Web Experience/Engagement Management (WEM) Articles

There's a right way and a wrong way to share your input with software vendors: share it the right way and you can influence the next release. Share it the wrong way, and you could become the squeaky wheel.

No marketer can afford to underestimate mobile’s unique ability to drive interaction and brand engagement. 

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale. But now online channels are growing up in their capability to deliver media content and audiences, and the majority of online marketers in 2013 are fairly evenly splitting their digital spending between brand and direct response advertising -- even though there’s still a lack of consistency in effectively measuring ROI across platforms. That picture of the evolution of online advertising emerges from a new survey report by Vizu, a Nielsen company. 

The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized. 

TweetDeck has long been a favorite resource for those scanning Twitter across multiple accounts and dimensions. But the app editions will soon be removed from iOS, Android and PC stores to make way for a pure-web version. 

What Makes Customer Communities Tick
What makes people join? Why do they stick around? Check out these customer communities insights. And watch the replay of our recent Google #CXMHangout on Customer Communities -- it's not to be missed!

Social Business: Then and Now
Deb Lavoy has been a prolific writer on the topic of Enterprise 2.0. In 2010 she talked about how social media was changing Enterprise 2.0. This week she goes further looking at the real drivers of employee engagement.

He Said, She Said: Records Management in SharePoint?
Joe Shepley says you can't do records management in SharePoint. Mimi Dionne fiercely disagrees. Read her take on the SharePoint/Records Management debate.

Tweet Jam: Customer Communities
Join CMSWire on April 24th 10am PDT, 1pm EDT, 1700 GMT for our #CXMChat Tweet Jam. The topic -- Building successful customer communities. Read the Tweet Jam questions and see the experts who will be tweeting. Mark your calendars!

Most Popular

• Is SharePoint a Failed Vision for Collaboration?
• Salesforce.com Takes Lead Over SAP in CRM Market Where SaaS, Apps Dominate
• Microsoft Offers 3D Visualization For Business Intelligence, Big Data Analytics
• Is Proprietary Software Better, Safer than Open Source?
• How to Create a Culture of Customer Centricity

Editor's Picks

• How Will Customer Experience Management Keep Up with Channel Independence?
• Two Rules of Community Engagement - The Secrets of an Evangelist
• Webtrends Debuts Action Center for Streams Remarketiing
• From Requirements to Technology: An Approach to Build SharePoint Solutions
• Discussion Point: Marketing Automation - Feature vs Platform
   

Around the Web

• Four Disruption Themes for Business
• The One Conversation Tool That Will Make You Better at Absolutely Everything
• Innovative Analytics Boosts Organizational Edge
• Too Much Like-Mindedness Hurts Companies, and the Country
• What Would Ashton Do—and Does It Matter?

Featured Events (all events | post your event

• Apr 24 -- CMSWire's April Tweet Jam: Growing and Engaging Communities #CXMChat
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego
• May 07 -- J. Boye Web & Intranet Conference Philadelphia 2013
• May 14 -- Webinar: One-to-One Marketing Made Easy with Big Data
• May 20 -- Optimization Summit Boston 2013

Featured Jobs (all jobs | post your job)

• Enterprise Business Development Manager in San Francisco at Zmags
• Senior Associate Games Analyst in New York at Arkadium
• Content Marketing Manager in San Francisco at Xerox
• Marketing Content Manager in New York at Interbrand
• Project Manager in Kuala Lumpur at Teradata

This week gave us a look at what needs to go on internally and externally to make customer communities work, we talked gamification, SharePoint and took a look at risk management through discovery readiness. 

Let's take a quick look at a few releases out this week aimed at increasing social and business insights, enabling video collaboration and putting your SharePoint show on the road.

Open Source Content Management System provider, Plone, has released the newest version of its CMS: Plone 4.3.

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank. A new report from Opera Mediaworks indicates that the iPhone has retaken the lead for traffic volume, while iOS continues to be on top overall for traffic and for making money. 

As myths go, the budget iPhone is up there with unicorns and mermaids. It is the phone that could destroy or save Apple, depending on who you believe and, like the Loch Ness Monster, is pretty camera shy, until now.

Twitter is now offering marketers the ability to target people based on keywords in their timelines. 

As manufacturers design and build, and we buy millions of smart phones, tablets and other whiz bang wireless devices, another group, an arcane bunch of engineers and scientists in the bowels of the communications network world are talking, mostly among themselves, about channel capacity limits, Shannon limits and a bunch of other stuff liberally punctuated with enough equations to make your head swim.