Web Experience/Engagement Management (WEM) Articles

Like posting content to Drupal sites from an iOS device? Acquia, the commercial provider of Drupal Web CMS services, has released the code base for building native iOS apps that can post content right to a Drupal website -- the first of its kind.

Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.

For many brands, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and building customer loyalty. 

Enterprise tag management products provider, Tealium has announced it received US$ 15.6 million in Series C financing. Here's a look at that, along with highlights from its first quarter revenue report.

Marketing automation software vendor Marketo has filed with the Securities and Exchange Commission (SEC) for a US$ 75 million IPO. If approved, Marketo plans to trade on the NASDAQ exchange under the symbol “MKTO.”

Customer communities are now an active part of your marketing funnel -- how you nurture them is a choice you must make. 

SFVision Technologies, a developer of  mobile apps for Salesforce, is releasing version 2 of its SFVision for Salesforce iOS/iPad app. The app is designed to simplify daily Salesforce tasks using the unique capabilities of mobile devices.

Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. 

Web content management provider, Ektron has announced Ektron 8.7, an updated version of its web content and digital experience management platform.

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

A new month and new upgrades from OpenText. This time it tackles the problem of large file transfers with the release today of version 7.2 of its Media Management offering, as well as the release of Portal for Media Management.

With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.

Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website.