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Week In Review News & Analysis

This Week: Microsoft Enters Marketing + IT Preps for IoT Assault

Integration Risk for IBM?
A direct competitor has some direct comments on IBM's acquisition of Silverpop and how it may lead to integration struggles. IBM, meanwhile, remains confident.

Microsoft Plans Marketing Splash
Microsoft's director of worldwide product marketing said the company is going to capture marketers’ imaginations with its new platform.

Life in Mobile Enterprise
We continued to examine the mobile enterprise this week, discussing among other topics IBM's take on becoming mobile first and the mobile mind shift.

Why SharePoint is Hard
Deploying SharePoint requires organizational discipline. Unfortunately, most organizations have historically lacked the discipline needed.

Get Smarter in Tech
Check out Gartner's top 10 technologies that make governments smart.

Prep IT for Internet of Things
IT departments will be on the front lines of the IoT assault, especially when it comes to configuring, managing and updating all the devices that need to communicate and interact.

Build a Thriving Customer Community to Realize the Community Effect
Become a customer experience leader with the help of your customer community
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This Week: Hackers Take Over B2B Site + Game-Changer for Big Data

No One's Safe From Hackers
A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic.

Marketing Tips by the Bay
Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails more human among other topics. Meanwhile, Forrester swooped into the Bay Area and stressed that marketing campaigns are dead.

SharePoint's Mobile Challenges
While changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Catch-up in Mobile Enterprise
As companies work to extract value from mobile disruption, delivering a consistent experience across devices as their biggest challenge.

Office 365 Moving Essentials
Making the case to move to Office 365? These 10 talking points should help you explain your recommendations to management.

Top 7 Success Factors for Optimizing Customer Experience
Improve your marketing efficiency and realize the complete benefits of optimizing customer experience.
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This Week: Salesforce Guns for SAP + Consumers Want Control of Data

HTML5 Not Making Grade
HTML5 hasn't met expectations as a platform for mobile applications

Salesforce Set to Take on SAP
Just two days after Gartner released the top earners in the software industry, a Salesforce executive said his company will be bigger and better than SAP.

Privacy, Security Woes in Enterprise
We have very few mobile applications that an IT professional would feel comfortable calling enterprise grade because of a lack of viable security and privacy options.

Goodbye SharePoint Problems
A new report says SharePoint 2013 ironed out all the wrinkles and now offers a powerful enterprise collaboration platform for business users. But governance mistakes still happen to the best of us.

EMC's News Hits Street
EMC has released a new Documentum developer edition and it includes open source components. Not just that, but anyone — not just EMC customers — can download it for free.

Consumers Want Control of Data
In the world of big data, one of the first things to know is understanding customers truly by understanding transaction data.

OpenText Innovation Tour
Interact with thought leaders on the future of enterprise information and the role of CIOs.
> Register Now

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This Week: Forget the Funnel + Rethinking the Rush to the Cloud

Forget the Funnel
Marketers should throw out the old rulebooks, because what was right yesterday doesn't necessarily translate to today.  

Psssst: Want to Engage Customers?
Want to know a secret? How about four? Find out the four attributes of great customer engagement.

Employees Want Mobile Doc Access
The results are in and improved document sharing topped employee demands for collaboration technology.

Box IPO Finally Official
After months of rumors, Box filed its IPO this week, revealing some sobering figures in the process.

Rethinking the Cloud Rush
When vendors rush services to the cloud, they ignore customer needs for security and data privacy. 

SAP Shakes Up Data Warehousing
SAP's latest update to its data warehousing play promises to deliver what the customers want: the information they need to act.

The 3 Stages of Digital Marketing
Prepare for the complex challenge of multi-channel marketing by taking a more scientific approach.
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This Week: Facebook Beyond the Like + SharePoint's Next Step

Facebook Likes: Forget 'Em
We all like "likes." But there are three other Facebook metrics that provide businesses with far more valuable insight.

Hail to the CCO
Rockstar chief customer officers (CCOs) are those who realize their role is about uniting their organization.

What's Next for SharePoint?
Microsoft continues to innovate in the social space, but it's making it loud and clear that its primary focus is on the cloud as a delivery mechanism

CMO, CIO Examined
The CIO role is fading away, a point not well taken by a practicing CIO. Meanwhile, the CMO may be the most enigmatic executive in the C-Suite.  

Microsoft SQL Trumps Oracle?
Microsoft's SQL Server 2014 released to manufacturing this week will give Oracle users a boatload of reasons to consider ditching.

Analysis of Analytics
We were all over the Predictive Analytics World this week. We shared tips on big data, examined how to cut costs and increase output and talked about how Blackjack can help improve marketing analytics.

Context is at the Heart of Great Customer Experience
Join next Tuesday to understand why delivering contextually relevant messages matters.
> Join Us March 25

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This Week: SharePoint Cloud Choices + Email Marketing Done Right

Google Analytics Measured
What are you analyzing in Google? Here are 10 things you should be measuring in Google Analytics. 

Be a Rockstar Email Marketer
Gmail's decision to display the unsubscribe feature more prominently should not affect email marketing campaigns.

Make Your Employees Smile
Develop the employees you have, rather than focus all your efforts on recruiting, John Hagel told the crowd this week at the SXSW festival. At the same conference, we explored the maturing API space.

SharePoint's Cloudy Options
When it comes to hosting SharePoint on premises or moving it into the cloud, there is never one right answer.

Is Box All That?
All eyes are on Box as the world waits for the file sync and share startup to reveal its financials in preparation for its pre-IPO road show. 

Thanks for Playing, CIO
Do we need CIOs anymore? One executive says that role will soon morph into others.

Forrester Report: B2B Marketing in the Age of the Customer
Leverage modern competitive advantages to win business and market share.
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This Week: Oracle's Getting SaaS-ier + SharePoint Wins in Vegas

Oracle's Getting SaaS-ier
Oracle's up to it again -- acquiring companies. What's behind their latest strategy

Digital Marketing Disconnect
Digital marketing is a hot topic in the tech sector right now, and the necessity of understanding customer needs and responding in real time will only become more critical and more complex as channels and choices multiply.

SharePoint Wins in Vegas
In Vegas, Microsoft shows it's closing the gap between Yammer and SharePoint. Also at the SharePoint Conference, we found ways to ease navigation in SharePoint 2013.

Enterprise Software Ratings Shakeup
They call themselves a disruption to Gartner and Forrester, and say they have the in-the-trenches reviewers to prove it. 

Reduce Big Data Anxiety
Big Data stress? We break down big data and analytics into digestible terms that earth people can understand. 

SAP HANA Goes for Jugular 
SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies, in the enterprise and beyond it.

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.
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This Week: Marketers Depend on IT + Dropbox Strikes Gold

Survey Says? Make Surveys Better
Forcing survey-takers to opt-out. Creating surveys that take longer than 15 minutes. Not including any open-ended questions. Doing any of this? Here are five ways to make your marketing surveys better

Oracle Gets BlueKai. What's Next?
Oracle Corp. appears to have an insatiable appetite for marketing technology. Its latest deal is BlueKai. Marketing wonks should keep their eyes on Marin Software, a provider of a cloud-based digital advertising management platform, as a possible buyout target

Making BYOD Work
BYOD is all but inevitable today, but you must create a comprehensive BYOD strategy that identifies which mobile devices, applications and services to support. It should also provide policies and procedures to guide help-desk and customer-service employees. 

Long Live Email Collaboration
With all the anti-email push out there, we need to allow people to collaborate with the tools that they are comfortable using. Email is comfortable.  

Why IBM's Cloudant Acquisition Matters
Feeling the pressure to innovate, IBM bought infrastructure-as-a-service brand SoftLayer last year, and it’s why they purchased big data-database provider Cloudant this week.  

Golden Days of Enterprise IT
These are golden days for enterprise (and wanna be enterprise) IT vendors. You don’t have to look any further than the (now confirmed) $350 million Dropbox raised last month to prove it. 

Tech Brief: Agile Digital Marketing for the Enterprise
Learn how integrating your marketing tools into one system can benefit your business.
> Download the Brief

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This Week: Collaboration's Future Is Here + Who Holds the Purse Strings in Tech?

Customer Experience Gets a Boost
Customer experience remains a priority for companies, and they are investing more money and more resources to follow through on the promise. This spells a win for the customer and a win for business's bottom line. 

Marketing's Arch-Nemesis: Gmail Tabs
Marketers collectively cringed when Google introduced the tabbed interface to Gmail, but emerging solutions help keep marketing messages out of the dreaded "promotions" tab.

Collaboration's Future is Already Here
Companies struggling to find the best collaboration tools could take a few tips from the consumer world. Remember, familiarity breeds usability. 

Chasing  Work-Life Balance
Studies agree: time away from your desk makes you more productive, focused and happy. What steps can companies take to help employees find their balance?

Big Data Market Leaders
The companies reeling in the big bucks in the big data world probably aren't who you think. A recent report proved the old adage that to make money, you need to have money. 

Who Holds the Technology Purse Strings?
The CIO still holds the purse strings when it comes to tech purchases, with business-controlled purchases lagging far behind. 

25 Ways to do Real Time Website Personalization
Turn more visits into conversions with these personalization tips.
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This Week: Maximize Your ROI from SharePoint + Why My Hadoop is Better Than Yours

6 IT Trends Driving Digital Business
Is the mastery of digital technologies an essential core competency for any successful business?

What You Can Do About Bad Customer Service
Where 44 percent of customers leave because they feel unappreciated, fed up, frustrated and convinced no one really cares about their problems, we turned this week to this customer experience expert, best-selling author and motivational speaker for help.

Maximum ROI From SharePoint?
If your company has invested in SharePoint, they have likely put a lot of time, money and resources into its acquisition and deployment. Yet many companies are not realizing the return that they could be on their sizable investment.

Close the Knowing-Doing Gap in Enterprise Collaborations
The business improvement potential of enterprise collaboration is huge, but most organizations need help to close the knowing-doing gaps that prevent them from realizing this potential. 

Email to Cloud: Fear Not
Despite the best efforts of social networking vendors to convince us to the contrary, email is alive and kicking in the enterprise -- but many enterprises still prefer to leave their email as an on-premises application

Microsoft Brings BI Tools to a Billion Screens
Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate vice president of the company’s Data Platform Group, and his team.

My Hadoop's Better Than Yours
The commercial vendors behind Hadoop don’t actually taunt each other in the press, but they do say things like we’re the only … we don’t do that … they’re doing this … Of course each of them has to differentiate themselves from the next and show potential customers why their branded commercial Hadoop distribution is not only fast, but also Enterprise-grade, secured and flexible.

The 3 Stages of Digital Marketing Maturity
Transform your digital marketing strategy into an exact science.
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This Week: Marketing Automation Meets Gmail + Hybrid Clouds and SharePoint a Good Marriage?

IBM: Nothing Like Us Out There
IBM's vision with Mail Next? Upgrading mail with social business capabilities and giving mail users the ability to share with a wide audience, IBM told CMSWire this week.

Marketing Automation Meets Gmail
Cirrus Insight's integration of Pardot and Hubspot marketing automation with Gmail means Pardot and Hubspot customers who use Salesforce will have access to all of their marketing automation intelligence in their Gmail inbox. Meanwhile, Forrester produces its top nine marketing automation vendors.

Better Yammer-ing
Using Yammer? Here are four suggestions for improvement and ultimately better social collaboration.

Telecommuting and its Downside
Working from home is the best job ever … as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job. 

Save Your Big Data from Landfills
Dealing with your big data landfill requires a new strategy that goes beyond the current data preparation methods used by IT.

Hybrid Clouds for SharePoint?
The hybrid cloud is the talk of the industry for 2014, and a hybrid cloud for SharePoint/Office 365 is no exception. But not everyone is going hybrid, at least not permanently.

Maximizing the Value of Online Marketing Video
Tips for content marketers considering adding video to their content marketing strategy.
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This Week: Is IBM Disrupting Email Collaboration? + Why OpenText Invested $1 Billion in GXS

New CMSWire Home Page!
We hope you're finding the new design of our CMSWire.com home page pleasing on the eyes. We launched the new look to kick off the New Year and are confident you'll be able to get the right content at the right time -- whether it's breaking news, digging deeper with analysis or industry overviews from our long list of expert contributors.

Let us know your thoughts on the new design! Happy 2014! 

-- Brice Dunwoodie, Founder, SMG/CMSWire.com.

Roadblocks to Epic Customer Experiences
If customer experience is so critical, why do so many companies stink at it? Our columnist took this to heart, and started a three-part series examining key obstacles that hinder companies from delivering the experiences customers want.

Content Management vs. E-Commerce
This week, we looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. We then went on to show how Elastic Path is using e-commerce APIs to integrate content and how Sitecore puts customers at the heart of the retail process by providing personalized content and user experiences.

IBM's Mail Next an Original?
IBM turned a lot of heads when it unveiled plans for Mail Next in the Enterprise at IBM Connect 2014 in Orlando, Fla. But is it all that original, really? Meanwhile, IBM launched at the conference a new global customer experience consultancy.

SharePoint's Transformation
Our three-part series on SharePoint developments concluded this week with a look into how collaboration changes have been transformative. Earlier in the series, we discussed enhancements for capacity and information management and the user interface — designing a new user experience, and coloring documents with rich palettes of metadata.

OpenText Takes Dive for Big Boys
With GXS and its B2B integration services, OpenText is gunning for the top of the space -- and they just might be there already, one analyst told us

Will Internet of Things Ever Take Off?
We take a look at some of the myths surrounding the IoT and examine why it may never reach its potential.

Web Content & Customer Experience Management Guide
Evaluation criteria for web CMS and CXM vendors.
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This Week: The Next $10B Digital Marketing Trend + Recipes for a Great Intranet

Responsys a Gap-Filler for Oracle?
One competitor of Oracle's certainly feels this way, and they and others shared their thoughts on what the $1.5 billion acquisition does for the marketing industry.

$10B a Year Marketing
Location-based marketing is coming to a store near you -- are your marketing departments diving in? What you need to know about this trending marketing practice.

Recipes for Intranet Success
Need inspiration? Chris Wright gives us his concise recipe for a perfect intranet. And we looked at how National Geographic built an outstanding intranet

Making the Most of SharePoint
In SharePoint, organizations must embrace changes required for success and move past the traditional roadblocks -- so here's how.  

Stop Ignoring Rogue IT
As Jeff Foxworthy would put it, “If you shared a company document with a colleague using a publicly-available document sharing service, you might just be rogue IT.”

Going After Dropbox in Enterprise
Dropbox wants to be the cloud solution enterprises turn to for online file sharing, but there’s a problem

Who Wins in Business Intelligence?
Forrester says these large enterprises are focusing their efforts on providing their workers with broad, scalable enterprise suites with BI embedded in ERP, customer relationship management (CRM) and financial software packages, as well as lightweight desktop self-service tools.

Forrester Report: Mobile App or Mobile Web?
Better understand both the business and IT implications of your mobile choice.
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This Week: Why a New Web CMS Won't Solve Your Problems + The World's Best Intranet Examined

A New Web CMS Won't Solve Your Problems
Stop looking to technology as the answer to your marketing woes. Here's a thoughtful look at marketing's situation in 2014.

Breaking Down the Marketing Tools Landscape
One way to get your head around 947+ marketing software vendors competing for your attention is to focus on one piece at a time. This week, Scott Brinker commented on the web experience part of the picture.

World's Best Intranet
How National Geographic got kudos for one of the best Intranets around.

Is SharePoint a Productive Platform?
A common question from executives to the teams and stakeholders who own and manage SharePoint is "How productive are our end users in SharePoint?" 

Building Your EIM Case
We’re seeing more openness to strategic content technology initiatives than we did during the brutal years following 2009, but it’s still imperative to demonstrate solid ROI for any IT initiative, particularly EIM.

Internet of Things Here to Stay
The Internet of Things isn't just a buzzword — and five years from now, the phrase will be as common as the words “digital” or “social media.”

Finding the Right Approach to Managing Global Websites
Three management approaches examined - find the option that works best for you.
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Title image by Asa Aarons/all rights reserved.

This Week: 10 Ways the CMO Role is Changing + Telling Stories with Data

Changing Role of the Chief Marketing Officer
Multichannel customer choices, data analysis and marketing technology are just a few of the factors forcing radical changes for Chief Marketing Officers.   

Get Ready for More Acquisitions
After Oracle's end of year purchase of marketing cloud vendor Responsys, everyone's wondering what will be the next big acquisition in the digital marketing space.

Tips for Finding ESN Influencers
Influencers in your company can inspire other employees to spread ideas, join discussions and participate in collaboration through a combination of charisma and dynamism. To find them, follow the content trail.

Looking for Work - Home Balance in the Digital Age
Constant connectivity allows you to hold meetings from Disney World, but where do we draw the line between the mobile workplace and home?

Tell a Smarter Story
People tell stories to make sense of things. Combining data and storytelling make complex data digestible. 

Getting Executive Buy In for Information Management
To make a strong business case for your information management project, show the CXOs the money.

Unlocking Knowledge for Better Customer Engagement
Learn how information integration and customer centricity can drive revenue.
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