Zombies News & Analysis
| Tuesday May 10, 2011
Most content strategists love content, because we love words. But most companies ignore content because the link between words and revenue isn’t always obvious. At Confab 2011, the Content Conference was organized strategically so that attendees were first rallied and supported, then schooled in the business application of content strategy and how we can appeal to a company’s financial side when pitching the merits of better, more efficient content.