Web Experience/Engagement Management (WEM) Articles

We came across another simple web content management system you might be interested in. Let's have a look at Webpop.

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads. And by visually engaging we mean that consumers looked at native ads 53% more frequently than banner ads and viewed native ads approximately 4 times per session. 

Crafter Rivet is now Crafter CMS as Rivet Logic has spun off a company called Crafter Software to promote its the Web content and Web experience management system.

Personalization with content targeting feature in Crafter CMS.
 

The insurance industry is experiencing a major shift in market behavior. Whether this becomes a perfect storm for failure or a new growth opportunity will depend on the insurer’s ability to respond to the sea change. 

Open source CMS provider dotCMS released version 2.3 this week with a clear eye towards mobile devices. This update includes the very popular responsive themeing, and added tools like a link checker (just like what it sounds like) and a feature called time machine that shows what older site designs or even future site designs look like.

Responsive themes allow for an all in one design across websites or across devices.
 

A photo is sometimes all you need to tell a story, but often this can't be done without the right tools. This is something that Chute, a photo management and engagement start-up aims to do with its product suite.

This month we’re learning to understand and implement the customer journey. Already, we’ve learned so much about what the customer journey is and why it’s important to designing the perfect customer experience. 

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The funny thing about customers is they don't often follow a map.

With all the talk of social media and other new approaches for customer service, it’s easy to overlook the importance of that old-time communication medium, email. This week, KANA Software released a new version of its email response management solution, which is now integrated with its KANA Experience Analytics customer support platform. 

YouTube is set to, according to reports, launch a new paid subscription model designed to bring more original content to the video platform than is currently available.

The legendary American basketball player Michael Jordan once said “talent wins games, but teamwork and intelligence wins championships.” Nothing could be truer when it comes to how smart enterprises are approaching the deployment of solutions for managing digital experiences.

Business intelligence firm Alteryx has debuted Project Edition, an analytics package it has dubbed instant analytics, the kind to be deployed for a specific project and one that doesn't require assistance from IT to run.

Mom and pop have an advantage. When it comes to delivering a great customer experience, the small family-run business has the natural DNA to organize around the customer: a tight-knit team, a shared set of values, and an intimate knowledge of their customers and what’s important to them.

This month as we learn more about implementing customer journeys, it occurred to me that one of the integral parts of the customer journey is the online shopping cart experience. After all, we know that while it may be easier to get prospective customers to add items to their virtual shopping cart, getting them to check out and complete the purchase is much more complicated.