Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Webtrends News & Articles

Google, Yahoo & AT Internet Surf Forrester's Web Analytics Wave Report

Yesterday we discussed the leaders of The Forrester Wave: Web Analytics, Q4 2011, a report that highlights who's who in the market. This time around we're here with a review of the strong performers and contenders: Google, AT Internet and Yahoo. 

IBM, Adobe, Webtrends & comScore Lead Forrester's Web Analytics Wave

Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the following months. 

Webtrends Scores Facebook Engagement with Hoverstats

Care to evaluate the effectiveness of your Facebook posts? Hoverstats, a new tool from Webtrends, allows you to do just that.  

Webtrends Adds Real-Time Analytics Engine with Reinvigorate Acquisition

Webtrends Adds Real-Time Analytics Engine with Reinvigorate AcquisitionWebtrends (news, site) beefed up its analytics portfolio yet again today, this time with the acquisition of real-time analytics company Reinvigorate. Now, Webtrends will offer real-time and historical analytics for mobile, social and web channels. 

New Webtrends Social Suite Makes Brand Management Easy

New Webtrends Social Suite Makes Brand MGMT EasyToday Webtrends (news, site) released its revamped marketing suite complete with a new name tag: Webtrends Social. The "social media command center" focuses on Facebook, allowing users to create and manage a presence on the network without integrating tools or writing any code. 

Microsoft Prefers Webtrends for SharePoint 2010

Microsoft Prefers Webtrends for SharePoint 2010 Webtrends (news, site) announced an alliance with the mighty Microsoft today, outlining itself as a preferred analytics solution for SharePoint 2010. 

Webtrends Analytics 10: Analytics for Mobile, Social and Web

webtrends_logo_11.jpgWebtrends (news, site) is back in the headlines today with the newest version of its core Analytics product, Analytics 10. The release aims to connect all the dots by housing analytics for mobile, social and Web all under one roof. 

Is Video a Web Engagement Star or a Killer?

Positive web engagement management requires novel yet concise means of attracting the user. Where does video fall within the spectrum of good and bad experiences?

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Examining Facebook Social Commerce Trends, Data

How statistically significant is the recent growth in social commerce on Facebook? So glad you asked.

Growing Brand Management on Facebook with Webtrends

webtrends-logo-042009.jpgThe situation: Facebook's massive audience is often overwhelming, but remains choice for many marketers and their social strategies. The challenge: Distinguish the right customers from the wrong ones and engage them accordingly. The solution: Webtrends Social Accelerator Packages. 

Ektron Partners for Enterprise Investment Protection

Ektron Partners for Enterprise Investment Protection Ektron (news, site) announced a new Enterprise Technology Partner Program at this week's Synergy Worldwide Customer Conference. The initiative aligns participating companies in their efforts to provide comprehensive products for protecting enterprise technology investments.

Webtrends Offers New Ways to Maximize Facebook Ads

wWebtrends Offers New Ways to Maximize Facebook Ads Webtrends (news, site) turned a lot of heads when their acquisition of Transpond hinted at the future of social media marketing, but today's release of Webtrends Ads solidifies suspicions and ads bid optimization to the mix. 

Webtrends Targets the Future of Social Marketing

Webtrends Targets the Future of Social Marketing Webtrends (news, site) finalized the acquisition of an application development platform called Transpond this morning. Does this mean a step up for social media marketing? We think so. 

SharePoint 2010 Infused with Webtrends Analytics

Webtrends Brings Analytics to SharePoint It's not just content management and social computing vendors who want to a part of SharePoint's ecosystem, analytics vendors are seeing the writing on the wall as well. Webtrends (newssite) arrives just in time to offer its analytic solution for SharePoint 2010.

Everything You Need to Know About Social Media Marketing

Social media works, plain and simple. For businesses, it's a trend that represents a marketing opportunity so huge it eclipses the need for intermediaries by connecting companies directly with their customers. Have you taken a proper look at how best to utilize this phenomenon? Read on, we aim to help you. 

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