Webtrends Streams News & Analysis
| Monday Jan 27, 2014
Customer experience. No bigger buzzwords exist today for digital marketers.
And as we saw last week in Amith Parameshwara's 6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.
SDL is the latest provider to move toward a complete customer experience offering.
| Tuesday Aug 27, 2013
SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.
| Tuesday Jun 4, 2013
Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week.
| Wednesday Jan 30, 2013
Webtrends has a handle on a pretty clever kit that could really shake up the digital marketing space. Its new Streams technology was on display at the Webtrends Engage conference, and the team put some live, real-time website data into some really futuristic and geeky visualizations that almost literally has to be seen to be believed.