SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.
Brad Rencher, senior vice president and general manager of digital marketing for Adobe
Chris Norton, vice president, customer relationship management and channel intelligence, Starwood Hotels & Resorts Worldwide.
Rencher asked a Coca-Cola representative if you kiss a Coke machine that says "hug me," do you get two Cokes?
Norton followed a presentation from an Adobe marketing tech rep who demoed the marketing cloud's targeting capabilities using Starwood Hotels.
"It was a little harder for us doing it on our own than it was up there," Norton said.