Webtrends News & Articles

Yesterday we discussed the leaders of The Forrester Wave: Web Analytics, Q4 2011, a report that highlights who's who in the market. This time around we're here with a review of the strong performers and contenders: Google, AT Internet and Yahoo. 

Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the following months. 

Care to evaluate the effectiveness of your Facebook posts? Hoverstats, a new tool from Webtrends, allows you to do just that.  

Webtrends (news, site) beefed up its analytics portfolio yet again today, this time with the acquisition of real-time analytics company Reinvigorate. Now, Webtrends will offer real-time and historical analytics for mobile, social and web channels. 

Today Webtrends (news, site) released its revamped marketing suite complete with a new name tag: Webtrends Social. The "social media command center" focuses on Facebook, allowing users to create and manage a presence on the network without integrating tools or writing any code. 

Webtrends (news, site) announced an alliance with the mighty Microsoft today, outlining itself as a preferred analytics solution for SharePoint 2010. 

Webtrends (news, site) is back in the headlines today with the newest version of its core Analytics product, Analytics 10. The release aims to connect all the dots by housing analytics for mobile, social and Web all under one roof. 

Positive web engagement management requires novel yet concise means of attracting the user. Where does video fall within the spectrum of good and bad experiences?

How statistically significant is the recent growth in social commerce on Facebook? So glad you asked.

The situation: Facebook's massive audience is often overwhelming, but remains choice for many marketers and their social strategies. The challenge: Distinguish the right customers from the wrong ones and engage them accordingly. The solution: Webtrends Social Accelerator Packages. 

Ektron (news, site) announced a new Enterprise Technology Partner Program at this week's Synergy Worldwide Customer Conference. The initiative aligns participating companies in their efforts to provide comprehensive products for protecting enterprise technology investments.

Webtrends (news, site) turned a lot of heads when their acquisition of Transpond hinted at the future of social media marketing, but today's release of Webtrends Ads solidifies suspicions and ads bid optimization to the mix. 

Webtrends (news, site) finalized the acquisition of an application development platform called Transpond this morning. Does this mean a step up for social media marketing? We think so. 

 It's not just content management and social computing vendors who want to a part of SharePoint's ecosystem, analytics vendors are seeing the writing on the wall as well. Webtrends (news, site) arrives just in time to offer its analytic solution for SharePoint 2010.

Social media works, plain and simple. For businesses, it's a trend that represents a marketing opportunity so huge it eclipses the need for intermediaries by connecting companies directly with their customers. Have you taken a proper look at how best to utilize this phenomenon? Read on, we aim to help you.