Webtrends News & Articles

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

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For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for putting real time analytics to use in remarketing campaigns (among other things).

According to the a new Forrester Wave report, online testing technology is undergoing a rapid evolution where it is becoming a core competency of digital marketers, while leading online testing platform providers are starting to follow the lead of digital marketing vendors by offering functionality that support multiple channels and create consumer profiles.

Webtrends has a handle on a pretty clever kit that could really shake up the digital marketing space. Its new Streams technology was on display at the Webtrends Engage conference, and the team put some live, real-time website data into some really futuristic and geeky visualizations that almost literally has to be seen to be believed.

Facebook is the model of customer acquisition, Alex Yoder, CEO of Webtrends said in his Webtrends Engage Conference keynote. Forty three percent of B2B businesses use it everyday. Social media is helping marketers find customers, but more importantly, close deals.

Digital intelligence company Webtrends has updated its Webtrends Streams solution to help marketers improve customer engagement and ROI.

Webtrends has announced the launch of Webtrends Steams, a new digital intelligence product that allows businesses to improve online marketing campaigns by streaming relevant data in real-time.

One of the things that people will be looking for this week at the SharePoint Las Vegas Conference will be news and solutions around the upcoming SharePoint release. Webtrends has been quick off the mark here, and has announced the release of Webtrends for SharePoint 2013.

HootSuite is launching an integration with Webtrends Analytics, a move the company says will increase the range of measurement tools available to HootSuite Enterprise users.

If you were unsure how important analytics and data intelligence is for today's customer experience strategists, look no further than Webtrends' latest fiscal year as it recorded double digital growth in mobile, social and optimization business.

Webtrends has added new social measurement capabilities to its Analytics on Demand offering,as well as packaged some new social analytics solutions.

 A new iPad app from Webtrends offers instant analytics to marketers and site owners, bringing information on the latest trending data from your websites and social media properties to users' fingers.

Enterprise social platform provider Telligent has been named Microsoft Digital Marketing Partner of the Year for 2012. The Digital Marketing Partner of the Year Award recognizes an “exceptional partner who has excelled in developing rich Internet solutions that are highly functional, scalable, flexible, and secure through a unified platform for intranet, extranet, and Internet sites.”