforms — Webtrends Lifetime Streams and Webtrends Explore — will help organizations understand consumer behaviors and intent across the entire customer journey.

Real-Time Marketing Partnership: Webtrends, ExactTarget Team Up

Webtrends is hot. Its real-time data solutions and marketing campaign analytics technology are popping up all over the place, and today it's in the news again with the launch of its Campaign Streams app for ExactTarget users.

SDL Integrates Webtrends Streams with Intelligent Marketing Suite

SDL to Integrate Webtrends StreamsSDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.

Webtrends Optimize Updated with Streams Real Time Data

Webtrends Optimize Updated with Streams Real Time Data

Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week.

Silverpop Shows Off Universal Behaviors Tool for Hypertargeting Campaigns

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

Recession Relief: New Job Openings at Intel, Box UK, Webtrends, Adobe, Sitecore and Citrix (25-Apr-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Interview: Webtrends VP Client Experience, John Harrison

For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Webtrends Debuts Action Center for Streams Remarketing #emetrics

Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for putting real time analytics to use in remarketing campaigns (among other things).

McKinsey Global Survey Finds Social Tools Taking Hold in the Networked Enterprise

Over 3,500 executives responded to a McKinsey & Company report on the networked enterprise, and not only are social tools now mainstream at those companies, the leaders are seeing outsize results.

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