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Web Experience/Engagement Management (WEM) Articles

Is AI the Missing Piece of Your Marketing Automation?

Are you still using autoresponse elements in your email marketing? It's time to stop, according to new research from  a provider of artificial intelligence-driven lead interaction management.

While Foster City, California-based AVA.ai (AVA stands for Automated Virtual Assistant) agrees autoresponders are good for select chores, such as letting buyers know their e-commerce order has been received, they are past due for retirement for more personalized responses. Not exactly surprising, since AVA.ai has just released a cloud-based, lead-interaction management software solution that utilizes artificial intelligence (AI).

Tradeoff Between Control and Simplicity

At the crux of many management decisions today is the tradeoff between control and simplicity.

World Cup Website Hacked: Is Yours Vulnerable, Too?

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Hacktivists have delivered on their promise to take down Brazil’s official World Cup website, effectively disrupting this year’s competition and adding significant weight to their ongoing global threats to use of computers and computer networks to promote political ends,

This is no surprise, according to Incapsula, a cloud-based website security and performance service. Last week, Incapsula Co-founder and Chief Business Officer Marc Gaffan warned the FIFA site was at risk in the wake of two other incidents.

On June 11, feedly announced it was under attack by a distributed denial-of-service (DDoS) attack refusing to pay the ransom demanded. At the same time, Evernote announced it too had been struck by a DDoS attack.

3 Brand Asset Secrets from HBO's Game of Thrones

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The dragons are chained, The Hound is dying, Jon Snow is back in Castle Black and Tyrion Lannister is on a ship to parts unknown. If you watch the hit HBO series Game of Thrones, then you understand.

Last Sunday's season four finale was watched by 7.1 million viewers — and broke illegal download records.

With the next episode months away, we thought we'd give fans a Game of Thrones fix: three brand asset secrets from the fantasy drama TV series.

This Week: Working During the World Cup + Launching SharePoint

Marketing Automation Done Right
Marketing automation has shown that it can be a smart tool — when done right

My Analytics Beat Yours
IBM claims its customer experience analytics top Google's and Adobe's.

Working During the World Cup
We deliver five ways to keep your employees productive during a major sporting event.

Kick Start SharePoint Implementation 
If you wait too long to deliver something, users get impatient and the project loses momentum.

Why ECM is Alive and Well
To talk about enterprise content management as dead or dying is just plain silly.

Inside Box's Streem Play
Streem can help Box be the place where you store, access and sync all your content. 

Evaluating DAM Needs and Vendors
How to be an Informed Buyer
Learn More

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Microsoft, Google Yield to Pressure to Improve Phone Security

Microsoft and Google will incorporate a kill switch into the next version of Windows-based and Android smartphones. The feature, which is already featured on Apple's iPhone 5, allows users to remotely wipe all data and information on the device in the event of theft.

At a press conference yesterday, New York State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascón announced they had reached agreements with both companies to include the feature in the next iteration of their respective operating systems.

Transforming Connections in an Age of Digital Change

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The goal of marketing still revolves around accelerating new and repeat sales. But the means to that end has shifted over the past few years.

This fundamental shift can be tied, in part, to digital innovation. However, it’s not just about technology. It’s about the lifestyle shift and what could be considered a "workstyle" shift, which I define as a person’s expectations and preferences in how they work and engage with a company.

How can companies transform the ways they engage with customers and partners and connect to their existing marketing automation systems? Here are three significant points to consider.

What Comes After Authenticity?

Don't look now, but authenticity has a target on its back (and it's not the first time either). Those practitioners in the user experience, marketing and customer experience domains at the forefront of their craft have moved on and they're not sitting around waiting for you to catch up.

Every ethic and virtue has their days in the sun. Despite the wholesome goodness in any virtue, however, those days are finite and numbered. I don’t mean that the virtue will disappear entirely. I do mean that the virtue will recede from the limelight as society becomes conscious to the flaws in the virtue as another ethic that speaks to those flaws steps forward. As nothing in our universe is perfect, this goes on ad-infinitum and quite often circles back on itself. This is the cycle of virtues and we are all witnessing the waning days of authenticity.

Hit the Digital Accelerator: 5 Reasons You Must Go Digital Now

2014-19-June-Skid.jpgDigital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new digital or data-based lines of business. These kinds of experiences are no longer just conveniences. They are becoming the de facto standard, and have created strong impetus for businesses who haven’t done so already to start on the path to digital transformation. These five key trends are making digital transformation an imperative for businesses today.

Context Defines the Future User Experience

2014-19-June-You-Are-Here-2.jpg"The better we know our customer, the more effectively we can market to them." This has been true since cavemen traded animal skins for berries. But it was with the advent of the Internet that marketers suddenly had the tools to truly understand their consumers in real time. First it was websites and email marketing, followed by social media marketing. More recently, marketers have turned to inbound marketing, in which they gently "prod" customers with valued content, until the customer signals they are ready to engage.

Now there’s "context marketing." Context marketing, in the words of one marketing firm, “uses technology to glean insight on the person behind your persona, and deliver customized messages in a way that most appeals to that individual.” But what do we mean by context?

Marketing Automation Tweet Jam: Meet the Experts #CXMChat

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The role of the modern digital marketer is not an easy one. Every day, another program, process or product is thrown their way claiming to be the one solution that will make or break their marketing strategy. As marketing automation continues to evolve, will providing customers with a positive experience become easier in the near future? What's preventing everyone from jumping on the marketing automation bandwagon? Find out at this Thursday during this month's Tweet Jam!

How Much Is Your Data Worth?

2014-19-June-Froggy-Love.jpgIn today’s age of information, data is currency. Information about our preferences, habits and everything in our life is a valuable commodity for companies trying to learn more about us in order to make us their customer. The value of our personal data seems to rise every day.

If our personal data is valuable, shouldn’t we guard our privacy more closely? If we are giving away information for free, how much are we getting in return? Data for services is the business model for both Google and Facebook. They provide you a free service and in return, they mine your data to drive advertising revenue. The question people don’t seem to be asking is this, “Is the average consumer aware of the value of their information to make an informed decision?”

How Marketers Can Get a Better Handle on Data

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Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

The result is an overwhelming number of options for measuring how well digital media such as websites, social media and apps serve customer needs. But marketers can get a better handle around all this data by understanding data structure.

How can marketers do that? The solution starts with a light overview of HTML and object oriented programming protocols, which specify data type and format.

Chief Digital Officer: Vital Leader or Fading Trend?

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To hire a chief digital officer or not to hire a chief digital officer.

Is that the new question in the digital age? Could be. 

And depending on who you ask, the answer differs.

A Forrester report found just 1 percent of firms plan to hire a chief digital officer (CDO) in the next 12 months. A full 50 percent have no plans to create this executive role.

And then there's Constellation Research, whose June 18 report stressed the need for the chief digital officer. CDOs, it suggested, can help companies successfully navigate this era of digital disruption.

And don't get David Mathison started. Forrester came out with a similar report and thesis last November, which suggested that CDOs may not be the answer.

Mathison, the curator for the Chief Digital Officer Summit, told us then that these are the “glory days for digitally savvy CMOs who can now bypass IT entirely by using the cloud and AWS and BYOD. (Forrester) should be looking at the underlying reasons for the drive to hire digital leaders such as CDOs versus having the CIO or the CMO do the job.”

News Bites: Learn E-Commerce from Google Analytics, Discover Tealium's DIY Marketing Cloud, More

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This week: Tealium launches do-it-yourself marketing clouds, LightCMS provides a platform for websites and stores, Google Analytics offers a course and NICE Systems helps to optimize the journey of NICE customers.

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