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Web Experience/Engagement Management (WEM) Articles

Reporting for Duty at Bloomfire: New CEO Bob Zukis

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Want to watch someone walk their talk? Then keep your eyes on Bob Zukis.

Zukis is the author of Social Inc., a book that claims Business is the next social opportunity — and it's worth trillions of dollars.

Beginning this morning, he’ll have a chance to prove it when he takes the helm at Bloomfire, a start-up that aims to revolutionize the Enterprise through its knowledge sharing and social collaboration platform.

For those who aren’t yet familiar with Bloomfire, it was launched nearly two years ago at SXSW in Austin, Texas, where the company also happens to be based.

Inside Marketo's New Customer Experience Platform #mktgnation14

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Marketo itself admitted that it's not the only marketing software company talking about real time personalization, one to one interactions and customer experience programs.

But it claims it's the best choice for companies that are looking for a marketing platform with those capabilities. Better than Oracle, Salesforce, Adobe and anyone else in the space.

At the Marketo Marketing Nation Summit in San Francisco this week, the 500 employee San Mateo, Calif. based marketing software company provider unveiled it's new marketing platform.

"We think everybody needs a customer engagement platform, and we think we happen to have the best," said Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. "Moreover, we want to be the company that will define what you need to have in a customer experience platform."

5 Minutes With Irina Guseva

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Inside the content management universe, there are vendors who promote their technologies, customers trying to pick just the right one and analysts who try to bridge the gap.

One of the most colorful analysts in the enterprise information management space is Irina Guseva, senior analyst for the Real Story Group and an occasional contributor to CMSWire.

Starting her career as a broadcast, print and online journalist, she later worked as a web CMS practitioner and industry consultant. In all, she has more than 15 years of experience with content technologies -- a very long time in an industry that evolves so rapidly.

In the first of a new feature for CMSWire, we asked Guseva five questions to take her pulse on the state of the industry.

TapSense Mobile Ad Guide Helps Clear the Fog

For marketers struggling to keep up with the fast-changing mobile ad landscape, help has arrived: TapSense just updated "A Complete Guide to Mobile Marketing."

The third edition of this handy manual has been expanded with tips on strategies, business and native ads. It is quickly becoming the go-to guide for mobile ads.

For example, there are tips about native ads for mobile, an environment where native ads are arguably better suited because of the limited screen real estate. Those ideas include selecting a native format that works best for your product, tapping into demand on real-time bidding marketplaces, and being sure to label sponsored content clearly, if not for any other reason than the fact that the US Federal Trade Commission is watching.

Bizo's B2B Marketing Solution Targets Anonymous Site Visitors

No one does this. 

That is Bizo's claim on a new tool that it says defines a new era of marketing automation beyond the email inbox. The unique part?

Marketers have the ability to nurture their anonymous website visitors that have not yet provided an email address. It's a patent-pending Multi-Channel Nurturing solution that Bizo says helps B2B marketers use online display and social ads to engage known prospects and convert anonymous website visitors.

Reinventing Retail for the Omnichannel Era

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Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation's annual gross domestic product, according to the National Retail Federation. So it's no surprise that there's so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing.

Held last week at the Fashion Institute of Technology in New York City, the symposium examined how fashion retailers are creating seamless customer experiences across channels. Organizers described it as "a forum and think tank" for retail business leaders to discuss best practices for future implementation of omnichannel retailing strategies.

Peter Nordstrom, executive vice president and president of merchandising at Nordstrom, presented a compelling keynote that addressed cross-channel convergence from his company’s perspective. Additional Speakers included Jean-Marc Bellaiche, senior partner and managing director at The Boston Consulting Group; David Cox, a global business manager for Microsoft's relationship with Bank of America, and Katia Beauchamp, one of the three co-founders and co-CEO of online retailer Birchbox.

"We help consumers discover products they didn't even know they wanted," Beauchamp said.

Changing Your Website? Answer These 4 Questions First

Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions.

LiveHive 2.0 Tracks How Prospects Engage with Content

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It must be hard being a digitally-inclined sales professional these days. In addition to, you know, actually making sales, you have to track everything you're sending out.

To help assess prospects' engagement with content, LiveHive recently launched version 2.0 of its cloud-based sales acceleration platform.

LiveHive's assessment of prospects is built around the idea that customers are doing much of their own product research and don't interact with sales professionals until they're more than halfway through the sales process. Sharing personalized marketing materials through social networks, email or links, and then tracking their use, is key to LiveHive's approach for determining who is a likely customer.

How Ease-of-Use is Reshaping the IT Industry

The interface is increasingly becoming the product when it comes to IT. Ease-of-use, long a peripheral issue, has now become central. 

Mail-In Rebates: Annoying Customers, One UPC Code at a Time

2014-07-April-Jumping-through-hoops.jpgHey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.

Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online.

Oh, I gave it a try. I printed the rebate form, filled out my name and address, and even scrounged around for an envelope and a stamp. But when I realized I needed to cut the UPC codes from the boxes of all 10 products I purchased  — and then write those same UPC numbers on the form — and then go back and print the receipt from my online purchase — and circle the prices of all the items in question — I gave up.

Who in this age of real time marketing, omnichannel experiences and digital everything has the time to be patient? 

Not me. 

This Week: Salesforce Guns for SAP + Consumers Want Control of Data

HTML5 Not Making Grade
HTML5 hasn't met expectations as a platform for mobile applications

Salesforce Set to Take on SAP
Just two days after Gartner released the top earners in the software industry, a Salesforce executive said his company will be bigger and better than SAP.

Privacy, Security Woes in Enterprise
We have very few mobile applications that an IT professional would feel comfortable calling enterprise grade because of a lack of viable security and privacy options.

Goodbye SharePoint Problems
A new report says SharePoint 2013 ironed out all the wrinkles and now offers a powerful enterprise collaboration platform for business users. But governance mistakes still happen to the best of us.

EMC's News Hits Street
EMC has released a new Documentum developer edition and it includes open source components. Not just that, but anyone — not just EMC customers — can download it for free.

Consumers Want Control of Data
In the world of big data, one of the first things to know is understanding customers truly by understanding transaction data.

OpenText Innovation Tour
Interact with thought leaders on the future of enterprise information and the role of CIOs.
> Register Now

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Gartner Names 5 Vendors That Make CRM Cool

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If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.

But notions of coolness aside, what's equally as interesting is the evidence of specialization among CRM vendors and the signals that point to their potential growth.  

Marketo Focuses on Innovation #mktgnation14

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It’s a crowded marketing vendor space. Nine times more crowded than it was two years ago, in fact

Next week, Marketo will try to pull attention away from its 946 competitors and onto itself when it hosts the Marketing Nation Summit at the Moscone Center in San Francisco. 

Marketo is expecting more than 5,000 customers, partners and analysts to attend the Summit, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. That is double the number of attendees from last year, Miller told CMSWire.

5 Ways to Maximize Your Web CMS

We recently picked the brain of a web content management analyst to discover what's in and what's out. Today, we go to the numbers to tell us who's hot.

Ektron reported double-digit year-over-year growth in revenue as well as double-digit earnings before interest, taxes, depreciation, and amortization (EBITDA) for fiscal year 2013. The Nashua, N.H.-based web content management (WCM) provider -- recognized by Gartner and Forrester -- claims its platform includes capabilities to unlock key parts of websites without affecting stability, involving IT resources or requiring a lengthy platform migration. 

On the heels of its growth announcement, CMSWire talked to Bill Rogers, Ektron's CEO and chairman, about getting the most out of your CMS.

Universal Winds of Change for Google Analytics

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Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.

But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.

Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.

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