HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience/Engagement Management (WEM) Articles

Red Hat Partnership with 3scale Promises Better API Adoption

An open source software giant is partnering with an API management platform vendor to equip enterprises with better API programs, company officials said.

Red Hat, the 22-year-old open source provider with more than 7,000 employees, is joining forces with 3scale, a 6-year-old API management provider with 38 employees. The partnership features a technology cross-section of 3scale's API Management Platform and Red Hat's JBoss Middleware.

Syed Rasheed, senior principal product marketing manager for Red Hat, based in Raleigh, N.C., said the proliferation of customer channels, need for timely response and the ability to maximize business reach are key drivers for API adoption. "Changes required to support the latest innovations, for example, in mobile, or other mechanisms allowing customers to interact with the business should not require changes to the back-end systems that are running the business. Otherwise, it would take too long to bring these innovations to market. APIs help achieve that," Rasheed added.

Is Your Business Capitalizing On This $1T E-Commerce Market?

2015-10-february-Chinese-woman-using-cell-phone.jpg

With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world.

In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very reason why China alone will exceed $1 trillion in retail e-commerce sales in 2018. By comparison, global e-commerce sales in 2014 totaled about $1.3 trillion — and by 2018, United States retail e-commerce sales will only be around $500 billion.

Although Internet access in China is reported as widely censored and monitored by the state, 645 million people in China regularly access the Internet. The US has approximately 253 million users, India has 215.6 million and Brazil has 107.7 million, making China far and away also the largest e-commerce market in the world.

So what is your business doing about it?

Is the DAM Industry Heading in the Right Direction?

2015-10-February-Directions.jpgWe heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015. The ensuing conversation made me want to hear the other side of the coin: what the DAM community wanted or needed from DAM.  

I asked the community these questions: Did the industry get it right? Are vendors developing the features and functionality your organization needs? If you could get DAM vendors to build one thing just for your business, what would you ask for?

Janrain's Portal Gets Inside the (Social) Minds of Customers

2015-10-February-Facebook Like.jpg

Janrain releases technology today that can reportedly help customer care agents get inside the minds of customers.

Well, not literally, but at least it allows them to get a more "social" data profile of the customer including their "likes" and interests, the company claims.

The Portland, Ore.-based customer identity management provider launched the technology today. It's called a Customer Care Portal, which officials said helps customer care agents acquire "psychographic characteristics of their customers" by accessing their social profile data.

"Customers want to be able to access their own accounts, and self-serve," Jamie Beckland, vice president of marketing at Janrain, told CMSWire. "It's good for them, and also good for customer care teams. But sometimes, a customer just needs to talk to a person. In that case, customer care teams can now manage customer accounts directly, using the same data as the customer themselves."

Tips to Build Your Online Community Manager Team

2015-10-February-Help.jpg

Does this sound familiar? A single community manager, working in a part-time capacity, is taking care of an online community. The community is successful: it attracts new members, who create more discussions, which in turn attracts even more members. Before long, the community manager is presented with a “good problem” to have: the need to grow the team.

MRY's David Berkowitz: The Power of Ideas and Collaboration

Ad man David Berkowitz is Chief Marketing Officer at Publicis Groupe's MRY, a New York City-based digital marketing and technology agency. He heads up marketing operations, directs the agency's communication strategy and tries to gain visibility for clients such as Visa, Coca-Cola and Adobe.

MRY, formerly known as Mr. Youth, was founded in 2002. The agency was acquired in 2011 by LBI, which in turn was purchased by Publicis a year later. MRY absorbed LBI’s North American operations when LBI combined with another Publicis digital agency, Digitas, in 2013. 

Since joining the firm shortly after that merger, Berkowitz launched pilot programs such as Mobile Week and the world's first Vineathon, "an event where people come together to create content for no reason other than to learn by doing." In addition, MRY won accolades in 2013 as Mashable's Digital Innovator of the Year and MediaPost's Social Agency of the Year.

Open Source Jahia Raises $22.5M to Grow Enterprise Clients

Jahia is getting a $22.5 million cash infusion from Invus, a New York City-based investment firm, the Geneva, Switzerland-based open source content management system (CMS) vendor announced today.

The funds will help CEO Elie Auvray grow Jahia's customer base, especially in the enterprise space. Auvray told CMSWire the company plans to further develop its user experience platform to improve integration with third-party platforms — an apparent sign of more more technology partnerships to come.

What's New in February for Open Source CMS

It goes without saying that WordPress is big — the Goliath of free and open source content management systems (CMS). WordPress is the number 1 CMS system currently in use, and increased its usage on more than 2 million domains since June 2014.

But what about the others? Who is bigger than who?

Sydney, Australia-based BuiltWith.com tracks such things on an ongoing basis. So this month, we thought we'd share the latest statistics on the web's leading open source platforms.

Putting the Context in Mobile Content and E-Commerce

2015-09-February-Tiger-Smile.jpg

Mobile is a lifestyle, not a channel. So the value of mobile devices emerges most strongly when you engage users in the context of their day-to-day activities. Developing an ongoing relationship with consumers means serving them when they have a specific need, as opposed to pushing content and offers out to them.

This requires a fundamental shift in marketer's mindsets. They know they have to understand user's needs and contexts in order to serve up appropriate content. The challenge lies in integrating content marketing into merchandizing and brand management functions.

Avoid Impulse Buys when Shopping for Marketing Technology

2015-09-February-Window-Shopping.jpg

My wife's shopping approach is pretty simple: she sees something she wants and buys it.

And, if one of her friends has it, that's a no-brainer. She needs it, too.

Marketers can't be like my wife when choosing technology. As they stare into the 1,876-vendor abyss, marketers need to do a little homework and always remember their organization's business strategy.

"My advice is to step back and take a fresh view, using tools like @chiefmartec’s landscape," said Scott Vaughan, CMO at Scottsdale, Ariz.-based Integrate. "Good planning always starts with defining business strategy and customer goals and needs. You can then utilize what other tech-driven transformations have used -- create a 'blueprint' by taking inventory of current systems, processes and data flow."

5 Requirements of Agile Digital Marketing

2015-09-February-Yoga-Class.jpg

Everyone wants to be agile these days. Whether it's a bunch of senior execs in a boardroom, or a group of super software gurus in an “idea space” full of Nerf balls, or anyone in between. Things just move too fast and we need to adjust on the fly.

So how does marketing get agile? 

FAQs are the Dinosaurs of Web Navigation

The purpose of classification, navigation and search is to deal with customers’ frequently asked questions (FAQs).

A Look at the Google Customer Journey Tool

2015-9-fenruary-the-look.png

One of the most daunting aspects of a multichannel marketing strategy is determining what medium consistently attracts potential customers.  

Does an email or a tweet pique a customer’s interest? Precise understanding on digital influence is tricky, but combining Google Customer Journey Tool with analytics reports can bring marketing much closer to an easier understanding of that influence.

No Cowboys Here: Teamwork, Culture Leads to Sales Success

2015-9-February-no-cowboys

Have you heard the one about the high-performing, hard-charging sales person? You almost surely have— he or she is usually bringing in the most revenue, outperforming the rest of the team by a significant degree.

This salesperson is almost always a cowboy of sorts, not following the rules laid down by the organization and certainly not taking the time to input data into whatever sales automation system the company uses.

No matter, though. If it weren’t for this person, and perhaps one or two others performing within striking distance, revenues would be far less.

Or would they? The idea of the lone cowboy sales representative, who does things his way, by gosh, and goes on to land the deal is so well entrenched in corporate lore that few think to question it. But maybe they should.

How Retailers Can Drive Timely, Contextual Engagements

Capitalizing on modern shopping behaviors and seasonal trends requires robust technology that recognizes today’s mobile-social consumers and engages them with the right messages at the right times.

Today’s marketing landscape is all about omnichannel engagement -- having the ability to listen in real time to the interactions, opinions and aspirations of customers across mobile, social and web channels. It's also imperative to act quickly on what you hear — to approach each customer on his or her own terms so you can positively influence potential sales.

Displaying 166-180 of 5130 results

< Previous 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Next >