Web Experience/Engagement Management (WEM) Articles

Salesforce has purchased startup Clipboard, which provides a Web content clipping and social bookmarking service.  

Customer journeys are nothing new, but understanding the paths that customers take while interacting with your brand has become more complicated. How do organizations use customer journeys to improve the customer experience? Is customer journey mapping still possible with the proliferation of channels and access points available? Join us for this month's Tweet Jam to discuss these issues and more.

Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. 

For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider. 

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Have you been building up your Klout score through social activity, informative posts and connections? If so, you could be a Klout Expert, someone wise enough to get your content to the top of search engines thanks to a new initiative by the measuring company. 

The creators of Drupal Commerce, Commerce Guys, have released Commerce Mobile, an iOS app that's designed to improve the online shopping experience through an in-app connection with Drupal commerce websites.

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Customer engagement can be compared to hanging out with your best friend: the better you know each other, the more fun you will have and the more engaging your time spent together will be. After a while you can almost guess what’s on your friend’s mind, making your conversations worthwhile for the both of you. It’s this constant process of interacting with each other that forges a strong relationship between two people.

Marketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

A/B testing and multivariate testing both have their purposes, so how can you choose which to use?

It’s all about business at Linkedin and the site aims to improve how well professionals can connect and interact with each other, their industry and other areas of interest with a new Channels feature.

Businesses personalize websites according to on site behavior more than any other factor.

Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.

How to staff for analytics seems to be a front and center concern for many enterprises today. It doesn't matter whether there's been zero resources dedicated to digital analytics or whether there's a staff in place. Figuring out whom to hire in order to manage analytics is a big question.

Much of our discussion about mapping the customer journey has been theoretical. But what tools can you use to map out the consumer’s journey? We had an opportunity to talk with Olin Reams, general manager and vice president of sales and marketing Americas at CS Odessa, which makes ConceptDraw, one of the leading business graphics and diagramming software packages, about the benefits of creating mind maps and diagrams to share complex content and ideas.