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Yahoo News & Analysis

How You Can Cope With Email Overload

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Feeling overwhelmed by all that email?

Think fast, short and selective: When email piles up, most people send short responses to a small number of incoming messages as quickly as possible.

If you're the one sending the email, you have better odds of getting a response if you send your messages on weekdays, during regular business hours — especially if you can resist the urge to add an attachment.

These are some of the not-so-surprising findings of a large scale study by researchers at Yahoo Labs in Barcelona and the University of Southern California. The researchers analyzed the behavior of more than 2 million users exchanging 16 billion separate emails over several months, which they describe as the largest single study of email behavior to date.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

Alibaba: The Web IPO Heard Round the World

2014-18-September-Monopoly-Money.jpgThe global Internet and finance community is transfixed by the Initial Public Offering (IPO) of Alibaba Group Holdings, the  Chinese e-commerce giant that is expected to go public on Friday at a market capitalization in excess of $160 billion. This is likely to be the largest IPO of all time, raising up to $25 billion in capital for the company and giving a market capitalization larger than eBay (market cap, $64B) and possibly Amazon.com ($150B).

Google and Yahoo Ally to Keep Email Snoopers Out

Thumbnail image for Google Secures Gmail  June 6 2014.jpgGoogle and Yahoo are unlikely bedfellows. But yesterday at the annual Black Hat security conference the two announced they were teaming up to keep government and commercial snoopers out of users’ emails.

By 2015, the two promise that not only will it be near impossible to hack or view either Yahoo mail or Gmail, it will also be possible to encrypt emails between Yahoo and Gmail, accounting for a huge amount of email traffic across the Web.

This follows yesterday’s announcement from Google that it will be giving secure websites higher search rankings

Yahoo Buys Flurry to Personalize the Mobile Experience

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Yahoo CEO Marissa Mayer is intent on becoming a mobile-first company and when it comes to advertising revenue, let’s just say there’s room for improvement. Last week the company reported discouraging earnings of $1.08 billion in revenues, 4 percent less than for the same quarter last year. Display revenue, which Mayer hoped to raise, actually fell 8 percent.

And while companies in Yahoo’s position sometimes look for ways to solve their problems from within, Mayer prefers to shop. In slightly more than two years at the helm of the Internet pioneer, she has purchased blogging site Tumblr, social web startup RockMelt, social diary company Wander and technical recruiting firm Distill. Earlier this month, she bought RayV, which streams  high-quality video to computers and mobile devices

How’s that strategy working for you, Marissa? In any case, let’s hope that today’s purchase is a charm.

Guess Where Workers Have New Rights to Work from Home?

It's time for CEOs Marissa Mayer and Meg Whitman to eat their words — or at least rethink their strong stances on workplace inflexibility at Yahoo and Hewlett-Packard, respectively.

Telecommuting took a giant leap forward today — at least in the United Kingdom.

Just 16 months after Mayer sent shockwaves down the spines of telecommuters everywhere with her mandate to Yahoo workers to get back to the office and just eight months after Whitman followed with a slightly less strident request, it appears workplace flexibility is making a comeback. And that includes the right to work from home.

Customer-Centric and Easy to Use is the New Business Model

Truly customer-centric companies will dominate the Internet Age. 

Alibaba, a Chinese Internet company, is about to go public in the US. It is expected to raise more than the Facebook share sale.

According to the BBC, “The total value of merchandise sold on its platforms last year was more than that sold on Amazon and eBay combined.” Alibaba has 72 percent of mobile commerce in China.

News Bites: DAM Shutterstock, Vizify Yahoo and More

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So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support. 

Working in Pajamas: The Downside of Telecommuting

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Working from home is the best job ever ... as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job.

Telecommuting is a disaster for anyone who is unmotivated, disorganized, thin-skinned or has fantasies about working in pajamas. Trust me. I'm speaking from experience.

And remember this: it's the wrong choice if you expect to have regular lunch or coffee breaks (a blessing in disguise, actually, because you often won't have time to avail yourself of the restroom, either.) Your boss will call the minute you step away from your desk, creating suspicion about whether you're working at all. Differences in time zones mean calls at almost any hour of the day (or night).

No wonder those spoiled, entitled, forever-whining tech-obsessed millennials (aka Gen Y) are just so over this whole telecommuting thing. And guess what? They aren't alone.

What Else Could Hatch from the Google Nest?

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Google put down a big marker for the Internet of Things with its Nest acquisition, having previously invested in the company via Google Ventures. We take a look at what the other companies Google is backing and what its portfolio could bring to the race to be the next big thing. 

From Bitcoins to office temperature control, global food prices to web testing and mobile apps, Google has its fingers in many pies ... or nests, as the case may be.

How Much More Pain Can Yahoo Email Users Take?

Yahoo CEO Marissa Mayer described last week’s massive email outage as “unacceptable” and something the company is taking very seriously. However, apart for promising remedial work to ensure it doesn’t happen again, she hasn’t outlined what the company is going to do about its ongoing problems — or given users any reassurance to hold on.

Social Media Briefs: Facebook Wants Your Money, Tumblr's Sponsored Trends

Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off?

Smarter Than Siri: Yahoo Acquires SkyPhrase

If you’re anything like me, you want your mobile device to fetch exactly what you ask for without requiring much effort on your part at all. And though Siri and Google Voice Actions do pretty well when you give simple commands or ask simple questions like “What temperature is it?” or “Why is Tom Daley trending on Twitter?” they are less likely to be able to come up with a list of your beloved’s favorite restaurants from the conversations you’ve had via email.

Document Mgt Roll-Up: Document Capture is Still Big Business, Yahoo Enhances Mail

This week in the world of document management there have been a number of upgrades and releases, including the introduction of multi-tasking for Yahoo Mail and enhanced search from dtSearch. In addition,  new research shows document capture is still big business and Microsoft continued to extend the market reach of Office 365.

Reports of the Death of Remote Working Have Been Greatly Exaggerated

Social Business, Reports of the Death of Remote Working Have Been Greatly ExaggeratedAt the beginning of 2013, it seemed that ever-improving mobile technology and home broadband speeds were finally delivering the “work anywhere” nirvana that so many of us had looked forward to. But since then, two unexpected announcements have caused many organizations to stop and reconsider whether they really want their workforce so widely distributed.

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