Content Management Matters ™

In an effort to save advertisers, who are predicted to "waste" an estimated 4.5 billion dollars US on paid search advertising in 2008, WebTrends has released WebTrends Ad Director. In fact it was Ad Director who helped predict the very estimation it is poised to prevent.

WebTrends Inc., a top provider of web analytics and online marketing solutions, has teamed up with Web CMS provider SDL Tridion in order to make online analytics and WCM integration easier and more effective than ever. Their solution is called WebTrends Enabler, and it allows marketers to easily synchronize with their online analytics and Web CMS with a little bit of tagging code.

Jumping square in the middle of the Web 2.0 bandwagon, enterprise Web CMS vendor, Percussion, has announced a new Solution Series for their Rhythmyx Web CMS platform.

While we're all aware of the broad scope of Web 2.0, the focus of Percussion's effort are on target, if a bit more focused. This latest update hones in on integrating Web 2.0 content flows, and on a concept that other Web CMS vendors, such as Hot Banana, have placed a lot of value on -- measuring the performance of content and creating feedback loops.