Web Experience/Engagement Management (WEM) Articles

Attention, newspaper fans. The time may be coming when you can put away your sorrow over the death of newspapers. Said obituary may have been written prematurely, according to a new report from the Newspaper Association of America (NAA). New revenue sources are growing so quickly for the industry that they now nearly neutralize losses from print advertising. 

I can’t count the number of times I’ve overheard brand representatives bragging about reaching the milestone of “ten thousands followers on Twitter!” Or a hundred thousand. Or even a million. Of course, these numbers are big, and at first glance they’re impressive. But counting followers is like counting beans: the real value comes from what you do with them.

Been hearing a bit about social media these days, eh? There's a reason it has been giving companies large and small such fits over the last four or so years, but it's still early days for social business. It's real power hasn't been unleashed just yet.

We all know that lots of videos are being watched online. But a new Digital Index report from Adobe provides a measure of how much. In the fourth quarter of 2012 alone, for instance, there were 11 times more video streams than all the movie tickets sold in the U.S. over the entire year. 

PaperShare, a real-time web publishing company has announced its moved out of beta and is publicly releasing its cloud-based, real-time publishing engine.

Marketing automation vendor Marketo previewed an upcoming Hootsuite integration and its Marketing Financial Management suite at its annual summit this week.

Marketing collaboration platform SHIFT, has introduced the SHIFT Open Marketing Cloud, a suite of marketing applications designed to give enterprise users a platform of tools in which to create and launch marketing campaigns.

Be they grassroots or company owned, customer communities play an important role in customer experience strategy. Listen in this Thursday, April 11, as we host a Google Hangout to discuss these important customer connections.

Four out of every ten customers would rather experience a trip to their Department of Motor Vehicles than contact customer care. With all due respect to your local DMV, that’s a sobering reflection of the state of customer service, but only one of many in a new survey sponsored by Aspect Software, a customer interaction management vendor. 

Got negative reviews? Think that you have them under control? Zendesk has released results from a recent study, which reveals the negative impact that the rise in social media and web review sites, like Yelp, have on a business' bottom line. 

There’s a new Elvis stepping onto the stage. This week, multi-channel publishing vendor WoodWing released version 4.0 of its Elvis digital asset management (DAM) system, featuring an enhanced integration with the editorial management application, Content Station, in the company’s Enterprise publishing solution.

Is it the destiny of digital asset management to disappear? According to DAM vendor NetXposure, keeping DAM hidden, even as it becomes an uber-system, works out just fine for many clients.

The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive.

The Little Britain skit in which the computer so hilariously says “no” to situations that couldn’t possibly be real is a hoot to watch. But it’s not so different from something you might experience every day on Google and not even know it.

Enterprise cloud technology provider Salesforce is introducing Salesforce Platform Mobile Services, aimed at easing the process of developing mobile apps in the Salesforce environment.