Week In Review News & Articles

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

Most Popular

• Report: Moving From Content Management To Experience Management [Infographic]
• Thoughts on the New Cashless Society
• Why Most Big Data Projects Fail + How to Make Yours Succeed
• Forrester Report: Good Customer Experience Trumps Price for Loyalty
• How Social Intranets Cultivate High Performers
   

Editor's Picks

• How EMC Documentum Got Its Groove Back
• Budgeting for Enterprise Search - Time for the Guessing to End
• Four Reasons Why You Should be Thinking About Customer Journeys
• The State of the Mobile Enterprise [Infographic]
• Five Reasons Why DAM is No Photoshop

Around the Web

• Transforming Company Culture through Social Business
  
• Amy's Baking Company Social Media Meltdown: The ABC's of Social Media
• 5 Tips You Don’t Want to Hear About Social Business
• The Dark Side of Community Management
• The Big Hole in Big Data
   

Featured Events (all events | post your event

• May 22 -- Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 04 --  Webinar: Optimize Your Customer Experience Through Responsive Web Design
• Jun 13 -- SDL Innovate San Jose
• Jun 17 -- E2 Conference Boston

Featured Jobs (all jobs | post your job)

• Senior Technology Analyst at International Finance Corporation, Member of The World Bank Group
• Senior Intranet Sales Consultant in UK at Interact Intranet
• Customer Services Marketing Manager in Atlanta at Alfresco
• Software Developer, Business Applications in San Francisco at Engine Yard
• Communications Manager in San Francisco at Zynga
   

The Value of Customer Journey Maps
Customer journey maps force an organization to look outside of itself and directly at the customer's perspective. Here are 4 key elements of customer journey maps.

The Next Generation Enterprise
As we slowly make the transition to the next generation of super connected organizations, there are 5 choices enterprises will have to make.

Time to Adopt BYOD
The mobile enterprise is upon us and many employees bring their own devices to work. Here are 5 reasons CIOs should adopt a BYOD policy.

Most Popular

• How 5 Web Experience Management Vendors are Dealing with Personalization
• How Will Customer Experience Management Keep Up with Channel Independence? 
• Use Customer Journey Maps to Combat Self-Centeredness 
• SAP: 'Internet of Things' is Future of Information Management, Smart Cities
• What Are the 25 Most Engaged Brands on Twitter? 

Editor's Picks

• 5 Alternatives to WordPress
• Delivering Organization 2.0 with SharePoint 2013
• Designing for Community: Mastering the Art of Narrative
• Four Steps for Making Social a More Useful Part of Your CRM
• Gartner Highlights Up and Coming Digital Marketing Vendors 

Around the Web

• The first web page
• Socialogy: Interview with John Hagel
• The Future of Work is NOT About Replacing SharePoint and Email
• Tuning Your Investment in the Digital Marketing Funnel
• How CIOs Can Keep In Step With CEOs

Featured Events (all events | post your event

• May 07 -- J. Boye Web & Intranet Conference Philadelphia
• May 14 -- 2013 CMS Expo Learning and Business Conference
• May 14 -- Webinar: One-to-One Marketing Made Easy with Big Data
• May 20 -- Optimization Summit Boston
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing

Featured Jobs (all jobs | post your job)

• Director of Design - Connections in California at Yahoo
• Director of WW Support in Washington at Moxie Software
• Senior Manager, Public Relations and Content in San Francisco at Heroku
• Content Marketing Manager, SMB in San Francisco at Twitter
• Director of Product Marketing in Colorado at Gnip

Leading Your Communities
Communities are the perfect way to improve collaboration and engagement. Here's what one community manager learned about growing a successful community. You should also have a read of these 4 steps to lead your customer community.

The Adoption Obsession
Put aside the adoption metric and focus on user experience metrics that demonstrate the real value of new technology.

Big Data, Cloud & BYOD in the Enterprise
Some vendors, like EMC, say the convergence of cloud and big data will change the enterprise computing game. Others, like Dell, are banking on the growth of mobile and support for BYOD in the enterprise.

Most Popular

• Say It Ain't So, Joe: You Can't Do Records Management in SharePoint
• Employee Engagement: Its ROI May be More Than You Think
• How Will Customer Experience Management Keep Up with Channel Independence?
• Is SharePoint a Failed Vision for Collaboration?
• Autonomy Boss Talks Big Data, Information Management, Governance, Web CMS... And HP

Editor's Picks

• CXM - A Strategy That Really Needs Smart Technology
• Adobe Announces Experience Manager Webinars, Predictive Social Publishing
• Content Strategy: Why Branding Matters
• Moxie Takes on Yammer + Jive with Collaboration Spaces
• Community Design is Like Throwing a Good Party - It Takes Planning 

Around the Web

• Stop Watching the Stock Ticker and Start Improving Customer Experience
• Driving Innovation with Advanced Social Intelligence
• Authors Must Be Multilingual Or Fail
• ‘Doubling Down’ On Information Architecture
• “Pull” Systems are Antifragile
   

Featured Events (all events | post your event

• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego
• May 07 -- J. Boye Web & Intranet Conference Philadelphia 2013
• May 14 -- 2013 CMS Expo Learning and Business Conference
• May 14 -- Webinar: One-to-One Marketing Made Easy with Big Data
• Jun 17 -- E2.0 Conference Boston

Featured Jobs (all jobs | post your job)

• Business Development Director in California at Sitecore
• Mobile Architect in Austin at Headspring
• Digital Copywriter in New York at Story Worldwide
• Manager of Content Marketing & Social Media in Charlotte at Peak 10
• Knowledgebase Project Manager in Portland at SurveyMonkey

What Makes Customer Communities Tick
What makes people join? Why do they stick around? Check out these customer communities insights. And watch the replay of our recent Google #CXMHangout on Customer Communities -- it's not to be missed!

Social Business: Then and Now
Deb Lavoy has been a prolific writer on the topic of Enterprise 2.0. In 2010 she talked about how social media was changing Enterprise 2.0. This week she goes further looking at the real drivers of employee engagement.

He Said, She Said: Records Management in SharePoint?
Joe Shepley says you can't do records management in SharePoint. Mimi Dionne fiercely disagrees. Read her take on the SharePoint/Records Management debate.

Tweet Jam: Customer Communities
Join CMSWire on April 24th 10am PDT, 1pm EDT, 1700 GMT for our #CXMChat Tweet Jam. The topic -- Building successful customer communities. Read the Tweet Jam questions and see the experts who will be tweeting. Mark your calendars!

Most Popular

• Is SharePoint a Failed Vision for Collaboration?
• Salesforce.com Takes Lead Over SAP in CRM Market Where SaaS, Apps Dominate
• Microsoft Offers 3D Visualization For Business Intelligence, Big Data Analytics
• Is Proprietary Software Better, Safer than Open Source?
• How to Create a Culture of Customer Centricity

Editor's Picks

• How Will Customer Experience Management Keep Up with Channel Independence?
• Two Rules of Community Engagement - The Secrets of an Evangelist
• Webtrends Debuts Action Center for Streams Remarketiing
• From Requirements to Technology: An Approach to Build SharePoint Solutions
• Discussion Point: Marketing Automation - Feature vs Platform
   

Around the Web

• Four Disruption Themes for Business
• The One Conversation Tool That Will Make You Better at Absolutely Everything
• Innovative Analytics Boosts Organizational Edge
• Too Much Like-Mindedness Hurts Companies, and the Country
• What Would Ashton Do—and Does It Matter?

Featured Events (all events | post your event

• Apr 24 -- CMSWire's April Tweet Jam: Growing and Engaging Communities #CXMChat
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego
• May 07 -- J. Boye Web & Intranet Conference Philadelphia 2013
• May 14 -- Webinar: One-to-One Marketing Made Easy with Big Data
• May 20 -- Optimization Summit Boston 2013

Featured Jobs (all jobs | post your job)

• Enterprise Business Development Manager in San Francisco at Zmags
• Senior Associate Games Analyst in New York at Arkadium
• Content Marketing Manager in San Francisco at Xerox
• Marketing Content Manager in New York at Interbrand
• Project Manager in Kuala Lumpur at Teradata

Plan Your Social Business
We talk about it, businesses strive for it, but we've a long way to go before "social business" becomes just "business". And while we're here, take a minute to consider the "problem" with social according to Symon Garfield.

Is Your Community Successful?
Here are 5 signs your customer community is working, and 3 community adoption issues you might need to work through to achieve success. 

Managing Your Records the Right Way
Most organizations aren't doing records management right. Take a look at one journey through a records management implementation to gain some insights and best practices.

CXMChat Tweet Jam
With our Google Hangout successfully completed (watch the #CXMHangout video replay), we'd like to switch your attention to our upcoming April 24th Tweet Jam. The topic -- Building successful customer communities. Stay tuned for more details.

Most Popular

• Is SharePoint a Failed Vision for Collaboration?
• Forrester's Wave: WCM for Digital Customer Experiences, Adobe, SDL, Sitecore Top the List
• The Good, Bad & Ugly: The Impact of Customer Service [Infographic]
• eXo Upgrades Open Source Social Platform, Focus on Mobile, Collaborative Capabilities
• Social Business is Still Early Days; Major Disruption Headed Our Way

Editor's Picks

• You Can't Do Records Management in SharePoint
• Forrester Report: How to Create Thought Leadership to Help Your Brand
• Introducing the Community Director
• Salesforce Releases Mobile App Development Platform Services
• 5 Signs Your Customer Community Is Working and The Metrics to Prove It

Around the Web

• 4 Exercises To Improve Internal Collaborative Planning
• How to Build an Online 'Cult' of Customers
• What Would You Give up to Get Back?
• Avoid the "All Listen And No Action" VoC Program Trap
• 11 Inspiring Quotes From Sir Richard Branson 

Featured Events (all events | post your event

• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 24 -- CMSWire's April Tweet Jam: Growing and Engaging Communities #CXMChat
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego
• Apr 29 -- Document Strategy Forum
• May 07 -- J. Boye Web & Intranet Conference Philadelphia 2013

Featured Jobs (all jobs | post your job)

• Senior UX Designer in Massachussetts at Bridgeline Digital
• Experience Designer in Seattle at Adobe
• Content Strategist - Developer Content in California at Facebook
• Surface Business Manager in Washington at Microsoft
• Managing Editor, Content in California at LifeLock

Community Building
Customer Communities are a key part of most marketing strategies. But should you build your own community? That's a question you need to ask yourself. Check out our infographic showing 6 key elements of communities.

Early Days for the Digital Workplace
A recent study shows that the workplace has far to go with social, mobile and cloud. For those working on social, here's how you can make social collaboration features more meaningful.

Information Driven Innovation
Technology plays a key role in information driven innovation. Take some time to think about how your data can drive business value.

Google Hangout on Communities
Want to learn more about customer communities? Join us on April 11 at 9am PDT, 12pm EDT for our Google Hangout on the role of communities in customer experience strategy. Get your details here.

Most Popular

• Reflecting on Yammer and Office 365: SharePoint is Definitely Dead
• Digital Workplace: Social, Mobile and Cloud - Far from the Tipping Point
• Forrester: Marketers Need a Customer Journey Strategy
• What Does Your Employee Experience Look Like?
• The Holy Grail of Engagement and Why Communities Matter

Editor's Picks

• SharePoint Content Migration + The Sins of Your Past
• When a Woman in Tech Opens Her Mouth - Sheryl Sandberg
• Mobile Commerce Market Shows Continued Growth, No Consensus on Mobile Payment Methods
• Four Tips for Getting Your Mobile Marketing Initiatives off the Ground
• SDL Tridion 2013 Hits the Streets, Advanced Workflow, Connector Framework, More

Around the Web

• User Adoption Reality Check
• Online Privacy – The Good, the Bad, the Ugly
• Why Give Away Free Service? Because It's Worth It
• Three Things You Need To Move From Reporting To Analysis
• How to be a spammer: five golden rules

Featured Events (all events | post your event

• Apr 11 -- CMSWire's Google Hangout: The Role of Customer Communities in Customer Experience Strategy
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 24 -- CMSWire's April Tweet Jam: Growing and Engaging Communities #CXMChat
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego
• Apr 29 -- Document Strategy Forum

Featured Jobs (all jobs | post your job)

• Director New Media - Applications Development at QVC, Inc.
• Content Marketing Manager, Talent Solutions in San Francisco at LinkedIn
• Senior Logistics Business Analyst in California at NetApp
• Business Systems Analyst in Portland at Puppet Labs
• Head of UX in San Francisco at Splunk

Social e-Commerce
An e-commerce website without social features is like a chocolate sundae without the chocolate sauce -- plain boring. Check out 3 ways that social media is shifting e-commerce.

Your Take: SharePoint vs Yammer
Microsoft has revealed a bit of its SharePoint-Yammer roadmap, but questions still remain. Is it a question of SharePoint or Yammer? Or is SharePoint finally dead?

Google Hangout: Universal Social Standards
Business needs a way to value interactions across social media. Join us on March 28th at 9am PDT, 12pm EDT, 1600 GMT when we discuss the opportunities and challenges of universal social standards. Get your #CXMHangout details here.

Most Popular

• CMSWire Salary Survey 2013 Results
• Gamification: The Secret Weapon of Employee Engagement
• Where No UX Professional Has Gone Before #sxsw
• Choosing the Customer Experience Metrics that Matter
• Reflecting on Yammer and Office 365: SharePoint is Definitely Dead

Editor's Picks

• Warning Google Docs: Box Boss Aaron Levie Has His Eye On You
• Gartner Benchmarks US Digital Marketing Spend, Finds Budgets Going up 6% in 2013
• The Perfect Storm - Dealing with an Email Blizzard in the Face of Risk
• How to Integrate Social Media Into Your e-Commerce Marketing Strategy
• CMSWire Salary Survey 2013 Results

Around the Web

• Why You Need to Be Nice to People
• Agile marketing for a world of constant change
• Technology and the Effective Marketer (Part One)
• Why a Chief Digital Officer is a bad idea
• Mediocre is the New Bad for Customer Experience (video) 

Featured Events (all events | post your event

• Mar 27 -- CMSWire's March Tweet Jam: Inspiring Employee Engagement #SocBizChat
• Mar 28 -- CMSWire's Google Hangout: Universal Social Engagement Standards
• Apr 08 -- Total Customer Experience Leaders Summit Boston 2013
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Information Architect, CMS in Santa Clara Valley at Apple
• Director of Content in New York at Siegel+Gale
• Marketing Specialist in Germany at Liferay
• Data Engineer in San Francisco at Dropbox
• Director of Partners in Vancouver at Hootsuite

Customer Experience Metrics
If you aren't measuring your customer experience strategy, how do you know it's working? Check out 6 key customer experience metrics. 

Mobile Marketing Success
A new survey says that if you want your mobile marketing to be successful you need to think websites not apps. Here are 5 tips for mobile marketers.

SocBizChat Tweet Jam
This month, CMSWire and a great group of experts will discuss the importance of employee engagement in our March 27th  #SocBizChat Tweet Jam. Check out the Tweet Jam questions and list of experts who will be there.

Most Popular

• How Gamification Can Impact Employee Engagement [Infographic]
• What Works in Social Media Marketing?
• How Social Collaboration Helps Resolve 'Work From Home' Issues
• The Human Enterprise: Progress or Perish
• The Traditional Intranet is Killing Your Company

Editor's Picks

• Facebook Features: The Mobile App on iOS, Android, Windows Phone & BlackBerry
• How to Avoid an Epic Fail of Your SharePoint 2013 Roll Out: Get a Roadmap in Place First
• Top 5 Alternatives to Google Reader
• Forrester Reports: No 'One Size Fits All' Model for Surviving Digital Disruption
• IBM Opens Customer Experience Lab to Help Businesses Gain Customer Insights

Around the Web

• The 7 characteristics of powerful visions for effective leadership
• Listening Online Isn’t A Lost Art, You Must Find It
• Why Fear Motivates More Than Opportunity
• Everything is Not Important
• Does Collaboration Actually Hurt Productivity?

Featured Events (all events | post your event

• Mar 20 -- Content Strategies Summit
• Mar 20 -- Webinar: Keep Your Email Flowing with DMARC (Message Systems)
• Mar 28 -- CMSWire's Google Hangout: Universal Social Engagement Standards
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• User Experience Director in Boston at Synacor
• Senior Digital Content Strategist in New York at Siteworx
• PR Manager in California at Tealium
• Social Content Manager in Seattle at Tableau Software
• Business Analyst in San Francisco at New Relic

Gamification in the Enterprise
Designed and implemented properly,  there are a number of ways gamification can boost employee engagement. According to Gartner though, 80% of gamification implementations will fail by 2014.

Why Does SharePoint Flounder?
The reason for most SharePoint failures? Improper planning. That's why creating a realistic SharePoint roadmap is key.

Defining Real Social Engagement
Likes and clicks are not "engagement". When it comes to social, real connections and authenticity are the big challenge for brands.

Most Popular

• Building the Powerful Pyramid of Employee Engagement
• Dispelling the Chief Marketing Officer Myth
• An Overview of Social Features in Yammer
• Office 365: Top 10 Upgrades to SharePoint, Exchange, Lync for Business Productivity
• How Gamification Can Impact Employee Engagement [Infographic]

Editor's Picks

• How 6 Web Experience Vendors Support Marketing Automation
• Innovation Is Neither a Process nor a Department
• Can Digital Analytics, Marketing, IT and BI Get Along in the World of Big Data?
• LivePerson Report: Online Customers Impatient, Demanding and Heavy Buyers
• Adobe Marketing Cloud Updates: Experience Manager, DAM, Mobile, Social #adobesummit

Around the Web

• Chief Customer Officers Must Orchestrate Experiences
• Macro trends don't matter so much
• Never Sacrifice Values for Growth
• What do you mean by marketing as a science?
• ITization of Consumers

Featured Events (all events | post your event

• Mar 14 -- Customer Success Summit
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Vice President - Service Cloud in UK at Salesforce.com
• Web Content Manager in Washington DC at VeriSign
• Content Publishing Manager in Dublin at Betfair
• Senior UX Designer in London at Yammer
• Data Quality Specialist in San Francisco at Klout

The Chief Marketing Officer Myth
Despite what many say, the CMO is not becoming the dominant enterprise software buyer -- the CIO will keep this crown.

Marketing automation platforms help marketers develop 1:1 relationships at broadcast scale. Here's a look at how 5 successful marketing automation strategies.

Intranet Governance is Key
As Intranets grow in complexity, the importance of Intranet governance is gaining popularity.

Big Data for Everyone
It's been quite a week for big data with Hadoop headlines galore. Check out news from Intel, EMC and Cloudera. These are groundbreaking approaches to once mind-numbing tasks.

Most Popular

• Oracle Acquired Eloqua: So Now What?
• SAP Announces Mobile Document Management at Mobile World Congress
• Dispelling the Chief Marketing Officer Myth
• Forrester: Business Isn't Happy with SharePoint, But IT Seems To Be
• How the Cloud is Impacting SharePoint 2013

Editor's Picks

• EMC Introduces Pivotal HD - May Be the Most Powerful, Friendly Hadoop Distribution Yet
• Customer Focused Marketing Automation: 'Automation' is the Easy Part
• Top 40 Most Influential CEOs on Social Media [Infographic]
• Discussion Point: Marketing Automation - Consistency vs. Best of Breed
• Simplifying And Improving Your Customer's Web Experience

Around the Web

• Re-Engaging Differently
• Marissa Mayer's Yahoo! Mistake (It's Not What You Think)
• Disruption guru Clay Christensen says incumbent media players are making a classic mistake
• Productivity
• Beth Comstock on when to slow down

Featured Events (all events | post your event

• Mar 08 -- SXSW Interactive Austin 2013
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Director of Cultural Capital in California at Mozilla
• Content & Community Program Manager in San Francisco at Twitter
• Data Scientist in San Francisco at Stripe
• Technology Project Manager in Las Vegas at Zappos
• Senior Director of Sales Operations in San Francisco at Mashery

Integrating WEM and Marketing Automation
Check out 5 reasons to close the gap between marketing automation and web experience management. Then watch the recording of our Google Hangout where we discussed how WEM and MA can be integrated to support omnichannel experiences. 

Digital Marketing Innovations
To improve lead generation, there is an option that falls between simple landing pages and your website. This new multi-page 'post-click' experience is more creative and possibly, more effective.

Better Mobile Web Experiences
Have a look at these 5 usability tips for your mobile website and check out Forrester's picks for online testing tools to help you build great experiences.

Does SharePoint Suck?
Forrester recently surveyed SharePoint users and found SharePoint lacking in key scenarios.

CXMChat Tweet Jam
Make sure to join us on February 27th at 10am PST, 1pm EST, 1800 GMT for our CXMChat TweetJam, "Building Better Web Experiences with Marketing Automation." We have an expert panel ready to discuss how MAP and WEM can integrate to drive great customer experiences.

Most Popular

• Forrester: Business Isn't Happy with SharePoint, But IT Seems To Be
• Collaboration Isn't Working: What We Have Here is a Chasm
• Report: User Demographics for Popular Social Media Sites Facebook, Twitter, Pinterest
• Social Business Challenges Transforming Companies....Slowly
• Want Social Media to Work for Your Company? Turn Your Employees into Advocates

Editor's Picks

• Forrester Wave for Online Testing: Maxymiser, Adobe, Autonomy Among Leaders
• In Between Websites and Landing Pages, A Better Post-Click Experience Awaits
• Gartner: Business Intelligence Market Grows, Data as a Service Upcoming Trend
• IBM MobileFirst: A Comprehensive Portfolio for the Mobile Enterprise
• Miles Ahead in the Roadmap of an Electronic Records Management Implementation

Around the Web

• Getting Started With Social Support
• Quest for the Digital Fountain of Youth Awakens “After Life Technology”
• Where the Founders of Young Startups Find Inspiration
• Is Your Business Ready for 'Net Natives'? Amazon Is
• Turn Failures Into Stepping Stones: 5 Ways

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit in Salt Lake
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Senior Business Analyst in New Jersey at CoreMatrix
• Community Manager in California at Logitech
• Content Producer in Santa Monica at Yahoo
• User Interface Designer in Canada at Radian6
• Programme Manager in Cardiff at Box UK

The Problem with Digital Marketing
The problem with digital marketing today is that marketers focus too much on channels when they should be thinking customer, customer customer.

When used right, marketing automation can serve the sales team and improve customer experiences. Unfortunately, Marketing Automation is on a collison course with privacy -- does this spell disaster?

The Problem with Collaboration
The world is suffering from a collaboration gap. Collaboration isn't working -- but we can get there, with the right mindset. We need to focus on the employees and not the technology if we want to transform into truly social businesses.

Google Hangouts & Tweet Jams
CMSWire events are kicking into high gear. Check out the details for  Feb 20th our Google Hangout at 9am PST, 12pm EST. And then join us on February 27th at 10am PST, 1pm EST for our Tweet Jam -- get the #CXMChat details here.

Both events will explore the intersection of Marketing Automation and Web Experience Management.

Most Popular

• Prediction: SharePoint Will Disappear Very Soon
• Collaboration Isn't Working: What We Have Here is a Chasm
• How to Get the Best of Both Worlds: Web CMS and Marketing Automation
• Don't Be a Social Business Statistic
• Jive Takes Off the Gloves and Takes on the Competition

Editor's Picks

• Why All Enterprise Search Projects Fail
• Marketing Automation vs. You
• Think Customers, not Channels
• Gartner: 3 Actionable Analytics Trends Driven by Big Data, Mobile, Social
• How to Drive Sustainable SharePoint Adoption in Your Organization

Around the Web

• Confusing loyalty with silence
• Fewer Customers Will Help You Grow Faster
• Clay Christensen: First the media gets disrupted, then comes the education industry
• Big brother’s watching: Half of users don’t like brands listening in on social media
• Your Innovation Problem Is Really a Leadership Problem

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit in Salt Lake
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Technical Program Manager in Mountain View at Google
• Java Software Engineer in Atlanta at Hannon Hill
• Social Media Manager in Seattle at Projectline
• Marketing Coordinator in Boston at SiteSpect
• Communications Senior Copywriter in San Francisco at Zynga

Are You a Social Business Statistic?
Gartner says 80% of social business efforts will fail through 2015. Don't want to be on the wrong side of that stat? Then take time to understand how social, mobile and cloud are changing your organization.

In addition, check out 6 things you should know at to avoid being a social business statistic.

Top Customer Experience Trends
Looking for CXM priorities? Context, unification and mobile are key in 2013.

Check out a few of the tools you can leverage to improve customer loyalty.

CXMChat Tweet Jam on Feb 27
Join CMSWire on February 27th at 9am PST, 1pm EST, 1800 GMT as we discuss how marketing automation can help build better web experiences. Check out the Tweet Jam questions and panelists and mark your calender!

Most Popular

• Who Are America's Top CIOs?
• Webtrends Streams Helps Bring Data to Life
• How Many Web Pages Can One Person Manage?
• 5 Tasks For Successful Migrations To SharePoint 2013
• SharePoint, Social and Yammer: A Way of Working, Not Just Tools

Editor's Picks

• Social Business: Moving Beyond Email
• Salesforce Acquires Content Integration Specialist EntropySoft
• The Organic Intranet
• Got Customer Loyalty? Forrester Report Looks at Today's Tools
• Content Strategy: 5 Ways to Find Your Voice and Tone

Around the Web

• How to Get More Creative
• Denying miscellaneous
• Yes, Introverts Can Be Great Public Speakers
• If You Love Your Brand, Set It Free
• The state of influence today: increasing marketing budgets and greater influencer professionalism

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit in Salt Lake
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Copywriter in California at Shutterfly
• Program Director in New York at NetCracker
• Project Manager in Denver at Interactive Intelligence
• Enterprise Business Development Manager in San Francisco at Zmags
• Media Analyst in San Francisco at RadiumOne

Better Web Experiences
February brings a new editorial focus -- building better web experiences with marketing automation. To get started, let's take a minute to look at the 5 pillars of web experience.

If this truly is the year of the customer then marketers need to put together the right tools to build a great web experience.

Get Ready for the Super Bowl
The Super Bowl is on many a man's -- and woman's mind. Whether its RIM's BlackBerry's new BB10 ad, all the mobile videos you could ask for, or a dedicated social NewsHub, we know marketers are doing their best to get your attention. Want to take bets on who wins?

The CMSWire Community
Monday was Community Manager Appreciation Day. Hats off to our own community manager Marisa Peacock.

This month, we have two great events in the works focused on web experience, our #CXMChat Tweet Jam and a Google Hangout with a panel of WEM providers. We're excited to get started!

Most Popular

• Forrester - Ditch the Funnel, Go for the Customer Life Cycle
• Microsoft Confirms February 9 as Release Day for Surface Windows 8 Pro   
• Understanding the Potential of Gamification in SharePoint
• IBM Announces Connections 4.5, Employee Experience Suite #ibmconnect 
• 'Social Business' is Only Half of Enterprise 2.0

Editor's Picks

• How To: Social Media Marketing, Monitoring Tips for SMBs
• Do 1 billion Users Mean the Open Web is Dead?
• Oracle's Hurd Says More Cloud Services in H1, Sun has Paid For Itself
• Efficient or Effective: A False Choice and Here's Why
• Webtrends Streams Helps Bring Data to Life #wtengage

Around the Web

• Change Happens
• Connecting The Dots On The Social Experience
• From video interviews to digital exams, companies are rethinking how to look at potential hires
• Are brands overestimating the value of social data?
• When Good Isn't Good Enough

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Product Marketing Manager in New Hampshire at Ektron
• Senior Content Strategist in New York at Logical Design Solutions
• User Experience Designer in Fort Lauderdale at Ultimate Software
• Senior Business Analyst in California at NetApp
• Senior Project Manager in California at Lithium

Building Customer Loyalty
If you want to have loyal customers then there are four core customer experience competencies you must have a handle on. Pick up a few more great CXM tips from our recent #CXMChat Tweet Jam.

Goodbye Marketing Funnel
Forrester says you should ditch the marketing funnel in favor of the customer life cycle. But there is one funnel you should consider key to your customer experience strategy -- the social funnel.

The 21st Century "Social" Business
Organizations are in a state of transformation, which many refer to becoming Social Businesses. But there's more going on here then a need to be more "social". Today's ideal organization is a complex adaptive system, of which social is only a part.

Most Popular

• Microsoft Bets on Yammer to Change Itself and Us
• 'Social Business' is Only Half of Enterprise 2.0
• A New Business Model for SharePoint 2013
• Facebook Advertising Works - If You Don't Make These 3 Mistakes
• Microsoft Office 2013 Pricing Emerges, Some Business Users Can Bring It Home

Editor's Picks

• Gartner: Top Ten Digital Technologies, Business Priorities, Changing Role of CIO
• Building Customer Loyalty with the Four Customer Experience Core Competencies
• Cloud Computing Skills Sorely Needed in Workforce
• Interview: Lithium CEO Rob Tarkoff Has Some Advice for Social Media Consultants
• Ian Truscott: 2013 Belongs to the Content Professional

Around the Web

• Content Management in the Social Age
• Arianna Huffington: Dare to Fail
• Yammer CEO Recounts Lessons of Microsoft Acquisition
• Any brand can promise, great brands deliver
• Great Ideas Aren't Enough

Featured Events (all events | post your event

• Feb 05 -- (Webinar) The 5 Linchpins of Great Digital Experiences
• Mar 04 -- Adobe Digital Marketing Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego 2013

Featured Jobs (all jobs | post your job)

• Systems Analyst in Ontario at OpenText
• Online Community Associate in Santa Monica at EdgeCast
• Senior Information Architect in New York at SapientNitro
• Content Manager in Santa Clara at NVIDIA
• Firefox Project Manager in San Francisco at Mozilla