As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot.
"Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that way," Walsh told CMSWire. "Every vendor tells me he can deliver content to multi-channels from one CMS, but I've not yet seen it proved. However, I'm still learning and meeting with vendors so maybe I'll have a different answer for you in the next couple of months."
Walsh talked with CMSWire about the challenges of running a CMS for a large, multi-channel organization.