Web Experience/Engagement Management (WEM) Articles

Have you been building up your Klout score through social activity, informative posts and connections? If so, you could be a Klout Expert, someone wise enough to get your content to the top of search engines thanks to a new initiative by the measuring company. 

The creators of Drupal Commerce, Commerce Guys, have released Commerce Mobile, an iOS app that's designed to improve the online shopping experience through an in-app connection with Drupal commerce websites.

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Customer engagement can be compared to hanging out with your best friend: the better you know each other, the more fun you will have and the more engaging your time spent together will be. After a while you can almost guess what’s on your friend’s mind, making your conversations worthwhile for the both of you. It’s this constant process of interacting with each other that forges a strong relationship between two people.

Marketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

A/B testing and multivariate testing both have their purposes, so how can you choose which to use?

It’s all about business at Linkedin and the site aims to improve how well professionals can connect and interact with each other, their industry and other areas of interest with a new Channels feature.

Businesses personalize websites according to on site behavior more than any other factor.

Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.

How to staff for analytics seems to be a front and center concern for many enterprises today. It doesn't matter whether there's been zero resources dedicated to digital analytics or whether there's a staff in place. Figuring out whom to hire in order to manage analytics is a big question.

Much of our discussion about mapping the customer journey has been theoretical. But what tools can you use to map out the consumer’s journey? We had an opportunity to talk with Olin Reams, general manager and vice president of sales and marketing Americas at CS Odessa, which makes ConceptDraw, one of the leading business graphics and diagramming software packages, about the benefits of creating mind maps and diagrams to share complex content and ideas.

We came across another simple web content management system you might be interested in. Let's have a look at Webpop.

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads. And by visually engaging we mean that consumers looked at native ads 53% more frequently than banner ads and viewed native ads approximately 4 times per session. 

Crafter Rivet is now Crafter CMS as Rivet Logic has spun off a company called Crafter Software to promote its the Web content and Web experience management system.

Personalization with content targeting feature in Crafter CMS.
 

The insurance industry is experiencing a major shift in market behavior. Whether this becomes a perfect storm for failure or a new growth opportunity will depend on the insurer’s ability to respond to the sea change.