Web Experience/Engagement Management (WEM) Articles

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities. Now, the technology giant is rolling out a beta test to allow a business’ YouTube videos to appear on its Google+ pages, raising a variety of possibilities for marketing, customer engagement and other uses. 

One thing enterprises like in a technology vendor is reliability, and open source CMS provider eZ Systems certainly has that in its new CEO. Not only is Aleksander Farstad the new CEO of eZ Systems, he's also a co-founder.

Commenting platform Disqus today announced a change in price that should make its users smile: the commenting platform is free and it's looking to make you money through content marketing.

Big Data makes big promises, but it’s hard to leverage and slow to deliver. That’s the sentiment of many marketing execs who see the possibilities but have yet to realize big rewards.

I've covered the Forrester Wave for Web Content Management, looked at the Leaders and the Strong Performers and talked about the WCM market's evolution overall. This last piece looks at the contenders and asks a question that I expect many might be asking.

Digital asset management vendor ADAM has released PIMS 3.2, an update that links product information to marketing from within a centralized database.

Social media giant Facebook has acquired Osmeta, a Silicon Valley-based mobile technology startup, for an undisclosed sum.

Big Data technology solution vendor Monetate will make its LivePredict customer segment discovery tool available this summer. LivePredict will automate customer segment discovery by sifting through volumes of Big Data to find segments marketers want to focus on.

Developers working on in stream payment apps be warned. Twitter will close off your service if you try to set up shop on their turf without proper authorization as the company has done with a startup called Ribbon.

The hour is almost upon us for our Google Hangout. Join us at 12 noon EDT for an in depth look at customer communities: where they fit in customer experience strategy, their influence on business decisions, and how social media is affecting them.

Video on the Web has become a key part of many companies’ marketing toolkits. To offer that capability, Web content and customer experience provider Kentico Software is adding to its Enterprise Marketing Solution video integration and hosting from Questionmine. 

Publishing platform, Medium has announced new features designed to make the user experience even more collaborative.

When Google talks about digital marketing most people likely think of its AdWords technology and search ads. As such, the main topic of Susan Wojcicki, Google's SVP of adertising, at the AdTech conference was YouTube's TrueView technology and how it tracks for the success of the AdWords Enhanced Campaigns roll out.

Ad management/distribution platform provider DG MediaMind finds that 63% of 16.1 billion rich media digital advertising impressions displayed in September 2012 was viewable. As explained in a new report, viewability measures whether at least 50% of an ad’s pixels are viewable for at least one second.

Enterprise Web Content Management provider pTools has released an update for its System6 SaaS Web CMS product which aims to improve user analytics and personalized content.