Youtube News & Articles

Google has announced a new YouTube Analytics API which is designed to give more insight into viewer trends through “patterned data.”

For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider. 

YouTube is set to, according to reports, launch a new paid subscription model designed to bring more original content to the video platform than is currently available.

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities. Now, the technology giant is rolling out a beta test to allow a business’ YouTube videos to appear on its Google+ pages, raising a variety of possibilities for marketing, customer engagement and other uses. 

YouTube and Vimeo are adding features to make their services more appealing to video creators. YouTube is now offering its One Channel platform, formerly in beta, to all of its users, and Vimeo is allowing any Video Pro account holder to charge for access to videos. 

With all the attention that Twitter’s new video service Vine is getting, it seems that internet video in general is poised for an evolution. This week, the crowd-subtitling platform Amara.org launched a free service that allows any personal YouTube creator to invite viewers to subtitle their videos and sync the subtitles to their YouTube account.

Sorry, cord cutters. If you got rid of a Comcast subscription and instead watch lots of YouTube, Google is about to reach into your wallet because some of the most popular channels could be going to a paywall format.

Ever wondered why you can't upload video using the YouTube app to the site? Well, now there's an app just for that as Google reveals YouTube Capture, the point, shoot and upload app for content creators.  

Social media may have become an important tool for digital marketing, but according to a new study from the Acquity Group the customer engagement process needs be reevaluated.

YouTube has overhauled one of its most popular developer resources by adding new functions and simpler controls to its Data API.

Business social network LinkedIn has announced a new way for companies to promote their products to the website’s users. Linkedin Ads has announced that videos have been added to their self-serve advertising interface, in addition to their text and image based forms of advertising.

Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. A recent infographic from MDG Advertising attempts to shed some light on the controversial topic.

Online video-sharing service Vimeo has unveiled a new set of links to the Facebook, Twitter, Tumblr, LinkedIn and Google+ social networking sites. The Facebook and Twitter links build upon existing functionality, while the other links are new extensions of the Vimeo platform.

 One of the first ever apps for the iPhone, Apple's own YouTube player is being removed in iOS 6.0. But Google is ahead of the game and has already launched its own video player with new features. 

D&E Entertainment's Jonathan Chaupin has the unenviable task of picking the winners, followed up by the noble task of helping them win. The demand on him is to accomplish it on a shoestring, relative to classic advertising and marketing methods associated with the film industry. Here's how he uses social media to champion the little guys (with the help of a medium-sized budget).