Yesmail News & Articles

YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI.

A report by Yesmail surveyed 700 marketers at two large conferences last October, and the resulting analysis found marketers are pretty much in the same boat as everyone else on big data. They have lots of information, but don't quite know how to make it sing.

Email marketing platform provider Yesmail Interactive announced today expansions to the repertoire of capabilities in its platform.

Knowing how well your digital marketing campaign is working compared to internal metrics is helpful, but getting a sense of how well it is working compared to external metrics (such as competitors’ campaign results) can give a crucial competitive edge. With its Market Intelligence tool, Yesmail aims to allow digital marketers to study competitors’ results, as well as their own, across email and social channels to create success at a level that beats not only internal expectations but the expectations of competitors.

What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes. Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked and analyzed more than 20 popular clothing retailers’ Facebook, Twitter, YouTube and email campaigns over a three-month period to assess how effective they were in driving consumer engagement. What they found indicated that many social media and email campaigns do not match up with consumers’ patterns for when and how they engage with brands.

While SharePoint 2010 leads in almost every Gartner Magic Quadrant in which it appears, it does not lead in social computing. But before you say anything about this perceived limitation, let’s explore what the platform’s real shortcomings are and how they impact the majority of businesses and end users, and discuss what additional investments you may need to make in order to ensure that SharePoint delivers the features and capabilities your employees need to be productive.

In information management at the moment, two of the real buzzwords are cloud computing and Big Data. In both areas, IBM (news, site) is a contender for top spot, with two simultaneous, separate, but related developments. One is the launch of cloud-based collaboration services for government, the other is that it has upped the speed at which Big Data can be managed.