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Web Experience/Engagement Management (WEM) Articles

Computing Moves from Personal to Intimate #DF14

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It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Connecting Software Vendors and #TheWalkingDead Zombies

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I don't see much difference between a zombie apocalypse and the events going on in the software vendor space. 

Zombies seem to be everywhere. No more so, of course, than in the AMC television series "Walking Dead." Season five premiered last night. 

Vendors are everywhere, too. Just look at Dreamforce this week. We'll be there (check us out @cmswire on the #DF14 hashtag). 

The Walking Dead characters need their zombies to survive at times. The viability of the show itself certainly depends on them.

Just like we need software vendors to survive in a business sense.

Without zombies, the Walking Dead's just "Survivor" with clothes — and that's no fun. Without software vendors, there's just, well, businesses doing their own business. That doesn't sound fun, either. 

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

The Key Difference Between Online and Print Publishing

Vigorously managing what is already published is the critical difference between a professional online publishing culture and a traditional offline print culture.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers -- like Oracle and Adobe -- that will thrive while smaller players fade away.

Chasing the Elusive Single View of Your Consumer

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Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around ROI or are prematurely terminated owing to reactive corrections of marketing strategies.

Others, that manage to clear the budget approval and allocation viability gates falter in selling their global vision to their local counterparts. The few who hit the finishing line often struggle to assimilate the massive amounts of consumer data and its implications. These organizations cave in under a self-fulfilling prophecy of “big data cannot be tamed.”

The few who excel in justifying their investments have probably paid close attention to the following consideration in their CRM strategies: Is a “Single Consumer View” your holy grail?

Web Content is Obsolete

2014-10-October-Broken-Pay-Phone.jpgThe engineers of the 20th century knew a thing or two about building from the ground up. They often only had one shot to get it right. Consider the first vehicles to land on the moon. They either worked or they didn’t. Once launched, there wasn’t a way to turn them around and fix them.

Small Fish Makes Big Leap in Gartner's WCM Rankings

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Acquia made the biggest leap in Gartner's Magic Quadrant for Web Content Management (WCM) this year, jumping from a "visionary" to a "leader" in a web software space packed with giants.

Gartner Research grouped the Burlington, Mass.-based company of about 500 employees into the WCM leaders space alongside returnees Adobe, Sitecore, Oracle and HP. Also making a surge was IBM, which jumped from last year's "challengers" pool into the leaders category.

SDL and OpenText got the boot from the leaders group, both being named by Gartner as "challengers." Microsoft stayed put in the challengers division.

5 Ways Analytics Enables Smarter Action

2014-10-October-Action.jpgAnalytics has become the backbone of digital marketing success, and when used correctly, is a fundamental tool for smarter, data-driven marketing. Using analytics effectively means marketers are in a better position to recognize trends, uncover insights and take action such as personalizing content and remarketing in real time.

But the value of data to the business diminishes if it doesn’t enable timely action. That’s the reality that digital marketers face. They’re under increasing pressure to manage the deluge of data, extract real value and take action quickly.

News Bites: Platforms for Brands, Surveys for Sales, Software for Staff

The latest in customizing, strategizing, chatting and digitizing from Paris on the Yarra, The Eureka State and Jamlando.

Stock Market Makes Room Today for HubSpot $HUBS

Tech companies have spent billions on marketing automation in the last few years. The big guys. The kinda big guys.

More investors can get a piece of the pie now.

HubSpot, the Cambridge, Mass.-based marketing automation provider rivaling the likes of Marketo, Act-On, Pardot and Eloqua, had its IPO today. It's stock was valued $25 a share. HubSpot is coming off its annual conference last month and prior growth announcements. 

The Platinum Rule of Customer Experience

2014-09-September-Golden-Rule.jpgMany of us know the “Golden Rule” -- treat others the way we want to be treated. It’s a philosophy that helps us better relate to one another and to understand how our actions impact those around us. Although the intentions of the “Golden Rule” are noble, this approach carries with it one fatal assumption: that how we would prefer to be treated is how others would also prefer to be treated. For the sake of your customers, let’s propose an upgrade to the “Platinum Rule.”

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

The Best Response to 'What's Our Social Media ROI?' #eMetrics

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Ever get the question? "What's our ROI on social media?"

Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed.

Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the Ford Motor Co.

Throw a question back at that vicious board member.

"If stakeholder is asking that question of social return-on-investment, I would ask them back, 'What's our social media strategy?'" Doak told CMSWire after his presentation at the eMetrics Conference Wednesday at the Seaport World Trade Center in Boston. "What is it that you're trying to accomplish in social media -- and then I'll tell you what we're getting out of it."

SMBs Going Global with Mobile

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Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

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