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Widen News & Analysis

News Bites: Handling Negativity, Publishing on LinkedIn and More

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There's a lot going on this week, including news on dealing with negative social postings. Plus, we'll tell you how LinkedIn is opening its publishing platform, how Kochava is updating its mobile ad measurement platform, how Widen speeds up Smartimage and how Purple WiFi is adding location services for in-store customers.
 

New Widen Digital Asset Management Software Offers More Integration

Widen, the 65-year-old grand ol’ firm in the digital asset management (DAM) space, is out with version 7.0 of its flagship software, the cloud-based Widen Media Collective. The new release offers nearly two dozen new features, including a WordPress Plugin, a Drupal module and integration with Amazon’s long-term storage system, Glacier. 

How to Develop a Digital Asset Management Strategy [Infographic]

We've discussed many different facets of digital asset management -- its value, its influence on the customer experience, and the challenges it presents to the omni-channel customer experience. In order to address these and other issues, however, a strategy to identify needs and implement the right system is needed. 

Widen Updates Media Collective with Dropbox Integration

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Dropbox search results in Widen Media Collective's new version 6.4

Widen’s version 6.4 of its cloud-based Media Collective digital asset management software is out, and it features integration with fellow cloud occupant Dropbox. 

Matching Customer Journeys to Lifecycle Marketing: Widen's Approach

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Widen's Four Phases of the Customer Decision Journey

Customer journeys are getting a lot of attention these days. That’s largely because, in designing customer experiences, many companies find it’s helpful to understand the customer’s path to purchase and possible brand loyalty, from a customer’s point-of-view (POV). But a company has its own POV, trying to determine the likelihood that someone will become a customer. As digital asset management (DAM) vendor Widen looks at both POVs, CMSWire asked it to provide some insight on its approach.

DAM Lowdown: Widen Unveils Smartimage, DAM Work-in Progress, Tips on Buying

Another DAM week gone by, thank goodness. And, in recent digital asset management news, Widen goes public with Smartimage, work in progress, tips on buying and DAM liability. 

DAM Lowdown: DAM Mentors, Picturepark and Widen Updates, Six DAM Questions

Yet another DAM week has passed us by. And, in recent digital asset management news, Picturepark offers gurus an adaptive metadata, Widen updates, North Plains celebrates 2012 and here are six DAM questions.

Widen's Media Collective 6.3 Features New Ratings, Enhanced Search

With version 6.3 of its cloud-based digital asset management system, Media Collective, Widen now offers enhanced search, a new Ratings function and a new knowledge base.

DAM Lowdown: WebDAM's Experience, Tips for Metadata, Are You Paid Enough?

The DAM week is behind us, and, in recent digital asset management news: tips on asset and metadata management, Celum’s boffo year, a new experience for WebDAM, compare your salary and is your agency worth a DAM?

Recession Relief: New Job Openings at Lithium, Hippo, comScore, Ektron, Apple, Facebook and Widen (31-Jan-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

A Look Back at Digital Asset Management in 2012

DAM, what a year.

DAM Lowdown: North Plains & FocusOPEN Update, Widen & ConceptShare Integrate

It’s the last DAM Lowdown of the year. And, in digital asset management news before the ball drops, North Plains and FocusOPEN update, the DAM Survival Guide goes free, WebDAM looks for partners, Widen and ConceptShare get together, and there are DAM changes a-happening. 

Widen Integrates with ConceptShare, Offers DAM Creative Markup & Review Tools

Digital Asset Management (DAM) software company, Widen has integrated with ConceptShare to make DAM software a more collaborative tool.

DAM Lowdown: Widen Offers Enhanced Analytics, Brandworkz Improves Metadata Handling

Another DAM week gone by. And, in this week’s digital asset management news, Cumulus integrates with Viki, there are updates for Brandworkz, Widen and WebDAM, the Library of Congress asks about orphaned works and creative agencies just love asset management.

Widen Enhances Analytics, Adds Watermarking in DAM Update

Widen Media Collective has released an update to its digital asset management system, featuring a new digital watermarking integration, enhanced analytics and updated PDF exporting.

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