Articles

Tag: b2b marketing

  • Why LinkedIn Dumped a $175M MarTech Acquisition

    Why LinkedIn Dumped a $175M MarTech Acquisition

    LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional

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  • Are You Ready To Do Personalized Marketing?

    Are You Ready To Do Personalized Marketing?

    A few years ago, I was responsible for global marketing campaigns. My head of marketing operations and I were preparing a highly targeted marketing campaign for a new product. But there was a huge obstacle in our way.  If you are a B2B marketer, maybe you can relate.

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  • What Opens Your B2B Prospect's Wallet?

    What Opens Your B2B Prospect's Wallet?

    B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.

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  • Volume Won't Win the Content Marketing Game

    Volume Won't Win the Content Marketing Game

    Over the last few years there's been a push to hire copywriters, journalists and editors to play the content marketing game. Why? Because brands need to become publishers, and B2B marketers have to transform into storytellers.

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  • Smarten Up with This B2B E-Commerce Strategy Checklist

    Smarten Up with This B2B E-Commerce Strategy Checklist

    Personalization. Customization. Free shipping. Member preferences. Special deals. All of these things buyers find in the B2C world add up to a great customer experience and more control over the buying process.

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