Web Experience/Engagement Management (WEM) Articles

As manufacturers design and build, and we buy millions of smart phones, tablets and other whiz bang wireless devices, another group, an arcane bunch of engineers and scientists in the bowels of the communications network world are talking, mostly among themselves, about channel capacity limits, Shannon limits and a bunch of other stuff liberally punctuated with enough equations to make your head swim.

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those consumer buying practices.

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.

Yahoo is slowly turning its ship around and still has millions of email users, and might attract more with its new magazine-like approach to mail with a new iPad and Android app. 

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged?

 Twitter's music app is now live for mere mortals, after its celeb-only launch last week. Prepare to find new music or your favorites, via the power of social media and popular apps.

A fitting end to a day filled with talk of changing business models for the content industry, this final panel at the GigaOm/paidContent conference took a look at five startups to see how they are rethinking content delivery. 

Nokia has a lot of minus signs in its latest quarterly figures but its losses are far smaller than during the company's dark times, with Lumia sales firmly on the rise, but not enough to spark a Windows Phone revolution.

Content sharing and reader tool Pocket (formerly known as Read it Later) has updated its mobile application to improve how well content is shared and viewed.

In an effort to help publishers increase the chances that their ad purchases will be effective, UK-based Atex, a provider of software and services for media-rich companies, is working with audience intelligence vendor Enreach to provide a platform for simplifying and increasing premium ad value through sales automation and audience analysis tools. 

Social Enterprise Intelligence provider, Mzinga has announced Mzinga Publisher 6.0, the newest version of its team-based content authoring tool for elearning.

The new proactive customer experience management (CXM) of the future and how you can prepare for it now.

Independent video ad platform BrightRoll is partnering with global interconnection and data center company Equinix to release VideoRTB+, a real time bidding (RTB) solution reduce latency and lower bidding times for online video ads.

We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.

This month we've discussed how you know your customer community is working, ways to grow it and even why communities matter. But are you leveraging the opportunity that communities afford you and your organization?