Ever lost files on the cloud? One startup wants to make sure it never happens again.

Stride CEO John Robb, formerly of VMware, Yahoo and Zimbra, and CTO Sam Khavari, who also worked at VMware and Zimbra, said they founded San Francisco-based Stride to address the problem of content discovery in the cloud. 

Stride came out of stealth in November with the goal of helping users "find, act and stay up to date on documents and information that is critical to you."

In January, it released a new collaboration and viewing application for iOS devices or for desktop users. It allows users to collaborate on Google Docs, Box and Dropbox and provides a curated timeline of team activities through real time, mobile notifications about changes made to documents.

Stride uses data and recommendation engines "to help you get your work done faster" and personalizes and curates documents by processing and mining data in real time.

It is also intended to facilitate better team collaboration. Users can integrate Stride’s app with cloud and content services they probably already use, including Dropbox, Box, Slack and Google Drive.

Connecting It All

By connecting those other services, users can track the people and files they are connected to, whether it’s an update in a marketing document or to check in on a team’s progress around a task. Automating those actions saves time so staff aren’t constantly sharing files and looking for updates manually, the company claims.

Stride hosts about 30 million files right now, and that number is growing fast.

Robb said Stride wants to address common pain points: Too many users can't find the content they’re looking for in the cloud and also find actions they want to take on those files aren't available on the services they use. That means they can't stay up-to-date on file changes, he added.

Personal Search

Robb said the platform focuses on personalization, adding, “We’re helping sales and marketing professionals be more productive at work,” he said.

He was referring to the real time search function in the app, which allows staff to find files, products and people. Currently, Stride searches by file names. But the company plans to enhance the search to integrate tags, so search can be more sophisticated and cover more ground.

“There’s a list of things that I care about that I’m tracking,” Robb told CMSWire in a demo. “It shows me all the things that anyone in my organization has worked on.”

Stride is still free for small businesses, but bigger companies requiring more IT services have to pay for it. Stride will likely move to a subscription model, offering more premium and security features along the way.