HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience/Engagement Management (WEM) Articles

Adobe Campaign Enhances Marketing Integration

The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago.

Today's announcements aren't bringing home entirely new concepts, but officials say they make things easier for digital marketers catering to retail prospects.

"We had the analytics integration in October, and this is the second step in a string of integrations we're working on," said Kerry Reilly, director of product marketing for Adobe Campaign, one of the company's six pillars in the Adobe Marketing Cloud. "This time we've got a good handful of integration pipes we're building between our solution that allow easy transformation of data and communication."

Facebook's Grasp on Social Login is Slipping

The company that rules the social login has a leg up to dominate e-commerce, online advertising and a slew of other profit-oriented activities thanks to the data this activity can yield.

It's no small matter, then, that Facebook — which has long been the top platform for social sign-ins — is now showing signs of losing some of its market share.

So says a new survey by Janrain, which found that Facebook's overall market share of logins decreased 3 percent in the fourth quarter of 2014 after six months of consecutive growth. Meanwhile, Google's share of logins grew 6 percent, from 34 percent in the third quarter to 40 percent in the fourth.

It is a significant increase, Janrain claims — it is, in fact, the largest quarter-over-quarter increase in logins across all sites for any of the top identity providers in over two years.

Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]

2015-12-January-packed-together-like-sardines.jpg

Almost 2,000 technology demos and requests for proposals. Why not? Your team can handle it.

The landscape for marketing technology has exploded in the past year, nearly doubling to more than 1,800 software vendors.

Scott Brinker is the guy who's chronicled this tech climb. He's the author of the Chief Marketing Technology Blog, organizer of the Marketing Technology Conference and the co-founder and chief technology officer for Boston-based ion interactive. 

But he may as well be the Godfather of Marketing Technology, the man who has boldly gone where no other marketing tech industry person has gone -- diving into this crowded landscape and discovering a space as crowded as sardines.

"It's somewhere between wonderfully inspiring and downright frightening," Brinker told CMSWire.

The State of B2B Customer-Alignment Maturity

2015-12-January-Alignment-Specialist.jpg

“If you don't know where you're going, you'll end up someplace else.” -- Yogi Berra

This pretty much sums up the customer-alignment journey of most companies. Companies know their survival depends on aligning strategy, culture, partners and processes to their customers’ lifecycle expectations, but the end state is often fuzzy. And fuzzy mean the path to get there is equally unclear.

Think Your Customer Experience Is Perfect? Test Again

2015-12-January-Test.jpgBusinesses, and the people who power them, easily fall into routines. Once we find a process or program that works, we stick with it. Routines bring predictability and stability, but if they go unexamined or fail to incorporate feedback, they can get in the way of providing exceptional customer experiences.

Outdated routines fail to address the changing business landscape, and assume that what was true in the past remains true today. Customer experiences are rarely perfect. However, by injecting testing into our culture and processes, we get closer to understanding what today’s perfect customer experience may be.

Advertising and Marketing are Broken: How Do We Fix Them?

So much advertising and marketing is based on false promises and exaggeration. This sort of corporate propaganda is facing an increasing backlash. 

IgnitionOne: We've Solved the Major Mobile Marketing Challenge

Marketers rely on cookie-based attribution technology to gain insight about customers on desktops. But they need better sources of information on mobile — and New York City-based IgnitionOne claims it can help.

IgnitionOne just debuted MobileAssist, a solution that helps marketers track cross-device conversions. IgnitionOne President Roger Barnette said MobileAssist solves a major mobile marketing challenge: determining how mobile advertising has supported conversions and sales.

The Problem with Programmatic: Too Much Secrecy, Too Little Trust

Publishers that take the time to understand and optimize sophisticated tools have the greatest potential to drive revenue in programmatic advertising environments. But their success hinges on greater collaboration and communication with ad agencies and clients.

According to a new Forrester report commissioned by Casale Media/Index Exchange, agencies and clients do not effectively articulate their goals and objectives, making it difficult for publishers to meet those goals, improve performance and maximize the true value of their inventories. “Publishers must take the lead on innovating the next phase of programmatic, because the buy side is continuing to move quickly and will not wait for them to figure it out,” noted Alex Gardner, vice president of Platform Solutions at Index Exchange.

Index Exchange, a division of ad technology firm Casale Media, markets a bid management technology designed to help publishers and suppliers to sell their ad impressions in real time. You can read the full report at the end of this story.

5 Technology Skills Every Marketer Needs Today

Marketers today are at a serious crossroads. Take this recent Gartner report, which shows that CMOs will spend more on IT than CIOs by 2017. Few marketers are technologists or IT specialists, but technology is changing everything about what they do and how they do it. The 21st century marketing landscape requires a whole new way of thinking about interacting with customers, adapting to technologies and translating insights into a return on investment for the entire organization. How can marketing professionals supplement their existing skill sets and get up to speed quickly and dynamically?

Do You Really Need a College Degree to Work in IT?

2015-9-January-Harvard-honoree-graduates.jpg

Yahoo CEO Marissa Mayer is known for her insistence on hiring employees with stellar college credentials. She even reportedly turned down actress Gwyneth Paltrow for an editing job with Yahoo for that reason, according to The New York Times. Paltrow is also the author of cookbooks and head of the lifestyle blog Goop—making her a natural fit, it would seem, to be a contributing editor of Yahoo Food.

Mayer "balked" at hiring Paltrow, though, according to the Times, because she "disapproved of the fact that Paltrow did not graduate college." According to the Times, Mayer "habitually asked deputies where they attended college."

Mayer might be taking her views on education to the extreme with Paltrow, but surely this opinion is appropriate for the numerous tech jobs that are filled at Yahoo every year. Right?

Not necessarily, say some in the industry. Granted, certain positions that require engineering skills, for example, call for not only a degree but advanced education as well. 

Kentico Version 8.2 Released

Kentico has released version 8.2 of its integrated marketing solution — just months after version 8.1 and less than a year from 8.0 last March. The company claims the update will make it easier and faster to launch and manage digital marketing campaigns.

True or False: Social Media Marketing Works

As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.

That's not the case, based on my experience.

Too Many B2Bs Fail to Track, Measure Social Media

Many B2Bs still have a lot to learn when it comes to social media smarts, according to a new report.

While most B2Bs know they should be engaging with their customers on social media, they're often not using available tools to harvest critical data and put it to use.

Rather, they treat social as a check box, said Jacques Begin, a research analyst in the technology practice at SiriusDecisions, a B2B research and advisory firm. The firm produced the report, SiriusView: Social Media Intelligence 2015 and Infographic.

“In some cases, marketers are mandated with creating a Facebook page. And once they're finished they check the ‘social box.’ Very little thought is given on how to effectively maximize a social presence afterwards in terms of intelligence, customer interactions and demand creation,” he said.

Microsoft Ups Its Customer Experience Play

Microsoft is flexing its customer experience muscles. Last night it announced the spring release of Parature will come with more than 30 new “high priority” customer capabilities. They're designed to help businesses streamline and improve their customer experience strategies.

The release follows the acquisition of Parature by Microsoft last February for a reported $100 million. The purchase price is a relative pittance in comparison to many current tech deals — especially since the value it will bring to Microsoft’s customer relationship management (CRM) portfolio is incalculable.

2014 Action Item: Did Marketers Master Blogging?

2015-7-January-blogger.jpg

We've all seen company blogs dash out of the starting gate like an Olympian sprinter.

Then it's a slow jog. A walk. A crawl.

And, finally, a death. It stops entirely, and your latest blog post is from the days of the Bush Administration.

Blogging -- and blogging consistently -- is critical for businesses, Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor, told us last year. It was an imperative for 2014, Clark said.

So how did businesses and marketers do? We caught up Clark to find out. (Check out yesterday's "2014 action item" catch-up with Carla Johnson on agile marketing).

Displaying 61-75 of 4924 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >