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Web Experience/Engagement Management (WEM) Articles

Oracle Digs into DAM with Acquisition of Front Porch Digital

Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

Amber Road Automates Global Trade

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International trade volumes over the past 10 years have nearly tripled. With this rising flow of imports and exports comes growing supply chain complexity, as a single shipment may involve more than a dozen parties, ever-changing regulations, multiple languages and various modes of transportation.

Yet a recent survey indicated that 70 percent of the respondents still use spreadsheets for global trade management (GTM).

Many companies involved in global trade have a dedicated (and costly) staff to keep track of and comply with detailed, country-specific regulations. Transportation rates and schedules need to be analyzed; shipments must be screened against 200 lists containing an aggregate of more than 250,000 restricted parties.

Not properly managing this complex web of global trade results in poor supply chain performance, increased costs and exposure to fines/penalties. This sounds like a segment primed for some cloud disruption.

Why Marketers Should Care About Apple's iPhone 6

digital marketing, Why Digital Marketers Should Care About Apple's iPhone 6

A bigger iPhone 6 screen may make some butts look bigger.

But it also opens larger opportunities for digital marketers.

Digital marketers can capitalize on a new market, take advantage of higher-resolution screens with video marketing and expand marketing opportunities to beyond tablet users -- even, perhaps, the youngest of those users.

How big is this opportunity for digital marketers? So far, Apple reports 4 million pre-orders of the iPhone 6 and 6 plus.

"Previously, many mobile branding campaigns have focused on tablets," said Tom Bash, manager of product strategy and operations at Exponential. " With the iPhone 6 and 6 Plus, these campaigns can offer a more optimized experience on users’ devices that are accessible on-the-go, always-on, and at arm’s reach."

Microsoft Pays $2.5 Billion to Acquire Minecraft Maker

customer experience, Microsoft Pays $2.5 Billion to Acquire Minecraft Maker

Minecraft was having too much fun on its own. The big guys in Redmond, Wash., had to end that.

Microsoft announced today it will acquire Mojang, the Stockholm-based maker of the wildly popular video game Minecraft.

For me, it's that game the kids play with the brick walls, ponds and block-like dudes running around.

For Microsoft, this was worth a multi-billion piece of its cloud and mobile space, where it promises Minecraft players will benefit from "richer and faster worlds, more powerful development tools, and more opportunities to connect across the Minecraft community."

Customer Journeys Trump the Traditional Sales Cycle

2014-15-September-Rock-Paper-Scissors.jpgWhile pointless debate continues in organizations as to who “owns” the customer experience (the customer, of course!), the responsibility for nurturing and shepherding the continuous customer experience belongs to all teams that impact customers. At the core, much of the work should be accomplished by strong, continuously evolving collaborations between marketing and sales. Unfortunately in many companies there are still ridiculous and harmful walls between sales and marketing -- and a lot of political nonsense, mainly tied to the "blame game" when forecasts aren’t met and deals aren’t closed.

In reality marketing and sales have intertwined roles for engendering positive outcomes from customer journeys, whether they realize it or not.

Fix Your Retail Site to Curb Abandoned Cart Syndrome

2014-15-September-Abandoned-Cart.jpgPicture this: You walk into your favorite store and the aisles are clogged with half-full carts. Miscellaneous items clutter the shelves. There are a handful of shoppers, far fewer than you would expect in this mess. They mosey through linens, picking up then replacing every throw pillow that sparkles, debating the merits of each sequined atrocity but never reaching checkout. This scene begs the question -- are the owners selling anything?

This is the scene that many online retailers face. Though many elements separate online and in-store shopping experiences, shopping cart abandonment has a particularly large effect on e-retailers. Whereas brick-and-mortar shoppers are unlikely to become distracted and leave the store, online shoppers can and do switch stores with just a couple clicks. Comparison tools make e-shopping around even more tempting to consumers.

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

Building a Results-Driven Culture of Quality

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Quality counts. Or does it?

According to new research from ASQ (American Society for Quality), an association of professionals in the field of quality management and improvement, and Forbes Insights, a clear vision, solid values and strong leadership are key components to a successful culture of quality — and that culture of quality can help organizations drive results.

However, only about 60 percent of all respondents think management unequivocally supports their organization’s quality vision and values, of which nearly 60 percent say are clearly stated.

HubSpot Co-Founder on Growth, Inbound Marketing

digital marketing, HubSpot Co-Founder on Growth, Inbound Marketing Concept

HubSpot's time is now. At least for being in the news.

The Cambridge, Mass.-based marketing automation provider has its annual conference next week. It filed for an IPO last month.

It released its 2014 State of Inbound Report this week. It was named a "cool vendor in CRM" by Gartner in April.

Oh, and Shah and fellow HubSpot co-founder Brian Halligan just released the second edition of their book, "Inbound Marketing."

Now HubSpot wants to raise $100 million in its IPO filing.

What's on the mind of the HubSpotters these days as they remain hot in the industry? CMSWire caught up this week with Dharmesh Shah, chief technology officer and co-founder of the platform.

5 Ways to Get Personal with Real Time Marketing Tools

2014-12-September-Nose.jpgDigital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences -- whether online or in a retail outlet.

Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.

The Consumer Journey: Content as Compass

2014-12-September-Blindfold.jpgContent marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not enough has been said about how well you understand the consumer compass -- a specific interest combined with level of intent. Only then can you determine what content to serve, how to serve it and when.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

5 Things Salesforce Users Should Know About Malware Attack

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The malware is coming! The malware is coming!

Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute.

We reported this week that CRM giant Salesforce warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

The questions now are: What can Salesforce users do, and what should they know? CMSWire caught up with Zulfikar Ramzan, chief technology officer for San Jose, Calif.-based Elastica, to discuss.

Provenir-KBM Promise Real Time Customer Engagement

This customer engagement thing continues to catch on.

Boston-based Provenir and KBM Group, out of Richardson, Texas, have entered into a partnership that company executives say will boost KBM's IMPACT 360 Consumer Engagement Platform (CEP). 

Provenir helps agencies make the "transformation" toward digital engagement by engaging consumers one at a time to "quickly dream up creative experiences and put them into action," according to Jeff Nicholson, vice president of marketing at Provenir.

It's all about "customer journeys" today where as in the "old days" it was "campaigns," he added.

"Today it's what kind of experience do we want our consumers to feel," Nicholson told CMSWire. "How should it feel as they interact with your brand on your mobile site? How should that connect with their experience in-store?"

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