Writing For The Web News & Articles

It's vital to get the first couple of words exactly right when writing effective web headings and links.

How do you get online visitors to take interest in your products or services? Write about things they care about.

Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark completely.

The problem: self-absorbed web content. The cause: self-absorbed copywriters and business owners.

To engage prospects and turn them into customers, you need to appeal to the visitor’s self-interest -- not yours.

Just as design, user interface, information architecture and content management are imperative ingredients in a successful Web site, captivating, well-written content is just as essential.

Whether you are writing daily news or press releases, writing for the Web is different from writing for print materials. Yet, if you are unsure about how to go about developing proficient Web writing skills, have no fear. The Society of Professional Journalists offers up many low-cost or no-cost online options.