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Web Experience/Engagement Management (WEM) Articles

Where is Apple Going With Its New Social Media Hire?

digital marketing, Where is Apple Going With New Social Media Hire?

Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof -- its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

Why Infor is Buying Saleslogix

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Why would any company want to go into competition with Salesforce in the customer relationship management (CRM) field? Infor wants to do just that with its acquisition of Saleslogix.

Infor, based in New York City, reportedly plans to transform the Software-as-a-Service-based CRM company into Infor CRM. Translation: it plans to build the better mousetrap by blending Saleslogix' strength in CRM with its own cloud-based product, Infor CloudSuite.

This is no small task. Infor, which did not disclose the purchase price, said it plans to make a major investment in the existing Saleslogix system to make it more scalable, improve usability and then  tap into Infor's "deep expertise" in industry processes.

The Internet of Things Could Empower People with Disabilities

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Ubiquitous sensors are one of the driving ideas behind the Internet of Things.

The ideas is that we will put on and wear more and more sensors until they become pervasive — enabling everything we interact with on a daily basis to have the potential to offer us greater insight or context for our activities.

It's not hard to see how many of the devices already available are impacting our lives, even in small ways. There are thermostats that can learn from our habits and even be controlled remotely through our phones, window shutters that adjust automatically, depending on how much sunlight is coming through and objects fitted with RFID devices, which let us know when they pass through checkpoints.

All of these devices make life a little easier. But one segment of the population could potentially benefit even more than the rest from IoT technologies: People with disabilities — not just at home, but at the office and everywhere in-between.

Lindsey Pollak: Understanding Those So-Called Entitled Millennials

Connecting with Bill Sobel

Millennials been called a lot of things, including confident, connected and open to change. They're an important voting block in the US, but aren't very impressed by government solutions to problems. They like workplace flexibility, but crave in-person collaboration.

So how do you know what members of the Millennial Generation or Generation Y or whatever you want to call people who people who were born from the early 1980s to the early 2000s really want? You might want to ask Lindsey Pollak, a New York City-based nationally recognized expert on millennial workplace issues.

Friday Fun Day: Insider's Guide to Facebook Image Sizes

2014-15-August-Oven-Roast.jpgFacebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.

So it was with great interest that I stumbled upon a blog by Emily Goodrich. She's a technical writer at Heyo, a Blacksburg, Va.-based startup that wants to help small-business owners gain followers on sites like Facebook and Twitter and convert those followers into email captures and sales. 

Goodrich shared a marketing essential: a Facebook image size cheatsheet.

So You Think You Know WordPress

2014-15-August-My-Name-Is.jpgYou’re ready to develop your website. You're looking for a web CMS that’s secure, cost-effective, easy to maintain and customizable for your business. You wouldn’t consider WordPress, right?

This stigma has plagued WordPress, especially when compared to other available tools like Joomla and Drupal.

News Bites: Blasting Off, Driving Out, Targeting, Reading

The latest in targeting, web design and marketing from the Big Apple, the Codfish State, across the pond and Mater Urbium.

Sprinklr Increases Social Media Reach with TBG Buy

Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.  

Don't Close Your Brick-and-Mortar Stores Yet

Thumbnail image for 2014-14-august-cracking-nuts.jpgCracking the e-commerce nut isn't as easy as people who actually crack nuts for a living clearly understand.

In fact, two new studies demonstrate that brands and marketers still face significant obstacles to adoption, especially on mobile. But the biggest challenge may be behavioral. As we recently explained, more than 90 percent of retail sales still occur in physical stores.

Why are so many consumers reluctant to buy online, despite the rapid growth of e-commerce? Ripen eCommerce, a Princeton, N.J.-based agency providing marketing, creative, development and technology services to e-commerce clients, thinks understanding consumers' path to purchase is the first step online retailers should take to capture a greater portion of the $3.2 trillion US retail industry.

How the Internet of Things Drives Customer Engagement

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Now that we've accepted the idea of the Internet of Things (IoT), researchers are starting to look at when, where, how, why and who will use it. They're also looking into potential risks.

Recent research from IDC, for example, shows that retailers are leading the charge to the IoT in the quest for better customer experiences.

According to IDC, retailers see the IoT as a way to improve customer experiences. Specifically, they are using it to pull consumers into one of their channels, where they will entice them with products that have been contextualized and personalized for the customers’ gratification.

Discussion Point: How Big are Data Security Threats?

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You may have heard that some cyber criminals in Russia recently stole more than a billion user IDs and passwords -- yes, that's billion with a "B."  

In the past year, online security and data theft has been making international headlines, as evidenced by huge security breaches at retailers like Target and Neiman Marcus.

How bad is it? With our lives becoming more digitally entwined, it makes sense that potential security threats are more visible. Think about how many times a day you exchange digital information using either an Internet connection or a mobile device.

Despite the security hysteria, experts say there are simple ways to take steps to tighten up your Internet security -- whether for your own personal or business use. CMSWire reached out to a collection of Internet security experts to find what's going on.

Start Your Community Relationships with the First Hello

2014-13-August-Welcome.jpgIt’s the first day of your new job. You’re so excited that you barely slept the night before.

And then you arrive at the front desk.

The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive. You're sent to the waiting area, and sit reading outdated issues of magazines.

Does this look like the start of a healthy, long-term relationship?

Customer Experience Is Everyone's Job

Customer Experience, 2014-13-August-Pitching-In.jpg“That’s not my job.”

You’ve seen or heard these words before, probably more than you’d care to remember. When a project is kicked off or a favor is asked, many people blurt out this phrase without hesitation. For those of us who work in the trade of customer and user experience, these words open the door to a much larger issue. They are a crack in the foundational values of good customer experience.

PeopleLinx Wants to Help Users Morph to 'Social Sellers'

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PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there

Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management (CRM) platforms. 

Here's how it plans to make it easier to socialize. 

Is Your Brand's Personalization Really Customer-Centric?

True personalization makes brands competitive, but what does true personalization mean?

True personalization gives brands the opportunity to be wholly customer-centric at every point of engagement. Rather than just increasing conversion rates, personalization involves a continuous effort to improve your customer experience so that visitors will return, purchase and become loyal.

It's not about collecting mountains of data or testing based on legacy assumptions about visitors, but the actionable insights which improve customer experience and drive revenue. These insights don't come from a single A/B or multivariate test, but rather the evolution of how you understand your customer micro-segments. It’s a chance to develop a dynamic understanding of how visitors mature, and not just who they were during their last click.

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