Web Experience/Engagement Management (WEM) Articles

Personalization has become the name of the game in the world of Web Content Management/Web Experience Management (WCM/WEM). CMSWire thought it would be interesting to briefly review how five leading WCM/WEM vendors -- Adobe, Ektron, eZ Systems, Hippo and SDL are offering personalization features and functions.

Let's start with two grounding statements for context: markets are communities and communities are markets. And from an open or social business perspective, a customer community does not necessarily mean it's a destination on the web, computers or mobile devices that's only accessible with personal IDs and passwords. 

Customers who have completely shifted towards mobile now expect information to be available on any device, in context, when they need it, a Forrester report has found. Their so called mind shift makes them perpetually into mobile, and any companies serving this kind of customer should act quickly to address their needs, the report suggested.

What makes a great story?

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

The pundits in the CRM world love to point out that, at some point, the term “Social CRM” will go away and we'll just describe those social media-enabled capabilities and operations as “CRM” with no prefix. 

Because third party data providers can offer more data than most first party providers can, they are becoming the preferred source of data for advertisers and agencies. According to a recent eXelate survey of more than 650 digital advertising professionals, when it comes to collecting audience targeting data, most advertisers and agencies ranked third party online data as their number one source.

Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake. 

Pinterest is continuing its makeover, in part by undoing the future. The popular image-pinning site unveiled a new look in March, but some of the changes didn’t go over well with users. So, post-feedback, it’s now bringing back some older features and adding a few new ones. 

This week we talked customer experience and the need for smart technology. We also looked at Employee Engagement -- how it can improve the bottom line, and the Cloud growth within Europe. 

In part one of our recap we learned the many great ways that customer communities can benefit organizations, provided that they add value and allow opportunities for real engagement and include everyone, from employees to stakeholders in the process. In part two, we explore the challenges in growing and engaging communities. Don't be scared, our participants also helped us learn how to overcome them.

On Wednesday, we all came together for another monthly Tweet Jam -- this time to discuss how to grow and engage customer communities. Sure, it sounds simple enough but we wanted to dig deeper to learn what really goes into developing and managing opportunities for customer engagement. Since there were lots of questions, we've separated our recap into two parts. Let's take a closer look, shall we?

 Wavii has closed down its existing summarizing service app after being acquired by Google, where it will likely fulfill the same role that Summly now does for Yahoo. 

New media company, Betaworks has announced that it has acquired Instapaper, a read-it-later platform.