Webtrends News & Articles

You’ve undoubtedly heard the news: yesterday, in an acquisition to end all acquisitions style, Adobe (news, site) announced definitive plans to acquire Omniture for US$ 1.8 billion. Most initial reactions involved a lot of whooping over what on the surface looks like the first step towards a complete web solutions package -- design, build, publish and monitor -- but what's really going on here?

As per usual for the speculative bunch, there’s just a tad more to it than cooler workflows and more insights.

Summertime may be the time for blockbuster movie releases, but I don’t usually associate summer with blockbuster releases among web analytics vendors. WebTrends (site, news), with its Analytics 9 release in early August, sought to change all of that. WebTrends is having quite a busy summer, also acquiring a small multivariate testing firm called Widemile at the end of July.

Webtrends (news, site) took over Widemile (site) to bolster its analytics systems by analyzing multiple statistics simultaneously. This allows for more thorough and faster analysis and optimization of a website's performance.

The telling of stories is perhaps the most ancient of human arts. And as most of us know, it's not one easily mastered -- who hasn't told a joke that flopped or recounted a hilarious scenario to group of blank faced friends?

Webtrends 9 (news, site) has been officially released today, and with it comes a new model of web analytics story telling. We spoke with the company's CEO, Alex Yoder, about the art of the UI, and most importantly the fact that great UIs will never be enough -- open APIs and open schemas are the real way forward for intelligent analytics.

I thought Omniture’s (news, site) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.

Since Alex Yoder took over the reins as CEO at WebTrends in August, the company has been on an active campaign to make itself over…on both the image and product development fronts. Preaching a message of “openness” this has been manifest in hiring a new PR firm focused on consistent messaging and a senior management team that shows an interest in accessibility…both noticeable changes from the pre-Yoder days

There's been a lot of talk about social networking. It's big, getting bigger and there's no telling what it will grow up to be.

As a result, Webtrends (news, site) wants to make sure we monitor our status against it. In addition, the company unlocks access to customer data through no-fee API access. Enter Webtrends Open Exchange. 

Regardless of the global economic uncertainty, online advertising is not going anywhere.

Why? One word: analytics.

What do you get when you mix a provider that specializes in search engine optimization and a Web-based service that monitors search engine rankings? The recently partnered ClearGauge and ZoomRank would say a top-notch and innovative SEO measure.

Recently, WebTrends Inc., provider of Web analytics and online marketing solutions, issued what they’re calling a “declaration of data independence.”

The new platforms (yes, plural!) are standards-based and make it possible to exchange data across the enterprise, free from the closed silos of mass-market Web analytics suites.

WebTrends Inc., a web analytics and marketing solutions provider, has released the first free online tool that is designed to improve the speed and efficiency with regards to creating and collecting accurate data with data collection tags. This is a first for the Web analytics industry, and WebTrends hopes that this will be a hit with their current and potential new customers.

In an effort to save advertisers, who are predicted to “waste” an estimated 4.5 billion dollars US on paid search advertising in 2008, WebTrends has released WebTrends Ad Director. In fact it was Ad Director who helped predict the very estimation it is poised to prevent.

WebTrends Inc., a top provider of web analytics and online marketing solutions, has teamed up with Web CMS provider SDL Tridion in order to make online analytics and WCM integration easier and more effective than ever. Their solution is called WebTrends Enabler, and it allows marketers to easily synchronize with their online analytics and Web CMS with a little bit of tagging code.

Jumping square in the middle of the Web 2.0 bandwagon, enterprise Web CMS vendor, Percussion, has announced a new Solution Series for their Rhythmyx Web CMS platform.

While we’re all aware of the broad scope of Web 2.0, the focus of Percussion’s effort are on target, if a bit more focused. This latest update hones in on integrating Web 2.0 content flows, and on a concept that other Web CMS vendors, such as Hot Banana, have placed a lot of value on — measuring the performance of content and creating feedback loops.

Continuing a trend that began with Office 2007 and was followed by Windows Vista, Microsoft announces that the Beta 3 version of its next generation server operating system is available for download and will go into manufacturing before the end of the year.